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PROPERTY BREAKDOWN AND SWOT ANALYSIS OF FAIRMONT HOTELS Student Name: Student Id: Course Code: Date: 1

TABLE OF CONTENT Introduction & History of Property: Fairmont hotels ................................................. 3 Breakdown of Accommodations Fairmont hotels ..................................................... 4 Breakdown of F&B Services Fairmont hotels ............................................................ 6 Breakdown of Other Amenities and Activities ............................................................ 6 Evidence of Pre-Existing Sustainability Initiatives at Fairmont Hotels: .................. 8 Customer Perception of Fairmont Hotels: ............................................................... 10 SWOT analysis of Fairmont Hotels ............................................................................ 11 REFERENCES: ............................................................................................................. 16

Introduction & History of Property: Fairmont hotels The Canadian Pacific Hotel was formerly CPR Hotels. This department ran railway hotels since 1886.Several hotels were developed by the railway's hotel department, while a couple were purchased from the Canadian National Hotels, a hotel subsidiary of the railway. The largest hotel owner in Canada, the group has developed several hotels around Canada over the years, expanding and building. The group acquired Delta Delta hotels in Canada and Princess Hotels in 1998 as it grew. Acquired San Francisco's Fairmont hotels and resorts in 1999. The establishment of these hotels along the rail line was to serve chariot passengers and city visitors, as well as overnight passengers who needed overnight accommodations and a connecting train. These hotels promoted the city to passenger train tourists. Some resort hotels were like stationary automobiles to eat, where they were housed on the road without having to haul heavy kitchen and food equipment in tough terrain. It was clear from the start that this complex of hotels along the railway line would highlight Canada on the map and draw in foreign guests. In 1907, Nob Hill's grand dame, the Fairmont San Francisco, opened edits. This hotel immediately became one of the city's landmarks and a favorite of diplomatic, presidential, and political events. Fairmont hotels and resorts began with a good start. This hotel started as a railroad hotel in 1886.James Graham donated the site where Fairmont San Francisco is now erected. First resort.Huge earthquake and fires destroyed the entire place. Julia Morgan renovated the Fairmont. With the growth of the series of quality Fairmont hotels and resorts, visitors began to associate The Fairmont with the luxury real state, which has no resemblance and exceptional service. Fairmont partnered with Canadian Pacific

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Hotels in 1999 to improve accommodation and service. Fairmont properties & Resorts offers over 60 properties in the world's most visited location. The Fairmont Group expanded globally with mixed-use projects. The group achieved its goals and created history for the hotel industry with various long-term projects that created unforgettable client experiences after nearly a century of experience. After more than a century of hospitality service and excellence, the group of hotels looks to be looking forward to a brighter and more successful future by generating unforgettable customer experiences and providing high-quality stays. Breakdown of Accommodations Fairmont hotels Known for its premium accommodations, Fairmont Hotels offers a choice of styles to suit its discerning customers. Accommodation options at Fairmont properties are listed below: Place 82 Fairmont hotels are in 26 countries in North America, Europe, Africa, Middle East, and Asia Pacific. Fairmont operates 19 hotels in British Columbia, Alberta, Quebec, Ontario, and Manitoba (Fairmont, Destinations). As a subsidiary of FRHI, which runs over 130 hospitality units worldwide, Fairmont can use its global reach. Fairmont, about us. Fairmont works with travel agents and other third-party sellers to expand their distribution. (FRHI, 2012) Product The Fairmont Royal York has four room types: Luxury, Fairmont, Deluxe, and Signature. Each has its own amenities. Besides luxury accommodations, Fairmont

hotels and resorts offer services for many categories of consumers, such as:Fairmont Royal York Business Services: printing, copy, fax, PCs, corporate boardrooms, graphic design Family travel: cribs, roll away beds, babysitter, indoor lap pool, kid-friendly food, wading pool. Guestrooms: Beautifully furnished guest rooms. Sizes include normal, deluxe, and premium to fit varied budgets. Superior bedding, flat-screen TVs, work stations, and high-speed Wi-Fi are available. Suites: Elegant suites for customers seeking extra comfort and luxury. Premium furnishings, separate sitting areas, and private bedrooms give a home-away-from- home feel. Suites often provide private lounges and concierge services. Club-Level Lodging: Club-level Fairmont rooms have private salons. Guests receive free breakfast, daytime snacks, and evening canapés and concierge services. The Fairmont Gold: An exquisite Fairmont boutique hotel experience. Rooms on private floors at Fairmont Gold are spacious and offer individual services. A private lounge serves free food and drinks all day. Suites and Villas: For extended stays or families, Fairmont offers residential-style rooms with numerous bedrooms, full kitchens, and dining areas. These suites offer hotel services in a charming setting. Suites with themes: Fairmont hotels offer specialized suites for specific guests. Romantic and historically inspired suites make for a wonderful visit. Price

