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School
University of Houston Downtown *
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Course
3301
Subject
Information Systems
Date
Feb 20, 2024
Type
Pages
3
Uploaded by ChefSardine3665
Unit 5 Homework Assignment: Calling an “Auditable”
Background
You’ve been introduced to the fundamentals of search engine optimization in this unit. For this homework assignment, you will audit a website and come up with recommendations for SEO updates using the skills you’ve learned.
Objectives
Your instructors and TAs want to see that you can:
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Apply best practices from this unit by auditing a website for elements that help and hurt its SEO.
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Develop recommendations for the website to improve how search engines crawl and rank it. Include the following:
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An updated keyword strategy.
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An internal linking structure.
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Content updates—both to text and visual aspects.
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Metadata updates—both for search engine listings and technical elements.
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Recommendations for future content to add to the website to improve SEO.
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A backlink strategy to improve the number and quality of backlinks.
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Create a presentation showing the recommended updates.
Instructions
For this homework assignment, put yourself in the role of an SEO professional to audit a particular business’ website. Based on your findings, create a presentation and spreadsheet with recommendations for updates that marketers and developers can use to improve the site.
Hedge House Furniture
needs your help. They have asked you to audit the SEO of its website and provide recommendations for improvement so that it ranks higher in search engine listings.
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Audit the website by reviewing the following elements of its SEO:
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Keyword usage (reference: 5.2 slides)
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Website content—both text and visual elements (reference: 5.2 slides)
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Search listings (reference: 5.1 slides)
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Internal links (reference: 5.3 slides)
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Page speed (reference: 5.3 slides)
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Canonicals (reference: 5.3 slides)
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Sitemap, robots.txt, and REP tags (reference: 5.3 slides)
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Backlinks (reference: 5.4 slides)
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Create a presentation using Google Slides that shows your recommended updates and your rationale behind them. Look back at the Slides Development Guide for Students
provided in the Unit 3 Homework for help creating the presentation. Make sure you include the following information:
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A keyword strategy that shows an understanding of the site’s target audiences and their stages in the conversion funnel (reference: 5.2 slides).
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Optimizations for content pages (reference: 5.2 slides) and internal linking structures (reference: 5.3 slides).
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Recommendations for updates to metadata to improve the site’s search listings (reference: 5.1 slides) and search-engine capabilities for crawling the website (reference: 5.3 slides).
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Outreach efforts to improve the number and quality of backlinks (reference: 5.4 slides).
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Recommendations for 2-3 future content ideas to help the business continually improve the website’s SEO over time (reference: 5.2 slides).
Required Deliverables
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A slide presentation showing each of the following elements: ○
A keyword strategy utilizing
tactics to improve the site’s SERP placement. Recommendations should demonstrate an understanding of the site’s target audiences, conversion funnel, and current keyword strategy. ○
Recommendations for updates to current content to make the site more valuable,
current, engaging, and comprehensive, to create more engagement from target audiences. They must include updates to:
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Text
© 2019 Trilogy Education Services, a 2U, Inc. brand. All Rights Reserved.
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■
Images—note the placement of media, as well as the types, dimensions, and file sizes to use. ■
Links
○
An internal linking plan that creates logical links between related topics, making it
easier for a crawler to discern relationships between different pages.
○
Metadata, including:
■
A search engine listing that encourages a user to click through.
■
A logical recommendation for technical improvements. Include an explanation about how they will improve the ways search engines crawl the pages.
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Recommendations for 2-3 future content to add to the website that will likely yield more engagement from target audiences.
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A backlink strategy that details the analysis process, keywords of focus, and webpages from which to request backlinks.
Bonus
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Provide a spreadsheet that developers can use to execute the technical recommendations. It should include:
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Canonicals
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Sitemap inclusions
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REP tags for each page
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A robots.txt file for the site
Submission
To submit, please upload a link to your presentation to Bootcamp Spot
. © 2019 Trilogy Education Services, a 2U, Inc. brand. All Rights Reserved.
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