Strat HW 05 Mkt Pos
pptx
keyboard_arrow_up
School
University of Texas, Arlington *
*We aren’t endorsed by this school
Course
4322
Subject
Information Systems
Date
Dec 6, 2023
Type
pptx
Pages
5
Uploaded by SargentIce4016
Positioning Instructions:
The High Block
Jeffrey Wallman, PhD
University of Texas - Arlington
Construct a “high block” positioning map
for UTA
•
Identify potential leadership positions based on
dimensions
•
Arrange dimensions high to low
•
Draw two dimensional pictures based on dimensions
•
Focus on strengths
•
Consolidate the best two leadership dimensions
•
Which demonstrate the “high block” position
•
Explain in a few sentences why this is a good position
Possible dimensions of competitive strategy
Specialization
Brand identification
Push versus pull
Channel selection
Product quality
Technological leadership
Vertical integration
Cost position
Service
Price policy
Leverage
Relationship with parent company
Relationship to home and host
government.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help
Ease of use
Lo
Hi
Lo
Hi
Apple
Other
tech firms
* Note: Because these are ordinal scales, no inferences can be made about the distances between groups on each scale.
(It doesn’t matter
how far one group appears to be from the other, only that the group is higher, or lower, on the scale.)
Attractive
interface
Positioning Map Example:
Apple
Good quality education
Lo
Hi
Lo
Hi
UTA
Other Schools
Compared to other school, UTA offers lots of scholarship with affordable tuition which
allow students to chose to come to the university. Also, school offer good quality of
education which includes, internship, study abroad, etc
.
Scholarship
& low tuition
Positioning Map Exercise:
UTA