P2 - Understanding Users (Learning Pod)

P2 - Understanding Users (Learning Pod) Due May 19 by 5:30pm Points 200 Submitting a website url New Attempt Updated 05/17 - finalized rubric; see items highlighted in red below Overview You may find it useful to watch my video introduction ( https://uci.yuja.com/V/Video?v=7724687& node=32844731&a=132076964&autoplay=1 ) to this project, but please read every word of the assignment description so you meet all the requirements :) Project 2 and Project 3 are connected to each other. In Project 2, you will do some basic user research and analysis. In Project 3, you will build on top of your findings and conduct basic design and prototyping. Both projects will be conducted in your Learning Pod and will culminate in a reflective report. Specifically, for Project 2 your Learning Pod will: 1. Choose a web app and subpopulation 2. Do some user research (interviews) 3. Analyze your interview data 4. Develop a persona for your subpopulation 5. Write a reflective report (optionally add a "going the extra 7%") 6. Submit your report Step 0: Coordinate With Your Learning Pod This is a group project comprising the members of your Learning Pod . Please see your learning pod assignment ( https://docs.google.com/spreadsheets /d/1FoXUPiAdNcpA6D42kDHRuza0Ka01g_RL/edit?usp=share_link&ouid=111492439692688686211& rtpof=true&sd=true ) . In your Communication Agreement, you should have assigned high-level roles to each teammate. For this project, it can be useful to have a "recruiter," "interviewer," "scribe," "designer," and "reporter." Some members will have multiple roles, but interviewer and scribe must be two different people (the scribe will take notes during the interview). It's a good idea to get an early start coordinating your schedules and deadlines for the key activities of the project. Consider that when you recruit, you must usually schedule an interview a few days in

advance, and some interviewees may be no-shows. You will need to run interviews in groups of two (interviewer and scribe), so schedule coordination can cause further delays. After interviews conclude, you will need a block of time at least 2 hours long with all group members in attendance to conduct your post-interview analysis together ( when2meet ( http://when2meet.com/ ) is a useful tool for finding shared availability); the scribe should share notes from interviews with the team, so that everyone can come to the meeting prepared to do the analysis. Then, a persona that integrates the findings needs to be designed and refined. The final "report" requires time for reviewing drafts and iterating. Step 1: Choose a Web App and Subpopulation Choose a web app that your team would collectively like to focus on for the rest of the quarter. Note that a web app runs in a browser--whether it be desktop or mobile--as opposed to a native app running on an OS. Then, identify the web app's range of target users. Within that range, identify a subpopulation on which you would like to focus your study. Think strategically about which web app and which target population you choose. Consider: • do all learning pod members have (free) access to the web app? • how easy is it to identify the target users of the web app? • how easy is it to recruit interviewees from your chosen subpopulation? • how will your choice help you impress potential employers, instructors, and classmates? • how will your choice play to your pod's strengths and help develop your weaknesses? Here is an example ( https://docs.google.com/document /d/1WvSIBWM5wfszb9YtXnvobLmkZdgqr2RATwKkmSjFA3g/edit# ) of a web app and target user selection, which might help you apply these questions to your own situation. Step 2: Conduct Interviews You will conduct interviews with several people who your subpopulation. The number of people you need to interview is the same as the number of people in your Learning Pod (i.e., if your Learning Pod has 5 people, you must interview 5 people ). Here's what each person in your pod should do: All pod members: To help prepare for the interview and learn important interviewing skills, all team members should read Making Words Fly ( https://drive.google.com/file/d /180oPArjG03sZfhBIdkfBP4hsa88buWPI/view?usp=share_link ) . Recruiter : It is the recruiter's job to find members of the subpopulation and schedule interviews (consider how to recruit your target user sub-population, identify a recruiting strategy, figure out where to meet for interviews, coordinate schedules w/ scribe and interviewer, etc.). Interviewer (aka UX Researcher) : It is the interviewer's job to develop an interview question protocol

