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BUSN620 Week 7 forum
DUE Tuesday April 18
th
at 12 pm/NOON EST.
CANNOT BE LATE!!!
PART 1
Forum
: at least 250 words APA with minimum 1 citation (USA
scholarly and relevant resources only).
PART 2
To be submitted as separate assignment.
W7: Leading an Ethical Organization
Questions posed (respond to both questions posed; both A & B):
A:
Can you identify and comment on personal experiences where some activity
fell outside the "mission" of what you were doing. It might be that you and your
colleagues took some action and realized after the fact that the action fell outside
the mission. On the other hand, you might have been planning to do something
and someone in leadership said no because it fell outside the mission.
B:
If Enron had a lengthy code of ethics, which it did, exactly what happened to
ruin their reputation?
Week 7: Leading an Ethical Organization: Corporate Governance,
Corporate Ethics, and Social Responsibility.
Overview:
Welcome to week 7
Course Objective(s)
CO2: Evaluate strategic initiatives to leverage opportunities and mitigate threats to
businesses.
Weekly Objectives:
LO1: Evaluate and discuss the importance of stakeholder approach to social
responsibility.
LO2: Examine the role ethical issues play in setting boundaries within which
businesses operate.
Topic(s) of Discussion
Ethics, Corporate Social Responsibility (CSR), Sarbanes-Oxley Act, Corporate
Governance, Corporate Scandals, Board of Directors, Corporate Ethics, Golden
Parachute.
Learning Material
The Learning Material section contains the weekly lesson along with readings,
videos, and other material that conveys this week's topics.
READ
Week 7
Strategic Management
Chapter 11
VIDEO: Creating ethical cultures in business: Brooke Deterline at
TEDxPresidio
VIDEO: Business Ethics and Social Responsibility | Episode 26
Introduction
Topics to be covered:
1.
Overview of ethics
2.
Ethics in strategic management
3.
Social responsibility
4.
Global compact principles
When organizations practice strategic management and implement strategies, they
should strive to do this in an ethical manner. This lesson will define and discuss
different approaches to ethics. This will include a discussion of social
responsibility, and how being socially responsible can benefit organizations as they
practice strategic management. This lesson also will discuss the ethics of
sweatshops and outsourced labor, providing the United Nations’ perspective on
this.
Overview of Ethics
To practice ethics as part of strategic management, one must first
understand
ethics
, which is a complex topic. Scholars have offered various
definitions for ethics. For example, consider the following.
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Leys (1943) defined ethics as “the art of making wise choices” (Leys 1943,
10).
Frederickson (1997, 157) said, “the realm of ethics is a world of philosophy,
values, and morals, while administration is one of decisions and actions.
Ethics will search for right and wrong, while administration must get the job
done. Ethics is abstract, while administrative practices are irremediably
concrete.”
Bruce (2001) defined ethics as “the study of the nature of morals and moral
choices and the rules governing a profession that define professional
conduct” (Bruce 2001, xiii).
Cooper (2006, 2) said that ethics “considers what is meant by principles
such as justice, veracity, or the public interest; their implications for conduct
in particular situations; and how one might argue for one principle over
another as determinative in a particular decision.”
For a simpler definition, Johnson (2009, xix) argues that “ethics refers to
judgments about whether human behavior is right or wrong.” From this
perspective,
ethical behavior
can be defined as conduct that is “accepted as
morally ‘good’ and ‘right,’ as opposed to ‘bad’ or ‘wrong,’ in a particular setting”
(Schermerhorn, Hunt and Osborn 2005, 33). In this context,
moral
refers to
behavior that is regarded as good and right by the average person. Individuals
cannot be ethical unless they also practice moral behavior.
Theories and Approaches to Ethics
Just as it is challenging to define ethics, it also is challenging to determine how to
practice ethical behavior. When making ethical decisions as part of strategic plans,
individuals and organizations need a justification for why certain options were
selected over others. Theories of ethics can assist in providing this justification.
The more widely recognized and accepted theories include the following (Geuras
and Garofalo 2002).
