5.6
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Indiana Wesleyan University, Marion *
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320
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Information Systems
Date
Dec 6, 2023
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docx
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7
Uploaded by abjzumur
5.6 Project Part One
5.6 Project Part One
Task 1:
5.6 Project Part One
Up-North Fishing Outfitters is considering transforming to an e-business model to recognize additional
revenue streams, reduce costs, and improve customer service. As the IT web specialist at UNFO, I have
been tasked with identifying e-business and e-commerce Web applications to support this
transformation.
Through my research and analysis, I have identified several e-commerce platforms suitable for UNFO,
including Shopify, Magento, and BigCommerce. I have also identified various technologies and tools that
could improve the customer experience on our website, such as chatbots, personalized product
recommendations, and social media integration. "
When used effectively, social media marketing can be a
potent tool for E-commerce businesses. It allows you to reach a larger audience with your marketing
messages, connect with customers more personally, and build loyalty and trust with your brand.
Additionally, social media can help drive traffic to your website and increase conversions" (Onpassive &
Onpassive, 2022)
In addition, I have recognized the specific benefits and value that can be realized through e-business
Web applications, including increased revenue, reduced costs, and improved customer service. To
achieve these benefits, I recommend implementing a variety of e-business and e-commerce strategies,
such as a loyalty program, social media and email marketing, and a user-friendly website design.
However, it is essential also to consider the risks, threats, and vulnerabilities associated with these
strategies. Some potential dangers include cybersecurity threats and the risk of losing customers due to
a poorly designed or unreliable website. To mitigate these risks, I recommend prioritizing security and
privacy in the e-business transformation, including implementing robust cybersecurity measures and
communicating our privacy policies to customers.
Based on my findings, I recommend that UNFO implement the following e-business and e-commerce
strategies and applications:
5.6 Project Part One
Use a user-friendly and reliable e-commerce platform like Shopify or Magento to facilitate online
sales and streamline operations.
Implement chatbots and personalized product recommendations to improve the customer
experience and assist with inquiries.
Utilize social media and email marketing to reach a wider audience and promote our products
and services.
Implement a loyalty program to encourage repeat customers and build customer loyalty.
Prioritize security and privacy by implementing robust cybersecurity measures and
communicating our privacy policies to customers.
Implementing these strategies and applications will allow UNFO to maximize the benefits of the e-
business transformation and minimize potential risks.
Conclusion:
Up-North Fishing Outfitters has the potential to realize significant benefits through the transformation to
an e-business model, including increased revenue, reduced costs, and improved customer service. By
carefully researching and selecting the appropriate e-business and e-commerce strategies and
applications, UNFO can successfully navigate the challenges and risks associated with this
transformation.
Task 2:
To identify social networking apps for the planned transformation to an e-business model at Up-North
Fishing Outfitters, I would first research and evaluate the various available social networking platforms.
This could include media such as Facebook, Twitter, Instagram, and LinkedIn, as well as any industry-
specific platforms relevant to the company's products and services.
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5.6 Project Part One
In addition to considering the features and functionality of each platform, it is also essential to assess the
risks, threats, and vulnerabilities associated with each forum. Some potential risks to consider could
include data breaches, cyber-attacks, and the possibility of sharing harmful or inappropriate content on
the platform.
To mitigate these risks, I recommend implementing various strategies and best practices. This could
include implementing robust cybersecurity measures, such as secure servers and encryption, and
establishing clear policies and guidelines for using social networking platforms by employees.
Additionally, investing in social media management tools may be beneficial to help monitor and manage
the company's presence on social networking platforms.
Ultimately, my recommendation would be to choose a combination of social networking platforms that
best meet the needs and goals of the company while also taking into account the risks and vulnerabilities
associated with each forum. By carefully considering these factors, Up-North Fishing Outfitters can
successfully and securely launch a social networking initiative as part of its transformation to an e-
business model.
Up-North Fishing Outfitters (UNFO) is a Michigan-based company specializing in equipment, apparel,
watercraft, and other products for anglers in northern Michigan. With corporate headquarters in
Grayling and eight other stores in significant fishing hubs around the state, UNFO is the premier source
for those fishing in the area.
Recently, UNFO's senior management conducted a study on the feasibility of transforming the business
into an e-business model. After extensive research, interaction, and employee feedback throughout the
company, the management pursued an e-business transformation. The senior management is committed
to and supportive of this e-business transformation because of the potential to recognize additional
revenue streams, reduce costs, and improve customer service.
5.6 Project Part One
Emerging Technologies:
To assist in the transition to an e-business model, UNFO has a variety of web technologies and
alternatives available. Some of the e-commerce platforms that may be suitable for UNFO include Shopify,
Magento, and BigCommerce. These platforms offer a range of features and pricing models and can be
customized to meet the company's specific needs.
In addition to e-commerce platforms, various technologies and tools are available to enhance the
customer experience on the UNFO website. This could include chatbots to assist with customer inquiries,
personalized product recommendations to help customers find the products they are looking for, and
integration with social media platforms to make it easier for customers to share our products with their
friends and followers.
Strategies for the E-Business and E-Commerce Transformation:
To achieve the benefits of the e-business transformation, UNFO should implement a variety of e-
business and e-commerce strategies. This could include a loyalty program to encourage repeat
customers, social media and email marketing to reach a wider audience, and a user-friendly website
design to improve the overall customer experience.
In addition to these strategies, utilizing social networking platforms such as Facebook, Twitter, and
Instagram may also be beneficial to connect with customers and promote our products and services. "By
building a solid presence on social media, UNFO can increase brand awareness and reach a wider
audience" (Buzz, 2022).
Risks, Threats, and Vulnerabilities:
Several risks, threats, and vulnerabilities may be encountered as UNFO transitions to an e-business
model. Some potential dangers include cybersecurity threats such as data breaches and credit card fraud
and the risk of losing customers due to a poorly designed or unreliable website. "Web security is
important to keeping hackers and cyber-thieves from accessing sensitive information. Without a
5.6 Project Part One
proactive security strategy, businesses risk spreading and escalating malware and attacks on other
websites, networks, and other IT infrastructures. If a hacker is successful, attacks can spread from
computer to computer, making it difficult to find the origin"
(Strategy Tech Services, 2021).
To mitigate these risks, it is essential to prioritize security and privacy in the e-business
transformation. This could include implementing robust cybersecurity measures like secure servers and
encryption and communicating our privacy policies to customers.
Summary:
In summary, the e-business transformation presents a significant opportunity for UNFO to
recognize additional revenue streams, reduce costs, and improve customer service. By carefully
researching and selecting the appropriate e-business and e-commerce strategies and technologies,
UNFO can successfully navigate the risks and vulnerabilities associated with this transformation.
Reference
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5.6 Project Part One
Onpassive, & Onpassive. (2022, October 20). 5 Best Social Media Platforms for E-commerce Business.
ONPASSIVE.
https://onpassive.com/blog/5-best-social-media-platforms-for-e-commerce-
business/#:~:text=Facebook%3A,promote%20their%20products%20or%20services
.
Buzz, B. (2022, June 27). Benefits of social media for The Real Estate
Business.
https://www.broadcastcover.com/benefits-of-social-media-for-the-real-estate-business/
Strategy Tech Services. (2021, June 7). Why Web Security Is So Important. Strategy IT
Agency.
https://strategytechservices.com/blog/why-web-security-is-important/