KKM1 Task 1 Project Proposal

MGT2_KKM1: Project Proposal Project Proposal Case Study 2 Project Title Project Manager Customer Name Alliah Co Website Revamp Sara Yoshida (CEO) A. Problem Statement Alliah Company is an established online merchandise outlet serving the craft industry with a current workforce of 70 employees, consisting of 10 managers, 10 back-office staff, 20 customer-facing employees, and 30 warehouse employees. The company operates two warehouses for product distribution and offers a platform for artisans and sellers to showcase and sell their artistic products, alongside a range of crafting supplies and tools. The company is determined to achieve several key objectives in the upcoming year, including doubling sales, enhancing conversion rates from the Hobby Plan to the Vendor Plan, increasing Hobby Plan subscription renewals, mitigating stockouts of supplies in their warehouses, and introducing a new "Sustainably Sourced" certification program. Alliah provides two distinct subscription plans for sellers: the Vendor Plan and the Hobby Plan, each with varying fees and rates to cater to the unique needs of their customer base. Despite its current success, Alliah faces several challenges and customer complaints that must be addressed to maintain and enhance its online presence. These issues include a lack of customization options for seller portal pages, an underdeveloped social media presence, confusion surrounding the subscription plans, and limited payment options for customers. Addressing these concerns requires a strategic focus on improving portal page customization, streamlining subscription plans, and expanding payment options to meet customer demands. The consequences of failing to address these customer complaints are significant, including a potential decline in the user base and a corresponding decrease in revenue. Neglecting to implement changes based on customer feedback would hinder Alliah Company's ability to achieve its short-term goals and maintain its competitive edge in the craft industry. B. Scope Statement The project aims to revitalize Alliah Company's online presence by addressing customer complaints and achieving strategic goals. This includes improving user experience, customization, subscription plan clarity, and payment options. The project is vital for retaining and expanding the customer base, ultimately increasing revenue. A make-or-buy analysis was conducted to determine the most efficient approach for implementing project components. Given the company's limited in-house IT capabilities, and the need for specialized skills and resources, it is recommended to "buy" IT services from an established IT consulting firm for system enhancements and changes. This decision is based on factors such as cost-effectiveness, expertise, and the need to meet project timelines. The recommended solution is to collaborate with an experienced IT consulting firm to provide the necessary technical expertise and resources for the project. This external PAGE 1

MGT2_KKM1: Project Proposal Project Proposal Template partner will work closely with internal teams to implement the required changes to the online platform, address customer complaints, and achieve the project's stated objectives. The High-Level Overview of the project would include the following:  Project initiation with stakeholder buy in, team formation, and planning development.  Analysis of requirements such as collaboration with internal teams and an outside IT consulting firm as well as document specific customization needs for seller portal pages and social media strategies.  Development of a comprehensive social media strategy and integration of social media campaigns into the project plan.  Simplification of subscription plans and website updates to reflect these changes and provide guidance to customers.  Diversification of payment options to cater to a global customer base.  Rigorous testing of the updated online platform to ensure functionality and security.  Quality assurance and user acceptance testing.  Gradual rollout of changes to the online platform to minimize disruptions with monitoring and prompt resolution of any issues that arise during implementation.  Evaluation of the project's success against predefined objectives and key performance indicators.  Incorporation of any necessary adjustments or improvements.  Formal handover of the project to the Alliah Company team. C. Project Success Criteria 1. Achievement of Business Goals: The project aims to meet key business goals by improving the user experience, customization, and payment options. These enhancements can lead to increased sales, higher conversion rates, subscription renewals, and a successful launch of the "Sustainably Sourced" program. 2. Customer Satisfaction and Retention: By addressing customer complaints and enhancing the online experience, the project aims to improve customer satisfaction, which can lead to increased customer retention and loyalty. 3. Effective Project Implementation: The successful implementation of the project, including IT system enhancements and streamlined platform changes, is essential. Rigorous testing and quality control ensure a smooth user experience, reducing the risk of customer dissatisfaction. PAGE 2

MGT2_KKM1: Project Proposal Project Proposal Template 3.2 Identify Identify and secure required resources List of required resources Project Manager / Team 3.3 Risk Management Create a risk management plan risk management plan Project Manager / Team 3.4 Define Defined roles and responsibilities for implementation Project Manager / Team 3.5 Finalize Complete the plan Finalized budget and procurement plan Project Manager / Team 4.0 Execution and Monitoring Initiate execution of project tasks, Monitor project progress and timelines Ensure project tasks are executed appropriately and address issues as they arise Project Manager / Team / IT Consultant / Business Analyst / Design and Development Lead / Social Media Lead 4.1 Customization Customization of Seller Portal Pages Proper execution of changes Design and Development Lead 4.2 Social Media Social Media Presence Enhancement Proper execution of changes Social Media Lead 4.3 Subscription Plan Subscription Plan Simplification Proper execution of changes Business Analyst 4.4 Payment Payment Options Diversification Proper execution of changes Business Analyst 4.5 IT Systems IT System Enhancements Proper execution of changes IT Consultant 5.0 Evaluation and Project Closure Finalized project for Alliah Project Manager 5.1 Evaluate Evaluate project success Ensure project success against objectives Project Manager 5.2 Collect Collect feedback from customers and stakeholders Report of feedback Project Manager 5.3 Incorporate Incorporate necessary adjustments or improvements List of adjustments or improvements required Project Manager 5.4 Handover Formal handover of the project to Alliah Company Finalized handover Project Manager 5.5 Compile Compile final project documentation All project documents handed over Project Manager PAGE 4

MGT2_KKM1: Project Proposal Project Proposal Template 5.6 Lessons Learned Prepare a lessons learned report for future projects lessons learned report Project Manager PAGE 5

MGT2_KKM1: Project Proposal Project Proposal Template Quality Management Quality Metrics Quality Metrics are indispensable in the case study as they provide a systematic approach to measuring, monitoring, and ensuring the quality of the enhanced online presence. They help in aligning the project with customer expectations, industry standards, and the company's quality objectives, ultimately contributing to the project's overall success PAGE 7

MGT2_KKM1: Project Proposal Project Proposal Template References A guide to the project management body of knowledge (pmbok® guide) . (2017). Project Management Institute. PAGE 8