one-page persona. Make sure your persona demonstrates the important qualities described in your assigned readings and discussed in class (e.g., a fictitious name, portrait, etc.). Designer (aka UX Designer) : draft the 1-page persona and integrate feedback from teammates All team members : review the persona and offer feedback Step 5: Write a Reflective Report Your submission will be in the form of a short executive summary with a long appendix. The executive summary should this template ( https://docs.google.com/document/d/191bCp-- v9dIWZX86YIJ0_R2WtRfosSixEEksUUgt51U/edit?usp=sharing ) . Reporter (aka Project Manager) : draft the report for the team and solicit individual contributions from each member for their sections. Submit the report for the team. All team members : contribute to your section, and read the full draft. Double check that it was submitted on time with all it parts. If you have questions about this assignment, please ask them in #ask-the-instructors on Slack so that everyone can benefit from the questions and answers. Step 6: Submit 1. Give the instructional team <inf-131-instructors@uci.edu> edit access to your Google Doc 2. Submit a URL to your accessible Google Doc (note, we will pay attention to whether changes are made after the deadline) Rubric (this is subject to change) • Professional formatting - 20pts ◦ consistent look and feel, makes use of font size, lists, other forms of text emphasis, margins, images, etc. ◦ Single spaced. ◦ Clear communication (thesis statements, precise language, few grammatical issues and/or demonstration of effort) • Accessibility - 20pts • Overview - 10pts (did they answer the questions?) • Recruiting - 10pts (did they answer the questions? Did they give evidence?) • Interviewing - 10pts (did they answer the questions? Did they give evidence?) • Analysis - 10pts (did they answer the questions? Did they give evidence?) • Persona Design - 10pts (did they answer the questions? Did they give evidence?) • Conclusion - 10pts (did they answer the questions? Did they give evidence?)

Assignment #2 • Appendix - ◦ Interviewee data - 10pts ( table with participant names and key demographic data related to how they fit the subpopulation--for example, gender/profession/age/etc. ) ◦ Interview protocol - 12pts (ordered list of questions, clearly worded, thoughtfully ordered) ◦ Interview notes - 20pts (readable and understandable to someone not in the interview, include key quotes, >=1 page per interview) ◦ Analysis - 22pts ( screenshot of your analysis diagram and/or notes from your team analysis meeting; if the screenshot is too small to see, please also post a link to your source document ) ◦ Persona - 22pts (your whole persona--must be visually coherent, >=3 key components of a persona) ◦ Going the Extra 7% Description - 14pts ( indicate briefly, 100 words or fewer, what you did that was "extra" so your grader can evaluate it )

Criteria Ratings Pts 10 pts 10 pts 12 pts 20 pts 22 pts 22 pts 20 pts Conclusion Interviews and personas are two common HCI methods. Based on your experience, what do you think their strengths and weaknesses are? As a team that will now be asked to re-design an interface based on these materials, do you think you learned anything useful from this exercise? If so, what? If not, why not? Support your thoughts with examples. 10 pts Full Marks 8 pts Mostly satisfying 5 pts Partially satisfying 0 pts No marks Appendix - Interviewee data table with participant names and >=2 key categories of demographic data related to how they fit the subpopulation--for example, gender/profession /age/etc. 10 pts Full Marks 8 pts Mostly satisfying 5 pts Partially satisfying 0 pts No marks Appendix - Interview protocol high-resolution and readable copy of the interview protocol. The list of questions is clearly worded and thoughtfully ordered. 12 pts Full Marks 10 pts Mostly satisfying 6 pts Partially satisfying 0 pts No marks Appendix - Interview Notes High-resolution and readable copy of the interview notes (may be typed or hand-written) taken during interviews and cleaned up after interview completion. Notes are readable and understandable to someone not in the interview. Key quotes are included. 20 pts Full Marks 18 pts Mostly satisfying 10 pts Partially satisfying 0 pts No marks Appendix - Analysis Screenshot of your analysis diagram and/or notes from your team analysis meeting. Notes / diagram should list key findings from interviews. Due to difficulties making screenshots accessible, you only have to add minimal (>=140 character) alt text. 22 pts Full Marks 18 pts Mostly satisfying 12 pts Partially satisfying 0 pts No marks Appendix - Persona High-resolution and readable image of the created persona. The persona is visually coherent. It includes at least 3 key components of a persona. Due to difficulties making an accessible persona, you only have to add minimal (>=140 character) alt text. 22 pts Full Marks 18 pts Mostly satisfying 12 pts Partially satisfying 0 pts No marks Accessibility Headings, lists, hyperlinks with names, images alt 20 pts Full 15 pts Mostly 10 pts Partially 0 pts No

Total Points: 200 Criteria Ratings Pts 14 pts text, and paragraphs/line spacing (no blank lines). Note: persona and analysis screenshot should have minimal alt text (<=140 characters) because making these types of complex images fully accessible is outside the scope of our class's learning objectives. Marks Satisfying satisfying marks Going the Extra 7% 14 pts A Lot Extra 7 pts A Good Bit Extra 2 pts A Little Extra 0 pts No marks