SITXCCS016 Jasvir Kaur (1)
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Australian Institute of Management *
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SITXCCS303
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Information Systems
Date
Feb 20, 2024
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64
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
SITXCCS016 - Develop and manage Quality
Customer Service Practices
StudentPack
What is the purpose of this document?
TheStudentPack is the document you, thestudent, needs to complete to demonstrate competency. This
document includes the context and conditions of your assessment, the tasks to be completed by you
and an outline of the evidence to be gathered.
The information includes the following:
Information related to the unit of competency
Guidelines and instructions to complete each task and activity
A student evaluation form
Student Evaluation Form These documents are designed after conducting thorough industry consultation. Studentsare
encouragedto evaluate this document and provide constructive feedback to their training organisation if
they feel that this document can be improved.
Link to other unit documents
The StudentPack is a document for students to complete to demonstrate their competency. This
document includes context and conditions of assessment, tasks to be administered to the
student, and an outline of the evidence to be gathered from the student.
The Unit Mapping is a document that contains information and comprehensive mapping with the
training package requirements.
The Unit Requirements is a document that contains information related to the unit of
competency for the Training Organisationstaff andstudents. Assessment Plan
Evidence
number/
Task
number
Assessment method/ Type of evidence/ Task name Assessment task 1
Knowledge Test (KT)
Assessment task 2 Skills Test (ST)
Assessment task 3
Role Play
Pre-Assessment Checklist: Task 1 - Knowledge Test The purpose of this checklist
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The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
Page 1
of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
The pre-assessment checklist helps students determine if they are ready for assessment. The
trainer/assessor must review the checklist with the student before the student attempts the
assessment task. If any items of the checklist are incomplete or not clear to the student, the
trainer/assessor must provide relevant information to the student to ensure they understand the
requirements of the assessment task. The student must ensure they are ready for the assessment
task before undertaking it.
Section 1: Information for Students
Make sure you have completed the necessary prior learning before attempting this assessment.
Make sure your trainer/assessor clearly explained the assessment process and tasks to be
completed.
Make sure you understand what evidence is required to be collected and how.
Make sure you know your rights and the Complaints and Appeal process.
Make sure you discuss any special needs or reasonable adjustments to be considered during the
assessment (refer to the Reasonable Adjustments Strategy Matrix - Appendix A and negotiate
these with your trainer/assessor).
Make sure that you have access to a computer and the internet (if you prefer to type the
answers).
Make sure that you have all the required resources needed to complete this assessment task.
The due date of this assessment task is in accordance withyour timetable.
In exceptional (compelling and compassionate) circumstances, an extension to submit an
assessment can be granted by the trainer/assessor. Evidence of the compelling and
compassionate circumstances must be provided together with your request for an extension to
submit your assessment work.
The request for an extension to submit your assessment work must be made before the due date.
Section 2: Reasonable adjustments I confirm that I have reviewed the Reasonable Adjustments guidelines and criteria
as provided
in Appendix A and attached relevant evidence as required and select the correct checkbox.
☐ I do require reasonable adjustment.
Please tick the above ONLY
if you require a reasonable adjustment.
Declaration (Student to complete)
I confirm that the purpose and procedure of this assessment taskhas been clearly explained to
me.
I confirm that I have been consulted about any special needs I might have in relation to the
assessment process.
I confirm that t
he criteria used for this assessment has been discussed with me, as have the
consequences and possible outcomes of this assessment.
I confirm I have accessed and understand the assessment information as provided in the Training
Organisation’s Student Handbook.
I confirm I have been given fair notice of the date, time, venue and/or other arrangements for this
assessment.
I confirm that I am ready for assessment.
Student Name: ___Jasvir Kaur ___________________________________
Student Signature: ___Jasvir Kaur ________________________________
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
Page 2
of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Assessment method-based instructions and guidelines:
Knowledge Test
Assessment type
Written Questions
Instructions provided to the student:
Assessment task description:
This is the first (1) assessment task youmustsuccessfully complete to be deemed
competent in this unit of competency.
The Knowledge Testis comprisedof twenty-seven (27) written questions
You must respond to all questions and submit them to your Trainer/Assessor.
You must answer all questions to the required level, e.g. provide an answer within the
required word limit, to be deemed satisfactory in this task
You will receive your feedback within two (2) weeks, and you will be notified byyour
Trainer/Assessor when your results are available.
Applicable conditions:
All knowledge tests are untimed and are conducted as open book assessment (this means
you can refer to your textbook during the test).
You must read and respond to all questions.
You may handwrite/use a computer to answer the questions.
You must complete the task independently.
No marks or grades are allocated for this assessment task. The outcome of the task will be
Satisfactory or Not Satisfactory.