Fairmont prices its services higher than nearby hotels due to its brand value. Hotel location, room type, and service packages affect room rates. The best suite at the Fairmont Royal York hotel in Toronto costs over 1,000 CAD/night, while the typical price is 200–400 CAD. Various Prices: Hotel prices at Fairmont Hotels vary by location, room type, and season. Fairmont luxury hotels charge several hundred to several thousand dollars a night to high-end guests. Room Features: Luxury and detail are hallmarks of Fairmont hotels. Rooms provide soft bedding, stylish furniture, spacious bathrooms with high-end products, flat-screen TVs, high-speed internet, and well-stocked minibars. Breakdown of F&B Services Fairmont hotels From Michelin-starred restaurants to casual cafes, Fairmont hotels offer hand-crafted beverages and fresh, inventive cuisine. Fairmont releases Sustainable Kitchen, a book of eco-friendly dishes from our chefs worldwide. Every Fairmont chef strives to create sustainable dishes that promote local produce and reduce waste, fostering a positive relationship between people and the world. Breakdown of Other Amenities and Activities To pleasure visitors, Fairmont Hotels and Resorts offers various personalized services. Below are some of its esteemed services:

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Fairmont Gold, a luxury lifestyle hotel , caters to business and leisure travelers. From the special Fairmont Gold floor and front counter, your Fairmont Gold experience begins. Your distinction, room preferences, and flight plans are considered here. In the exclusive Fairmont Gold Lounge, our dedicated staff welcomes and meets all needs. You can relax and enjoy a classy bar and free mixed drink in a peaceful, comfortable atmosphere with a small group of similarly invested guests. Start your day with a delicious continental breakfast on the mainland. Fairmont inns and resorts are known for their ideal locations and wealth of activities, and many offer youngsters as enriching and connecting a getaway as adults. Experienced staff can direct families to attractions, exhibition halls, and boutiques that will keep energetic personalities drawn, while families looking for no-tear hair wash can find exquisite things and civilities. For families seeking no-tear hair wash, experienced staff may recommend activities, exposition halls, and stores that will keep passionate personalities engaged. And that's just the beginning. Fairmont Hotels and Resorts gift and e-gift vouchers are crucial for recognizing any event. From an indulgent stay in one of our spectacular locations to an unforgettable dining experience in one of our award-winning restaurants, Fairmont accommodation gift vouchers are a thoughtful way to celebrate life's special moments. Fairmont Golf is part of Fairmont Hotels and Resorts, a global leader in luxury hospitality. Our golf properties have iconic emblems, amazing goals, and luxurious facilities. Each was designed to blend into the surrounding surroundings and preserve its own culture and heritage. Walk our inviting fairways and play Vigo rated shots. Combine your round with our famous friendliness, top-notch food, and flawless service

for an unforgettable experience that will make your round at any of our locations memorable. Fairmont Heritage Place is a luxury private house clu b that offers the benefits of owning a summer home and exclusive Fairmont amenities. These perfect villas are perfect for desert spring vacations with friends and family. Skiers will ask why Fairmont's Canadian ski objectives are so good. Broken peaks, towering precipices, and inconceivably turquoise lakes with frosty covers that blind in the sunlight. Skiing with Fairmont promises a mind-blowing experience, whether it's the Rocky Mountains in Jasper, Banff, and Lake Louise, the Laurentians in Tremblant and Charlevoix, or Whistler, North America's best ski goal. Fairmont's signature spa brand, Willow Streams , offers a growing network of world- class spas to inspire vibrant living. Each Willow Stream Spa draws on the vitality and depth of every aim, from Monaco's ocean light and shades to Mayakoba's Mayan- privileged insights, and visitors depart with the desire to live again. Evidence of Pre-Existing Sustainability Initiatives at Fairmont Hotels: Fairmont Hotels had sustainability initiatives before: Sustainable practices and environmental responsibility are Fairmont Hotels' hallmarks. Example sustainability initiatives and evidence of their pre-existing efforts: Program Green Partnership: Fairmont's "Green Partnership Program" promotes environmental sustainability. Fairmont Hotels conserves energy, trash, and water under this program. They've cut energy use with LED lighting, energy-efficient HVAC, and smart building technologies.