Deontology
Advocated in the eighteenth century by German philosopher Immanuel Kant,
deontology is concerned with a leader’s moral obligations and responsibilities to
do the right thing. The leader strives to treat others truthfully, with dignity and
respect. Deontology is also concerned with consistency and principles. With
deontology, it is not sufficient to produce the right result. The actions that led to the
result also must be principled and morally sound.
Utilitarianism
With utilitarianism, which was introduced in the eighteenth century by English
philosopher Jeremy Bentham, decisions are made by selecting alternatives that
generate the greatest good for the greatest number of people, maximizing social
benefits while minimizing social costs. The goal is to produce happiness, and
actions are justified as long as they produce the greatest amount of happiness for
the greatest number of people.
Utilitarianism is an example of a teleological theory of ethics. With teleological
theories, the end result justifies the means used to achieve the result. If the end
result is good, the means are irrelevant
Egoism
Decisions are made based on whether the outcome will benefit the decision maker.
With egoism, if an action promotes a person’s interests, then he or she regards it as
ethically and morally right. If it does not, it is regarded as wrong.
Virtue Ethics
Virtue ethics focuses on helping others, emphasizing an individual’s character and
how his or her actions affect others.
Ethical relativism
Argues that no single ethical standard exists that can be applied to all people in all
situations. Instead, ethical standards are relative and what is ethical in a culture,
group, or situation depends on the norms for those involved. Ethical relativism
falls into two categories.
Social group relativism
– Emphasizes the needs of the group, and decisions
are made based on what the group feels is right.
Cultural relativism
– Decision makers consider societal expectations, and
decisions are made based on how they relate to culture, particularly laws. If
an action is legal and accepted by society, it is considered to be ethically and
morally right. If it is illegal, it is wrong.
Situational ethics
Argues that all actions should be altruistic in nature and seek to provide the most
and best possible help to individuals. Advocates of this approach argue that
sometimes, it may be necessary to set aside moral principles in the quest to provide
the greatest assistance to others. With situational ethics, moral guidelines should be
flexible and each situation is considered on a case-by-case basis. What is morally
correct in one situation might not necessarily be morally correct in another
situation.
In addition to the various ethical theories, scholars such as Schermerhorn, Hunt
and Osborn (2005) have identified the following four approaches to ethics.
UTILITARIAN VIEW
As with utilitarianism, those who subscribe to this view of ethics argue that ethical
behavior consists of actions that create the greatest good for the largest number of
people.
INDIVIDUALISM VIEW
Advocates of this approach to ethics argue that ethical behavior is whatever actions
generate long-term self-interest for an individual.
MORAL-RIGHTS VIEW
Using this perspective, advocates argue that ethical behavior is comprised of
actions that respect and protect human rights.
JUSTICE VIEW
With this perspective, advocates argue that ethical behavior consists of those
actions that treat all people equally and fairly.
Ethics in Strategic Management
Strategies are intended to enable organizations to maximize their successes. To
achieve this goal, some organizations are tempted to forego ethical behavior and do
whatever it takes to attain success. For example, consider Enron, the energy trading
company whose incredible success was a function of corporate fraud and
corruption. Ultimately, the company collapsed in bankruptcy, and some of its top
executives were sentenced to jail for their crimes.
To avoid situations such as this, organizations must make ethics a priority, and this
includes instilling an ethical tone and approach in their strategic plans. According
to Smith (2005), this begins with using ethical language to communicate a strategic
plan. To help achieve this, he argues that strategic plans should avoid pretentious
language, which refers to “words or phrases that imply more than is warranted”
(Smith 2005, 148). For example, Smith (2005, 148) notes that calling a used car an
“experienced vehicle” can appear ridiculous and may confuse a reader. Smith also
cautions against doublespeak, which refers to words or phrases that create a false
impression and possibly even hide factual information. For example, Smith (2005,
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149) regards using the word “downsizing” to describe the process of laying off
employees as doublespeak.
Dess, Lumpkin and Taylor (2005) recommend that to instill ethics into strategic
management and strategic plans, organizations must have an ethical organizational
culture. They argue that this is achieved by taking the following steps:
Hiring
Hire ethical employees using a hiring process intended to identify
individuals who have good ethics and are more likely to practice good ethics
as members of the organization.
