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Dec 6, 2023

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Which of these exploration techniques helps you visualize the steps your users take toward a key task or conversion and see how well they are succeeding or failing at each step?  Segment overlap  Cohort explorations  Free form  Funnel exploration What scope would be set for a custom dimension that reports membership status for a customer rewards program?  User  Event  Product  Session Which of these configurations show a Google Analytics account's hierarchical structure?  Data stream > Account > Property  Property > Account > Data stream  Account > Property > Data stream  Property > Data stream > Account

You want to know what pages new users open most often after opening your home page, so you create a new path exploration in Explore that you plan to share with a co- worker. Who can see this new path exploration, by default?  Only you can see it, but you can share it with the other users of the property for them to make edits.  Anyone in your property can access it and make edits.  Only you can see it, but you can share it with the other users of the property in read-only mode.  Anyone in your property can access it in read-only mode. You manage an eCommerce site and are creating new audiences to segment users in ways that are important to your business, like users who've made a purchase. Which of these is an example of a predictive audience?

 You create an audience of users who started checking out but didn't complete the purchase  You create an audience of users who made a purchase in the last 30 days  You create an audience of users who are likely to purchase in the next seven days  You create an audience of users who added items to their purchase wishlist If you wanted to filter data and create a new data set for a specific use case or audience, which Analytics 360 feature would you use?  Data streams  Roll-up properties  Organizations  Subproperties If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from "organic search," "referral," or other places?  Event name  Default channel grouping  Google Ads campaign  Page title

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How can Google Ads use audiences from Google Analytics when the two are linked?  Audiences in Google Ads can be contacted for customer research  Audiences in Google Ads can be used to adjust geotargeting of ad campaigns  Audiences in Google Ads can be used to see industry benchmarking data  Audiences in Google Ads can be used to target ad campaigns You work for an online baseball card reseller and store data about each of your sales items offline. Which of these features would let you upload a CSV file that contains item data to join with Analytics data?  Measurement Protocol  Modify event  Data import  HTTP request What can you find in the Realtime report?  Events that took place within the last 30 minutes  Events that took place within the last 8 hours  Events that took place within the last 12 hours  Events that took place within the last 60 minutes

You have a mobile app and want to collect and send data from the app to your Google Analytics 4 property. Which of these should you use?  Google Ads  Website tag  Google Marketing Platform  Firebase SDK You generate a report to show how many users are coming from various device types, like desktops and mobile phones, over the past 30 days. In this report, what is device type?  A user  A dimension  A metric  An event Which of these sections of Google Analytics Reports provides insights into where users are coming from (e.g., social media) before visiting your website?  Acquisition

 Monetization  Demographics  Engagement Which of these definitions describe a data stream as it relates to Google Analytics?  A data stream lives within an account and is the container for the data you collect from your apps and sites  A data stream lives within a property and is a source of data from your app or website  A data stream lives within Reports and lets you segment and compare your data  A data stream lives within Explore and, once defined, can be added to any exploration You've started a new Google Ads account and would like to link it to your Google Analytics property so that you can see detailed marketing campaign data. Where in your Google Analytics 4 property can you manage product links like this one with Google Ads?  Advertising  Configure  Admin  Explore

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Your goal is to export your Google Analytics data to BigQuery so that you can run queries and combine some of your offline data with Analytics data. Which Analytics properties can export data to BigQuery?  Only Analytics 360 properties in GA4 or Universal Analytics  Only Standard properties in GA4 or Universal Analytics  Standard or Analytics 360 properties using Universal Analytics  Standard or Analytics 360 properties using GA4 To get insights into the organic search queries that are leading users to your website, you can connect Analytics with which platform?  Google Ads  Search Ads 360  Search Console  Google Optimize If you want to analyze events and users across your business's website, as well as

its separate apps for iOS and Android — how should you set up your account?  One property with one web data stream for your website and one app data stream for your app  One property with one web data stream for your website and two app data streams, one for iOS and the other for Android  One property with a web data stream for your website and one property with an app data stream for your app  One property with a web data stream for your website and one property with two app data streams, one for iOS and the other for Android Which Google Analytics feature relies on machine learning for measuring conversions that can't be spotted through direct observation?  Conversion modeling  Conversion window  Conversion paths  Conversion events There's a section of Google Analytics that includes cards answering common questions about how users interact with your app or website. Which section is it?  Reports  Configure

 Explore  Admin You have an event on your website that triggers when users watch a video. Which of these is an example event parameter?  How many users viewed a video on your site  The devices users are on when watching a video on your site  Name of a video watched on your site  How many users opened the page containing a video on your site One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?  Google signals  Google Ads  User-ID  Google Search Console One of these features, when enabled, associates event data collected from users

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on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?  Google signals  Google Ads  User-ID  Google Search Console You want to find techniques that go beyond standard reports so that you can uncover deeper insights about customer engagement. Which section of your Google Analytics property contains this?  Explore  Advertising  Configure  Reports If you have created a Google Analytics 4 property for your mobile app and web site, how would Google Analytics measure and report distinct user interactions?

 As events  As sessions  As views  As hits You're using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?  Segment overlap  Funnel exploration  Conversion paths  Model comparison Because you've set up your web data stream, your website is already feeding data to your Google Analytics property. You notice that enhanced measurement is enabled for the web data stream. What happens when this setting is enabled?  Events can be associated with signed-in users to enable cross-device reporting  Additional events are collected from your website without you needing to change your website's code

 Events from your mobile app can be combined with your existing website data  Conversion reporting for the web data stream uses machine learning to distributes credit across channels Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?  User-ID  Device-ID  Predictive audiences  Audience triggers Which data collection feature allows you to control the amount of time user-level and event-level data is stored by Google Analytics?  Disable data collection  Consent Mode  Data retention period  IP address settings You have many events on your website that are very valuable, like when users

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purchase items or sign up for your newsletter. You would like to mark these events as important and assign a value to these events when they happen. What should you mark these events as in your Google Analytics 4 property?  Recommended events  Conversion events  Goals  Custom events

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