Green Building Certifications: Many Fairmont facilities have LEED (Leadership in Energy and Environmental Design) certifications for their sustainable construction and design. Sustainable building materials, energy-efficient systems, and other eco-friendly elements were purchased. Recycling and Waste Reduction: Fairmont Hotels offers extensive waste reduction and recycling programs. Composting organic waste, recycling, and minimizing single- use plastics reduce waste. Fairmont locations with zero-waste certificates are committed to decreasing waste. Local partnerships and sourcing: Sustainability extends to Fairmont's sourcing. Many Fairmont hotels buy from local and sustainable suppliers to reduce transportation emissions.To encourage sustainable tourism and community support, they work with local businesses and groups. Conserve Water: To conserve water, Fairmont properties use low-flow fixtures and efficient irrigation systems. For non-potable water, they use gray water recycling systems. Eco-friendly Amenities: Fairmont Hotels has biodegradable toiletries, eco-certified cleaning products, and recycling bins. Several properties offer electric vehicle charging facilities to promote sustainable mobility. Conservation of Wildlife: Some Fairmont hotels are near nature reserves. Their wildlife conservation and preservation efforts protect local ecosystems. Employee Engagement and Training: Fairmont educates staff about sustainability and responsible behaviors.They regularly reward employees who come up with sustainable solutions.

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Being transparent and reporting: Fairmont Hotels offer sustainability reports on their environmental aims, achievements, and improvements. Their sustainability initiatives are transparent and accountable through these reports. These projects and evidence demonstrate Fairmont Hotels' longstanding commitment to sustainability, environmental responsibility, and minimizing their environmental effect. Customer Perception of Fairmont Hotels: Google review: The Google review predominantly consists of good feedback regarding the hotel, with a focus on the commendable aspects of accommodation, culinary offerings, and luxurious amenities.

Trust you review: Trust you evaluation comprises a mixture of positive and negative feedback. The majority of the reviews express a pleasant sentiment, although a subset of the reviews raises concerns specifically on the cleanliness of the restroom facilities. SWOT analysis of Fairmont Hotels The consumer experience and "turning moments in to memories." have helped Fairmont Resorts and Hotels become a solid luxury hotel brand. The brand is built on corporate social responsibility and environmental stewardship. Fairmont is proud to be

one of the first hotels to adopt green practices. Fairmont launched the 3rd version of its Green Partnership Guide for the Hotel Industry in 2007, offering best practices and lessons learned from past green projects. Fairmont, the industry's environmental pioneer, wants to reap the benefits of eco-efficiency and separate itself from the competition. Tradition and heritage are another Fairmont brand pillar. After acquiring the Canadian Pacific properties in 1999, the Fairmont's Canadian holdings are among the nation's most historic. Due of its 21 locations in several key Canadian tourist areas, Fairmont enjoys significant brand recognition. This deep market presence gives Fairmont an edge over the luxury hotel business because the company is less affected by regional demand variations. Apart from eco-efficiency efforts, Fairmont has introduced various techniques to create value for guests. Free parking for hybrid vehicles and over 15 eco-stay packages tailored to the resort are available to guests. Fairmont has struggled to compete with Ritz Carlton due to its unique household name. In hotels, you pay mostly for service. Hotels with excellent service and detail will flourish. Fairmont Hotels and Resorts has improved company-wide standards. In the previous year, they created a companywide handbook called "The Amazing Race" that covers each characteristic that ensures each hotel meets visitor satisfaction requirements. Using these two tools, the company hopes to improve JD Power and LQA scores to close the lodging gap. Of course, large hotel companies like W, Omni, Hilton, and basic Marriott face threats. They're all improving their properties and scores like Fairmont properties and Resorts.