Ethical Leadership
Ensure that the organization’s leaders practice ethical leadership and act as
role models for ethical behavior.This is important because the leaders of an
organization set the
tone at the top
, which determines the type of
organizational culture that will prevail, including the ethical atmosphere that
the organization’s leadership creates in the workplace. The tone will trickle-
down to the rest of the organization’s employees. If the tone at the top makes
ethics and integrity a priority, employees will be more likely to espouse
those same morals. But if the leaders do not make ethics a priority,
employees may place less emphasis on ethics.
Written Documents
Have written documents that promote ethical behavior and provide guidance
to the organization’s members for how to practice ethical behavior. The
written documents that can assist in this process include the following.
Management philosophy
– Refers to a written philosophy that links an
organization’s goals and objectives with its work processes to develop
guidelines for how the organization will function.
Code of Ethics
– A written document that outlines an organization’s mission
and values. It explains the ethical principles that the organization promotes
based on its mission and values. It also details the standards of professional
behavior that employees are expected to maintain, including how they
should approach problems.
Code of Conduct
– A written set of rules that delineates the specific types of
behavior that employees are expected to practice at work. This includes
specifying norms for on-the-job behavior, particularly as they pertain to each
job. A code of conduct is related to the code of ethics, but it is more detailed
and specific.
Evaluation and Reward Systems
Establish evaluation and reward systems that monitor the behavior of the
organization’s members and reward them when they practice good ethics.
Dess, Lumpkin and Taylor (2005, 398-399) caution that such systems must
be carefully structured to ensure that an organization’s employees are not
motivated to commit unethical behavior by doing whatever it takes to attain
a reward. They explain that to avoid this, such systems should include
policies and procedures that clearly specify the behavior expected of
employees as they perform their work.
Ethical Culture
To determine if an organization has an ethical culture, Ethics Quality Inc. has
provided a list of 10 questions that organizations should answer using yes or no.
The more questions that can be answered with “yes,” the more likely it is that the
organization has an ethical organizational culture. The questions are as follows
(Schermerhorn, Hunt and Osborn 2005, 438):
Are you proud of your group’s ethics?
Do the group’s ethics work positively for everyone?
Is there cooperation in resolving problems and creating opportunities?
Is the group improving processes routinely?
Do improvements matter and/or last?
Is there serious resistance to change?
Is there sufficient trust and openness to solve problems?
Are there any damaging standards?
Does the leadership set good examples and reward good ethics?
Are bad ethics risking or hurting business results?
Scholars such as Verschoor (2007) also recommend that organizations should
periodically undergo ethics audits and evaluations to determine if an organization
has an organizational culture that promotes ethical behavior. Verschoor (2007)
recommends that ethics audits should check the following:
The effectiveness of written materials, such as codes of ethics and codes of
conduct.
Whether management has communicated this information to everyone in an
organization.
Whether management has investigated ethics violations and handled them
appropriately.
Whether whistleblowers have been treated appropriately, without retaliation.
Whether improvements have been made when issues have been discovered.
Social Responsibility
As part of their efforts to be ethical, organizations are expected to practice
corporate
social responsibility
. This refers to the idea that organizations have an
obligation to conduct their affairs in a way that promotes the best interests of the
communities where they operate, as well as the best interests of society in general.
From this perspective, organizations should not focus entirely on achieving goals
and objectives such as maximizing profits.
Practicing social responsibility can be advantageous to an organization. For
example, it promotes their image as a good neighbor practicing ethical behavior.
This gives them a better reputation, making them more attractive to potential
employees who value ethical behavior and strive to be good citizens. Once hired,
such individuals are more likely to practice ethical behavior in their work habits,
helping maintain an ethical organizational culture. This enhances an organization’s
reputation even further and can help them succeed by attracting both investors and
customers who value ethical behavior and social responsibility in the organizations
they patronize. In this way, social responsibility has the potential to bolster profits,
despite the fact that the point of being socially responsible is not to maximize
profits.
To practice social responsibility, organizations should fulfill the four aspects of
social responsibility—economic, legal, ethical, and philanthropic responsibilities.
An organization can be socially responsible only if it meets the standards for all
four of these responsibilities (Scilly n.d.).
