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OMOH ABAKU
IFSM 301 5465 FOUNDATIONS OF MANAGEMENT INFORMATION SYSTEMS (2238)
Lewis Williams
IT STRATEGIC PLAN FOR GG FREIGHTWAYS
GGFRT
GG Freightways (GGFRT) IT Strategic Plan, Part 1
1.
Business Statement
GG Freightways (GGFRT) is a transportation and distribution company that has been
operating for over 30 years. The company is headquartered in Los Angeles, California,
and serves the southwestern United States. GGFRT have 8 terminals located in major
cities including Los Angeles, San Diego, San Bernardino, Bakersfield, Scottsdale,
Phoenix, Tucson, and Las Vegas. GGFRT operates with a fleet of 400 vehicles, including
semi-trailer units, box trucks, and panel vans. The company’s current financial climate
indicates an annual revenue of approximately $35 million, with a goal of increasing the
profit margin from 6% to 8% while simultaneously reducing operating costs by 8%.
2.
Business Strategic Objectives
According to the case study, GG Freightways senior executives has established three
strategic goals to meet targeted business growth. These strategic objectives below
indicate insightful information as to how the management will improve the business
growth and cost goals.
Business Strategic
Objective
Case objective
How management will improve the
business process of GGFRT
1
Track the whereabouts
of freight both in the
terminals and on the
trucks to provide
customers with accurate
delivery dates and times
By implementing a comprehensive freight
tracking and managing system,
management can enhance customer
satisfaction, improve operational
efficiency, and streamline the overall
BSO. Management will need to acquire a
way to have real time visibility into
freight locations, and delivery information
because it will help ensure timely and
accurate deliveries.
2
Improve the percent of
loaded miles in their
Management will need to acquire a
coordinating system for pickup and
1
fleet to reduce costs by
coordinating the pickup
and delivery of freight
at the same time in the
same geographic area
delivery of freight at the same time to
improve the percentage of loaded miles in
a fleet. Management will implement the
approach known as backhaul
optimization. Backhaul optimization can
optimize routes, minimize empty miles,
reduce transportation costs, expedite
deliveries, and improve efficiency by
allowing businesses to maximize delivery
capacity. This approach will help improve
the percentage of loaded miles, and lower
operational costs.
3
Provide warehousing
services for customers
who want to reduce
delivery time to their
customers or company
by having product
available locally for
pickup in warehouses or
quicker local delivery
GGFST management can strategically
locate their warehouses closer to major
customer hubs or areas with strong
transportation infrastructure. Management
will need to implement efficient inventory
management practices to help reduce the
time it takes to locate and retrieve
customer orders within the warehouse.
4 (new objective)
GGFRT should
prioritize the integration
of sustainable practices
in its operations.
This objective involves adopting
environmentally friendly initiatives such
as optimizing fuel consumption, reducing
carbon emissions, and exploring
alternative energy sources. By embracing
sustainability, GGFRT can reduce its
environmental impact, improve its public
image, attract environmentally conscious
customers, and potentially achieve long-
term cost savings. The management team
can improve the business by conducting a
comprehensive analysis of current
operations, identifying areas for
improvement, and implementing
sustainable practices across the
organization.
3.
IT Mission and IT Vision Statements
a.
IT Mission Statement:
The mission of the Information Technology Department at
GGFRT is to provide reliable and innovative technological solutions to support the
2
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company's operations and enhance productivity. GGFRT wants to deliver seamless freight
and logistics operation, optimize supply chain efficiency, and provide exceptional
customer service. By continuously improving its IT infrastructure and services, GGFRT
aim to streamline business processes, optimize operational efficiency, and enable
effective communication and collaboration across the organization.
b.
IT Vision Statement:
The vision of the Information Technology Department at GGFRT
is to be a strategic partner in driving technological advancements that align with the
company's long-term goals. GGFRT envision a future where advanced IT systems and
digital solutions facilitate seamless logistics operations, efficient fleet management, and
enhanced customer experiences. In the highly competitive transportation industry,
GGFRT aim to stay at the forefront of innovation and contribute to its growth and success
by leveraging emerging technologies and implementing industry best practices.
4.
Governance
a.
The participants in the governance board involves the president (CEO), vice presidents of
operations (COO), chief financial officer (CFO), chief information officer (CIO), sales
manager, and fleet maintenance manager. Their roles are to align IT with business goals,
allocate resources, and ensure compliance.
b.
