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Information Systems
Date
Dec 6, 2023
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docx
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Uploaded by coreano
In today's world, data analytics has emerged as a vital tool in guiding strategic decision-
making processes across various industries, such as healthcare, retail, and finance. The ability to
collect and analyze vast amounts of data has changed the way organizations analyze and make
decisions.
Data analytics can provide an organization with an abundance of opportunities to gain a
deeper understanding of their operations, market trends, and customer behaviors. By using
detailed information, organizations can understand and determine what happened in the past. For
example, retail stores can use historic purchases such as Beats headphones to determine when
their product will go on sale, which in this case is once a year during the beginning of the school
year.
Analyzing data collected from targeted markets can also help companies more swiftly
identify trends and patterns and then customize products or services to meet these needs (
5 key
reasons why data analytics is important to business
,2022).
An organization such as a financial intuition will use predictive analytics to assess risk
factors and predict the probability of loan defaults based on historical patterns. Predictive
analytics will also provide the best course of action to detect risks and opportunities, which will
allow businesses to better optimize decision-making. process of using data to forecast future
outcomes. The process uses data analysis, machine learning, artificial intelligence, and statistical
models to find patterns that might predict future behavior (Google,2023)
Data analytics can also improve operation efficiency by streaming and optimizing
operations. Data analytics can help you identify inefficiencies in your business processes and
operations (Das,2023). Nowadays, businesses are reliant on data analytics applications to
enhance efficiency and productivity levels. For example, manufacturing companies can use data
collected by sensors and machine learning algorithms to predict machine failures. Which allows
for anticipated maintenance that can prevent costly downtimes and provide a competitive edge.
Companies such as Amazon are another example of how a company will utilize data analytics to
improve operational efficiency. Amazon deliveries utilize route optimization algorithms based on
historical traffic data. By utilizing the best routes for the driver, it can also reduce fuel
consumption and enhance delivery drop-offs.
Data-driven decision making (DDDM) is another way businesses use collected data to
support and validate a course of action before committing to it. DDDM is important for
companies as it will make decisions based on facts instead of biases and be fair and balanced.
Data-driven decision-making is defined as using facts, metrics, and insights to guide strategic
business decisions that align with goals, strategies, and initiatives (
What is data-driven decision
making? (and why it's so important)
). An example of real-time use of DDDM is professional
sports. Professional teams rely heavily on player performance analytics for strategic planning.
During a game, coaches can make informed decisions about which players to have on the field
and strategic play strategies based on statistical analysis.
Data analytics serves as a foundation for modern decision-making processes across
various sections. The ability to derive insights from enhanced data insights, improve operation
efficiency, and make evidence-based decisions As technology continues to improve and evolve,
the use of data analytics will more than likely continue to play an increasingly vital role in
shaping the future of organizational decision-making.
References:
5 key reasons why data analytics is important to business
. 5 key reasons why data analytics is
important to business | Penn LPS Online. (2022, October 20).
https://lpsonline.sas.upenn.edu/features/5-key-reasons-why-data-analytics-important-
business
Das, S. (2023, July 10).
Supercharge your operational efficiency with Data Analytics
. Rapidops
Solutions Pvt. Ltd. https://www.rapidops.com/blog/supercharge-your-operational-
efficiency-with-data-analytics/#:~:text=Data%20analytics%20can%20help
%20you,improve%20productivity%2C%20and%20increase%20profitability.
Google. (2023).
What is predictive analytics and how does it work? | google cloud
. Google.
https://cloud.google.com/learn/what-is-predictive-analytics#:~:text=Predictive
%20analytics%20is%20the%20process,that%20might%20predict%20future
%20behavior.
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What is data-driven decision making? (and why it’s so important)
. Full-Service Market Research
Company. (n.d.). https://www.driveresearch.com/market-research-company-blog/data-
driven-decision-making-ddm/#:~:text=Data%2Ddriven%20decision%2Dmaking%20is
%20defined%20as%20using%20facts%2C,benefit%20a%20business%20or
%20organization.