Economic
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Economic Responsibilities
– Refers to the process of generating profits and
managing budgets well so an organization can provide jobs to employees and help
strengthen the economy.
Legal
Legal Responsibilities
– Refers to an organization’s obligation to comply with
requirements legislated by law that dictate how an organization is expected to
conduct business. Legal responsibilities can include labor laws, legal requirements
regarding securities, and environmental laws.
Ethical
Ethical Responsibilities
– Organizations are not required to be ethical beyond
complying with legal requirements. Much ethical behavior, such as the idea that an
organization should treat employees with dignity and respect, is not mandated by
law. As such, organizations can decide not to practice ethical behavior. But being
ethical is important if an organization wishes to develop a good reputation and
enhance its success. Ethical responsibilities include providing employees with fair
wages and benefits, conducting business in an accountable and transparent manner,
and ensuring that business operations do not harm the environment.
Philanthropic
Philanthropic Responsibilities
– Refers to activities focused on benefiting
society. Examples include donating money to charities, providing services to
community organizations, and leading projects to improve the environment.
Sweatshops and Outsourced Labor
SWEATSHOPS
Sweatshops are not regarded an ethical business activity under any conditions. In
addition, outsourced labor can be problematic. Although some sweatshops exist in
the United States, most of them are in foreign countries. With the global economy,
more companies do business overseas and have access to foreign workers. They
can hire foreign workers in sweatshops. They also can outsource operations to
foreign laborers who do not work in sweatshops.
OUTSOURCED LABOR
Outsourcing can be a viable alternative for saving money provided it is used
appropriately. It is sometimes more cost effective to purchase goods or services
from another company than it is to produce these items internally. Provided a
business compensates suppliers fairly for goods and/or services, there are no
ethical issues with outsourcing.
Global Compact Principles
Organizations tend to pay foreign workers less than they pay employees in the
United States, regardless of whether those foreign workers are outsourced or
working in sweatshops. When organizations treat employees in the United States
well while they pay lower wages to foreign workers and disregard ill treatment in
sweatshops, this creates a double standard. For example, workers in the United
States may receive benefits such as health insurance and paid vacations. While at
work, they are allowed to take breaks and interact with their co-workers. Such
perks may be denied to foreign workers, both in sweatshops as well as to those
who perform outsourced labor.
In response to such problems, the United Nations (UN) developed the Global
Compact, a voluntary initiative intended to encourage businesses to operate
overseas in a socially responsible manner.
As the UN’s website states, “Responsible businesses enact the same values and
principles wherever they have a presence, and know that good practices in one area
do not offset harm in another. By incorporating the Global Compact principles into
strategies, policies and procedures, and establishing a culture of integrity,
companies are not only upholding their basic responsibilities to people and planet,
but also setting the stage for long-term success” (United Nations n.d.).
The Compact has ten principles that fall under four categories—human rights,
labor, environment, and anti-corruption.
Labor
Principle 1
Principle 2
Businesses should support and respect the
protection of internationally proclaimed human
Businesses should make sure that they are not
complicit in human rights abuses. This means
Labor
Principle 1
Principle 2
rights. This means businesses should take care to
avoid disregarding human rights, ensuring that
they do no harm.
businesses should not be involved in human ri
abuses indirectly through contacts with other
companies that violate human rights.
Environment
Principle 1
Principle 2
Principle 5
Principle 6
Businesses should
uphold the freedom of
association and the
effective recognition of
the right to collective
bargaining.
Businesses should uphold the
elimination of all forms of forced
and compulsory labor. This
includes ensuring that individuals
are providing their labor freely
and have the option to leave at
any time.
Businesses
should uphold
the effective
abolition of child
labor.
Businesses should
uphold the eliminat
discrimination in re
of employment and
occupation.
Human Rights
Principle 7
Principle 8
Principle 9
Businesses should support a
precautionary approach to
environmental challenges. This
means that if there’s a chance
that action will harm the
environment, businesses should
not do it.
Businesses should undertake
initiatives to promote greater
environmental responsibility. This
means responding to society’s
support for businesses to practice
sustainability and protect the
environment.
