Nike Week Seven Discussion Board Post

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School

Southern New Hampshire University *

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Course

OL 215

Subject

Management

Date

Nov 24, 2024

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docx

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Uploaded by jasonmitchell

1. How did having a strong "why" drive needed changes at Nike? The strong "why" for Nike stemmed from its core mission: to bring innovation to every athlete in the world and to create products, services, and experiences while addressing next-generation problems. This overarching purpose acted as a North Star for the company, guiding its strategies, decisions, and actions. When faced with challenges in corporate responsibility and sustainability, particularly in its global supply chain, the "why" provided Nike with a clear motivation to address these issues head- on. This deep-seated purpose motivated the company to pursue sustainable innovation as a part of its long-term growth strategy. Instead of viewing sustainability as just a peripheral CSR activity, Nike embedded it into its core business strategy, leading to the design of the eleven targets for FY 2015-2020. By having a clear and compelling "why," Nike could rally its stakeholders – from employees to suppliers to consumers – towards a shared vision and drive necessary changes both within and outside the organization. 2. How did authenticity and vulnerability play out at Nike, allowing needed change to occur? Authenticity and vulnerability were instrumental in Nike's approach to addressing its corporate responsibility and sustainability challenges. By recognizing and admitting its shortcomings and vulnerabilities in its supply chain and sustainability practices, Nike showed a genuine commitment to change, thereby garnering trust from its stakeholders. This transparency, a cornerstone of authenticity, paved the way for more open dialogues with external parties, including critics, partners, and consumers. Embracing vulnerability meant that Nike was willing to acknowledge areas that required improvement and actively sought solutions, even if they entailed short-term sacrifices or investments. For instance, the potential huge investment required to transform the company carried a risk of reduced profits. However, by being authentic in its intentions and transparent in its actions, Nike built stronger relationships with its stakeholders. This openness facilitated collaboration, innovation, and support from various parties, enabling the company to navigate challenges and work towards its sustainability targets. Authenticity and vulnerability became catalysts, accelerating the pace of positive change within Nike. References Doane, D. (2005). The Myth of CSR . Retrieved from Stanford Social Innovation Review: https://ssir.org/articles/entry/the_myth_of_csr Paine, L. S., Hsieh, N.-H., & Adamsons, L. (2023). Governance and Sustainability at Nike (A). Harvard Business School , 1-34

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