As the top executive, the president oversees the entire organization, including the IT
function, and the BSO. The COO is responsible for overseeing the day-to-day operations,
including IT-related processes, and ensures alignment with BSO. The CFO oversee
funding and resource allocation for IT projects and ensuring compliance with financial
reporting requirements. The CIO is responsible for leading the IT organization, aligning
IT with business goals, and making technology-related decisions. The Sales Manager's is
3
responsible for how IT can support sales and marketing efforts and enhance customer
experiences. Finally, the fleet maintenance manager finds different approach to
optimizing fleet operations and supporting maintenance-related IT initiatives. They are
responsible for supervising and coordinating the repair, maintenance of vehicles and all
fleet maintenance logistics.
c.
Choosing a governance methodology, such as COBIT (Control Objectives for
Information and Related Technologies) or ITIL (Information Technology Infrastructure
Library) depends on the specific requirements and priorities of the organization. GGFRT
requirements and priorities includes quality service delivery, supply chain optimization,
technology adoption, regulatory compliance, customer satisfaction etc... Based on the
provided information from the case study, the management team at GGFRT wants to
ensure compliance with reduced driving hours regulation, enhance information security
through data encryption and establish compliance with the Sarbanes-Oxley (SOX) Act.
GGFRT's objective is to understand and comply with these regulations by implementing
effective scheduling and tracking systems. This will help ensure the safety of the drivers,
reduce the risk of accidents, and maintain compliance with the law. Secondly due to a
recent loss of privacy information, GGFRT's management has directed the Chief
Information Officer (CIO) to encrypt all sensitive information stored in the company's
systems. The objective is to protect customer data and maintain the confidentiality and
integrity of the information. By encrypting the data, GGFRT aims to prevent
unauthorized access and minimize the risk of data breaches, thereby enhancing privacy
and establishing a secure environment for both the company and its customers. Finally,
the implementation of the Sarbanes-Oxley (SOX) Act has created a need for detailed
4
financial reporting at GGFRT. The objective is to ensure compliance with the Act's
requirements by implementing robust financial reporting systems and internal controls.
By maintaining accurate and transparent financial records, GGFRT aims to meet
regulatory obligations, enhance investor confidence, and promote good corporate
governance practices.
Different methodologies have their own strengths and focus areas. Based on the case
study, a suitable governance methodology would be the combination of both COBIT and
ITIL. COBIT’s framework focuses on aligning IT with business objectives, ensuring
effective risk management, and providing clear guidelines for governance and control of
IT processes. While, ITIL’s framework focuses on service delivery, service support, and
continuous improvement, aiming to enhance the quality, efficiency, and effectiveness of
IT services. GGFRT can use COBIT framework for establishing governance structures,
defining control objectives, and ensuring regulatory compliance. On the other, with can
also use ITIL to manage IT services, processes, and service levels.
d.
The governance body plays a crucial role in aligning technology with business objectives,
ensuring compliance, optimizing resource allocation, and making informed decisions
regarding project continuation and organizational changes. These responsibilities include
setting IT strategy in alignment with business goals, allocating resources and funding to
IT projects based on their strategic objectives and expected business value, ensuring
compliance with relevant regulations, overseeing project prioritization and portfolio
management, evaluating, and monitoring project progress, and reviewing and approving
changes to the IT organization.
5
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e.
To prioritize IT projects at GGFRT, the CIO would use a prioritization tool and consider
specific criteria for determining project importance. One commonly used prioritization
tool is the MoSCoW method, which stands for Must, Should, Could, and Won't. The
criteria that would be considered for determining project importance could include:
1. Alignment with business objectives: Projects that directly contribute to
achieving the company's strategic goals and objectives would be given higher
priority. Projects that directly support the strategic objectives (tracking freight,
improving loaded miles, providing warehousing services and integration of
sustainable practices in its operations.) should receive higher priority.
2. Return on Investment (ROI): Projects that have the potential to generate
significant financial benefits or cost savings would be considered important.
Projects that enhance operational efficiency, reduce costs, and optimize fleet and
delivery operations should be given priority.
3. Customer impact: Projects that directly impact customer satisfaction, improve
service quality, or enhance customer experience (such as the mobile marketing
app) would be prioritized.
4. Risk assessment: Projects with high levels of risk, such as security threats,
compliance issues, or regulatory requirements, would be given priority to mitigate
potential risks. Projects that address federal and state mandates, such as Sarbanes
Oxley and FMCSA reporting, are critical for compliance and should be prioritized
accordingly.
5. Resource availability: Projects that require specialized skills or resources that
are readily available within the organization would be prioritized.