Businesses should encourag
development and diffusion
environmentally friendly
technologies. This includes
finding ways to recycle mo
and pollute less>
Anti-corruption
Principle 10
Businesses should work against corruption in all its forms, including extortion and bribery.
Conclusion
Organizations should strive to meet their goals and objectives, achieving success in
their operations. As part of their efforts, they must practice ethical behavior. Ethics
is challenging because it can be defined in several ways and practiced using
different approaches. Behavior that is ethical to one organization may not be
ethical to another one. Organizations will need to evaluate their operations,
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including their strategic plans, to determine the best way to approach ethics. As
part of this, they should practice social responsibility and, if they operate globally,
they should strive to follow the principles outlined in the United Nations’ Global
Compact.
References
Besanko, David, David Dranove, Mark Shanley, and Scott Schaefer.
Economics of
Strategy, Fifth Edition.
Hoboken, New Jersey: John Wiley and Sons, 2010.
Bruce, Willa.
Classics of Administrative Ethics,
Boulder, Colorado: Westview Press,
2001.
Carpenter, Mason A. and Wm. Gerard Sanders.
Strategic Management, A Dynamic
Perspective: Concepts and Cases.
Upper Saddle River, New Jersey: Pearson
Prentice Hall, 2007.
Collins, James C. and Jerry I. Porras. “Building Your Company’s Vision” in
HBR’s 10
Must Reads on Strategy.
Boston, Massachusetts: Harvard Business Review Press,
77-102, 2011.
Cooper, Terry L.
The Responsible Administrator: An Approach to Ethics for the
Administrative Role, Fifth Edition,
San Francisco: Jossey-Bass Publishers, 2006.
Dess, Gregory G., G.T. Lumpkin, and Marilyn L. Taylor.
Strategic Management,
Creating Competitive Advantages, Second Edition.
New York: McGraw-Hill Irwin,
2005.
Frederickson, H. George.
The Spirit of Public Administration,
San Francisco: Jossey-
Bass Publishers, 1997.
Geuras, Dean and Charles Garofalo.
Practical Ethics in Public
Administration.
Vienna, Virginia: Management Concepts, 2002.
Johnson, Craig E.
Meeting the Ethical Challenges of Leadership: Casting Light or
Shadow, Third Edition,
Thousand Oaks, California: Sage Publications, Inc., 2009.
Johnson, David W. and Frank P. Johnson.
Joining Together Group Theory and Group
Skills.
Boston, Massachusetts: Pearson Learning Solutions, 2009.
Kaplan, Robert S. and David P. Norton. “Using the Balanced Scorecard as a Strategic
Management System” in
HBR’s 10 Must Reads on Strategy.
Boston,
Massachusetts: Harvard Business Review Press, 167-190, 2011.
Leys, Wayne A. R. “Ethics and Administrative Discretion,”
Public Administration
Review,
3:1 (1943), 3-12.
Nickels, William G., James M. McHugh, and Susan M. McHugh.
Understanding
Business, Tenth Edition.
New York: McGraw-Hill Irwin, 2013.
Schermerhorn, John R. Jr., James G. Hunt, and Richard N. Osborn.
Organizational
Behavior, Ninth Edition.
Hoboken, New Jersey: John Wiley and Sons, Inc, 2005.
Scilly, M. “Four Types of Corporate Social
Responsibility.”
Chron.
Accessed http://smallbusiness.chron.com/four-types-
corporate-social-responsibility-54662.html.
Smith, Ronald D.
Strategic Planning for Public Relations, Second Edition.
Mahwah,
New Jersey: Lawrence Erlbaum Associates, 2005.
Verschoor, Curtis C.
Ethics and Compliance: Challenges for Internal
Auditing.
Altamonte Springs, Florida: Institute of Internal Auditors Research
Foundation, 2007.
United Nations. “The Ten Principles of the UN Global
Compact.” Accessed
https://www.unglobalcompact.org/what-is-
gc/mission/principles
(this link opens in a new window/tab)
.
Activities & Assessment
The Activities & Assessment section includes the activities and assessments for the
week that provide you an opportunity to practice the material and then demonstrate
what you've learned.
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