DAT-250 Module 3 Project One Business Brief

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Dec 6, 2023

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Surge Consulting Expansion Proposal Prepared for Pixie Tech Created by Tatiana Portsova 07/13/2023
Topic Findings and Recommendations Regulatory Bodies Regulatory bodies are organizations that make sure companies follow the rules for handling data. They create guidelines and rules that control how data is collected, stored, used, and protected. For Pixie Tech, the regulatory bodies that affect their expansion project a lot are the General Data Protection Regulation (GDPR) and the California privacy laws. GDPR is a set of rules from the European Union that protect the data and privacy of people in the EU, no matter where the company that handles their data is located. California privacy laws, like the California Consumer Privacy Act (CCPA) give people in California even more rights and rules for how businesses handle their data (State of California Department of Justice, 2023.) These regulatory bodies control different types of data, like personal information that identifies someone, sensitive personal information, and data about children. They make sure companies get clear permission to collect data, are honest about how they use data, give people certain rights over their data, and take enough security measures to keep data safe. For Pixie Tech, the specific client data that falls under these regulatory bodies would include personal information about people from the EU, like their names, addresses, contact information, and what they've bought. Since Pixie Tech sells toys for children, they also have to follow 2
Topic Findings and Recommendations rules about collecting and using data about kids. This includes checking their age, getting permission from their parents, and making sure the content is suitable for their age. Impact of Data Regulation Changes in data regulations can have a big impact on companies like Pixie Tech. When regulations change, new rules and requirements may be imposed, which can increase costs and disrupt the way businesses operate. If the regulations become more strict, Pixie Tech might have to invest in better ways to protect data, do privacy assessments, hire a data protection officer, and make sure they get clear consent from customers. They might also need to update their privacy policy, terms of service, and how they handle data. On the other hand, if regulations become less strict, Pixie Tech might have some advantages like having fewer rules to follow and more flexibility in how they use data. But it's still important for Pixie Tech to be careful with privacy and data protection, even if the rules are not as strict. Building trust with customers and maintaining a good reputation should always be a priority. For example, a regulatory change that could affect Pixie Tech is if there are stricter rules for moving data across countries under the GDPR. If the European Data Protection Board makes new guidelines or puts more restrictions on transferring data to countries outside the 3
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Topic Findings and Recommendations European Union, Pixie Tech might need to add extra protections like special contracts or rules to make sure they are following the law when transferring data. Regulating Data Usage Regulating how data is used and handling sensitive information are important for Pixie Tech. Non-sensitive data includes general customer details, order history, and marketing preferences. On the other hand, sensitive data is more confidential and includes things like financial information, health records, and data about children (Investopedia, 2022.) There are benefits to handling sensitive data. It can increase customer trust, ensure compliance with rules, and protect against data breaches. Pixie Tech can achieve this by putting strong security measures in place, which will make customers feel more confident and loyal. However, handling sensitive data also brings challenges. It requires extra security measures, strict controls on who can access the data, and regular checks to make sure everything is done properly. Pixie Tech needs to be careful and follow security protocols, train employees well, and have plans in place for how to deal with incidents, in order to reduce the risks associated with sensitive data. An example of sensitive data that Pixie Tech might have to deal with is 4
Topic Findings and Recommendations financial information like credit card numbers or bank account details, which they would need for processing customer payments (Investopedia, 2022.) Additionally, if Pixie Tech offers personalized toys based on children's preferences, they may collect and protect sensitive information about the children, such as their ages, interests. Data Professional Roles Keeping data safe and following the rules involves different jobs in a company. These jobs make sure the company follows the rules, sets up ways to manage data, makes things secure, and keeps an eye on data activities. Inside the company, there are people like the Data Protection Officer (DPO) who makes sure data is protected and private. The Chief Information Security Officer (CISO) is in charge of keeping data secure, and the Chief Compliance Officer (CCO) makes sure the company follows the rules. Outside the company, there are organizations like the European Data Protection Supervisor (EDPS) and the California Attorney General's Office that enforce the rules. They can check if the company is following the rules, look into data problems, and give penalties if the rules are broken. At Pixie Tech, some roles responsible for keeping data safe and 5
Topic Findings and Recommendations following the rules might be a Data Governance Manager who sets up rules for managing data, a Security Analyst who checks how secure the data is, and a Privacy Officer who makes sure the company follows the privacy rules and helps people with their data requests. References Office of the Attorney General (May 10, 2023) California Consumer Privacy Act (CCPA). State of California Department of Justice. https://oag.ca.gov/privacy/ccpa J. Frankenfield (October 30, 2022) What Is Personally Identifiable Information (PII)? Types and Examples . Investopedia. https://www.investopedia.com/terms/p/personally-identifiable-information- pii.asp#:~:text=Non%2Dsensitive%20personally%20identifiable%20information%20is%20easily %20accessible%20from%20public,non%2Dsensitive%20personally%20identifiable%20information. 6
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