6
6. Time sensitivity: Projects with strict deadlines, urgency, or time-sensitive
requirements would be prioritized accordingly.
7. Dependencies: Projects that have dependencies on other ongoing or future
projects would be given priority to ensure smooth project integration and
implementation.
By considering these criteria and using a prioritization tool like the MoSCoW method,
the governance body can (mostly CIO) effectively prioritize IT projects to ensure that the
most important and strategically aligned projects are implemented first.
5.
Inventory of Current IT System
Based on the case study, GGFRT is using a mix of older technology products for finance
and accounting, route optimization, freight tracking and fleet maintenance. The table
below illustrates GGFRT current IT inventory system in use, the IT recourses allocated to
them and how it aligns with the company’s BSO.
Current
System
Function/
Descripti
on
Strategic Goal
aligned to
(business
strategic
objective from
part 2 of this
assignment; if
compliance
noted as
business goals
were not used,
they can still be
incorporated in
this table.
Business
Unit/
Department
Business
Benefits
IT
Resources
only
(people,
equipment
supporting
this
system)
Route
Optimization
determine the
most efficient
and cost-
effective
utilizes algorithms and
software solutions to
calculate the most
efficient sequence of
Operation
department
dispatchers
Fleet
By optimizing
routes,
GGFRT can
streamline
CIO
Operations
manager
Dispatchers
7
routes for
transporting
goods from
the origin to
the
destination.
stops and minimize
fuel consumption,
reduce transportation
costs, improve
delivery time, and
increase overall
operational efficiency.
management
IT department
drivers and
terminal
management
delivery
operations
and enhance
customer
satisfaction.
Truck
Route tracking
system
Fleet
maintenance
system
Design to
manage and
streamline the
maintenance
and repair
processes for
fleet of a
vehicle or
equipment
GGFRT wants to
ensure the optimal,
performance, safety,
and longevity of the
fleet by effectively
managing
maintenance
schedules, tracking
repairs, and
facilitating proactive
maintenance practices.
Operation
department
Fleet
management
IT department
drivers and
terminal
management
Optimizing
the
maintenance
process will
reduce
downtime,
extend
vehicle
lifespan,
enhance
efficiency and
safety of the
fleet
operation.
CIO, CEO, CFO
Operations
manager
Dispatchers
Truck
Fleet tracking
system
Freight tracking
provides real-
time visibility
and
monitoring of
shipments
throughout
the
transportation
process,
enabling
GGFRT to
track the
location,
status, and
condition of
goods in
transit.
It GGFRT to know the
current location of
shipments, estimated
arrival times, any
delays or deviations,
and other relevant
information.
Operation
department
Fleet
management
IT department
drivers and
terminal
management
Help GGFRT
in optimizing
logistics
operations,
ensuring
efficient
transportation
, reducing
costs,
improving
customer
satisfaction,
and
enhancing
overall supply
chain
management
in the
transportation
and
distribution
industry.
CIO
Operations
manager
Dispatchers
Truck
Freight tracking
system
Financial
Reporting
System
To ensure the
accuracy,
integrity, and
It provides support for
various financial
activities such as
Finance
Department
IT Department
It provides
accurate and
up-to-date
CIO
CFO
Key
8
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timeliness of
financial
information.
accounting, budgeting,
financial reporting,
revenue management,
expense tracking, cash
flow management, and
financial analysis.
Accountants
financial
information to
stakeholders,
supports
regulatory
compliance,
and enables
effective
financial
management
and decision-
making.
stakeholders
External
auditors
IT Department
Finance Team
Accountants
CEO
References
9
Coupa Software Inc. (2023, June 16). Backhaul optimization.
https://help.llama.ai/release/native/modeling/modeling-
topics/Backhaul_Optimization.htm#
Grembergen, W. V., & De Haes, S. (n.d.). IT Governance and its mechanisms.
https://leocontent.umgc.edu/content/dam/course-content/tus/ifsm/ifsm-301/document/IT
%20Governance%20and%20its%20mechanisms.pdf
Korolov, S. (2019, March 6).
Prioritization with moscow: Rules and how to use: Railsware blog
.
Blog by Railsware | Blog on Engineering, Product Management, Transparency, Culture and
many more...
https://railsware.com/blog/moscow-prioritization/
Lidwin, W. (n.d.).
The importance of IT governance in an effective it strategy
. Business
Technology Managed.
https://www.gflesch.com/elevity-it-blog/it-governance
10