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School
New Jersey Institute Of Technology *
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Course
455
Subject
Information Systems
Date
Apr 3, 2024
Type
docx
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3
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Implication TEMPLATE
Lecture and Reading Implication Name: Paul Wojtowicz
Course: IS 455
Date: 3/18/2024
1.
Implication for chapter 10
a.
Implication(s) of the Lecture and readings for this course i.
This chapter focuses on how social media is integrated into business operations, with an emphasis on the ways in which social media information systems facilitate and improve different business activities. The chapter illustrates how social media is important for generating social capital and supporting more recent processes like crowdsourcing and social media listening, in addition to being essential for direct marketing and consumer involvement through activities like promotion and customer service. It also clarifies how to manage the inherent risks that come with social media, such the unpredictable nature of returns on investment and difficulties with staff communication and user-generated material.
ii.
This chapter is important for anybody studying business, information systems, or marketing since it provides a thorough overview of the ways in which social media and modern corporate tactics interact. Through an analysis of social media's goals and metrics for company promotion, customer relationship management, and creative process
facilitation, this chapter offers a framework for comprehending the complex effects of social media on business results. It also provides useful advice on risk management, enabling companies to use social media to their full advantage while minimizing any negative effects. These readings are especially relevant for anyone who wants to use social media to increase consumer interaction, develop their business, and adjust to the rapidly changing digital communication and marketing scene.
b.
A paragraph on two
topics that were that you consider important and why i.
The strategic function of social media in constructing social capital and the complex process of controlling risks connected with social media are two especially significant themes covered in the chapter. Through the development of connections and trust within a network, social media building expands a company's reach and impact and may result in concrete advantages such as higher consumer engagement, brand loyalty, and eventually revenue. These connections are the cornerstone of contemporary marketing tactics and community development, enabling companies to capitalize on the network effect, in which user endorsements act as potent catalysts for the development
and legitimacy of brands.
c.
Topic(s) that were confusing - (pick 1 or 2 of them). NOTE: you must include the chapter/page in the reading where the topic can be found. This helps myself and others who read the implication.
i.
The idea of "social media listening," which entails tracking and examining discussions and patterns on various social media platforms to gain insights on customer behavior, may be one perplexing aspect of
the readings. Because social data is so large and unstructured, this process—while invaluable—can be hazy, making it challenging to extract relevant information. Companies need to understand the sentiment underlying the data as well as the appropriate reactions, if any, to user-generated material. The difficulty is increased by the necessity to manage the overwhelming number of interactions, strike a
balance between privacy and engagement, and integrate this with corporate strategies—all while walking a tightrope between collecting insightful data and overly intrusive surveillance.
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