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Fairmont Hotels and Resorts rarely advertise in print or on billboards. Word-of-mouth and company alliances are their key marketing methods to build brand image. Each property can use a Cadillac vehicle for guests thanks to their partnership with Cadillac. The previously cooperated with BMW to boost their and BMW's brands. They partner with Taylor Made Golf Clubs that guests can use at Fairmont properties globally to benefit both firms. Tourism and the steady stream of guests threaten Fairmont and the entire business. Economic imbalances like the Mexican Peso depreciation, pandemics like COVID-19, and recessions significantly harm the business, which takes time to recover. Constant competition from fresher companies as well as rising presence in the Asian markets hampers Fairmont's expansion on a global scale of operations. A SWOT analysis of Fairmont Hotels can reveal its hospitality industry strengths, weaknesses, opportunities, and threats. Strengths:  High points: Luxurious Brand Image: Fairmont attracts high-end clients with its premium positioning.  Global Presence: Fairmont owns hotels in desirable locations worldwide.  Diverse Portfolio: The brand offers historic hotels and modern resorts for varied tastes.

 World-Class Service: Fairmont's well-trained staff and high-quality amenities make it famous.  Many Fairmont hotels adopt sustainability, which can be a competitive advantage. Weaknesses:  High Price: Fairmont's upscale posture may deter budget guests.  Competition: Many luxury hotel chains compete for the same customers.  Economic Sensitivity: Luxury tourism can be hard hit by recessions, hurting Fairmont's revenue.  Aging Infrastructure: Fairmont properties may struggle to preserve historic buildings.  Environmental Impact: Luxury properties have a higher ecological imprint, which is concerning in the sustainability age. Opportunities:  Entering new markets, especially emerging economies, can boost growth.  Expanding and promoting sustainability can attract eco-conscious travelers.  Better Digital Presence: Digital marketing, booking platforms, and personalized customer experiences can increase bookings and loyalty.  Diversification of Services: Spa and wellness extensions might meet changing consumer tastes.  Partnering with local companies, tour operators, or sustainable organizations can improve guest experiences.

Threats:  Economic uncertainty: Global crises and economic downturns might affect travel and Fairmont's profitability.  Competitive Market: Luxury hospitality is very competitive, making it hard to stand out.  Fairmont's luxury products may be affected by changing consumer tastes including the desire for distinctive experiences.  Security Risks: Global instability and security issues can inhibit tourism.  Environmental restrictions: Tighter environmental restrictions can raise operating expenses and necessitate sustainability. This SWOT analysis summarizes Fairmont Hotels' industry position. Fairmont must use its strengths, rectify weaknesses, seize opportunities, and limit risks to preserve its market position. Fairmont should also adjust to shifting market conditions and consumer demands in the dynamic hotel business.

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REFERENCES: Bedlington, E. (2009, June 9). WHERE IS THE VALUE IN GREENING YOUR BRAND? AN ANALYSIS OF THE CANADIANHOTEL INDUSTRY. Www.Summit.ca/Value-Brand-Green. Retrieved October 2, 2022, fromhttps://summit.sfu.ca/item/773 CBCnews. (2015, 12 9). Business. Retrieved from CBC :http://www.cbc.ca/news/business/accor-fairmont-raffles-swissotel-sale-1.3357634 Euromonitor. (2014). Brand shares (Global-Historical Owner). Retrieved from Euromonitor International Statistics: http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/statistics/changemeas ure Euromonitor. (2014). Key Performance Indicators. Retrieved from Euromonitor International http://www.portal.euromonitor.com.library.sheridanc.on.ca/portal/statistics/changemeas ure Fairmont hotels & resorts inc., c. (2014). proquest. Retrieved from Sheridan library http://search.proquest.com/docview/1554260335?accountid=3455

Fairmont Royal York. (n.d.). Accommodations. Retrieved from Fairmont Royal York - Toronto: http://www.fairmont.com/royal-york-toronto/accommodations/guest-rooms/Fairmont Royal York. (n.d.). Business services. Retrieved from Fairmont.com:http://www.fairmont.com/royal-york-toronto/activities-services/business- services/Fairmont. (2015, December 09). Articles. Retrieved from Fairmont: http://www.fairmont.com/press-room/articles/frhi-accor-hotels-merger

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