As you complete this assessment task,you are predominately demonstrating your written
skills and knowledge to your trainer/assessor. Resubmissions and reattempts:
Where a student’s answers are deemed not satisfactory after the first attempt, a
resubmission attempt will be allowed.
The student may speak to their trainer/assessor if they have any difficulty in completing
this task and require reasonable adjustments.
For more information, please refer to the Training Organisation’sStudent Handbook. Location:
This assessment task may be completed in: ☐
a classroom
☐
learning management system (i.e. Moodle),
☐
workplace, ☐
or an independent learning environment.
Your trainer/assessor will provide you withfurther information regarding the location for
completing this assessment task.
Instructions for answering the written questions:
Complete a written assessment consisting of a series of questions.
You will be required to answer all the questions correctly.
Do not start answering questions without understanding what is required. Read the questions
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
carefully and critically analyse them for a few seconds; this will help you to identify what
information is needed in the answer.
Your answers must demonstrate an understanding and application of the relevant concepts
and critical thinking.
Be concise, to the point and write answers within the word-limit given to each question.Do not
provide irrelevant information. Remember, quantity is not quality.
You must write your responses in your own words.
Use non-discriminatory language. The language used should not devalue, demean, or exclude
individuals or groups based on attributes such as gender, disability, culture, race, religion,
sexual preference or age. Gender-inclusive language should be used.
When you quote, paraphrase, summarise or copy information from other sources to write your
answers or research yourwork, always acknowledge the source.
Purpose of the assessment
The purpose of this assessment task is to assess the students’ knowledge essential to develop and
manage quality customer service practices in a range of contexts and industry settings: •
Knowledge to provide customer services according to specific industry’s standard.
•
Knowledge of roles and responsibilities of management, supervisors and operational
personnel.
•
Knowledge of impact that internal and external environment changes can have on customer
services.
•
Knowledge of customer research procedures and methods to assess information about
customer satisfaction.
•
Knowledge of implementing changes in quality services.
•
Knowledge of assessing the appropriateness and effectiveness of customer service practices
in the organisation. •
Knowledge of resolving complaints and disputes and examining business performance •
Knowledge of various feedback mechanisms to obtain important information from internal and
external customers. •
Knowledge of the components of customer protection laws related to customer services.
Task instructions
This is an individual assessment.
To ensure your responses are satisfactory, consult a range of learning resources and other
information such as handouts, textbooks, learner resources etc.
To be assessed as Satisfactory in this assessment task, all questions must be
answeredcorrectly.
Assessment Task 1: Knowledge Test
Provide your response to each question in the box below.
Q1:
Define formal and Informal research techniques to obtain information on
customer needs, expectations and satisfaction levels. Write your answer
in 50-100 words.
Satisfactory
response
Yes ☐
No ☐
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
Page 4
of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Statistically sound insights into the requirements, expectations, and satisfaction of customers
are obtained by formal research approaches, which include structured methodologies like
surveys, questionnaires, and data analysis. On the other hand, informal tactics provide
qualitative, anecdotal information through less formal methods including focus groups,
interviews, and social media monitoring. In order to help businesses better understand their
customers' preferences and meet their needs, these approaches help them create products and
services
that
are
tailored
to
their
needs.
Q2:
Name any six (6) methods to provide opportunities for customers and
staff to give feedback on products and services.
Satisfactory
response
Yes ☐
No ☐
1.
Surveys: Sending out paper or internet questionnaires to collect organised input. 2. Focus Groups: Organising small conversation sessions with clients to investigate
perspectives
in-depth.
3. Customer Interviews: Interviewing customers one-on-one in order to obtain comprehensive
insights.
4. Social media monitoring: keeping tabs on mentions, reviews, and comments on various social
media
sites.
5. Feedback Forms: Utilising online or in-store forms to gather immediate feedback. 6. Internet Reviews: observing and replying to user feedback on sites such as Yelp or Google
Q3:
Mention any three (3) internal and any three (3) external environments
that you should review to make ensure they may not affect the planning
for quality service? Satisfactory
response
Yes ☐
No ☐
Inside Environments: Evaluating the company's values and beliefs that impact the quality of its services is known as organisational culture.
Staff Skills and Training: Examining employee competencies to make sure they meet service requirements. Operational Processes: Analysing internal workflows and protocols to pinpoint areas in need of development. BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
Page 5
of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
External Settings: Market Competition: staying ahead of the competition in the industry by examining their service offerings. Recognising the economic trends that could affect the demand for services. Expectations from Customers: Keep an eye on outside influences that are influencing consumer expectations so that service plans can be adjusted appropriately. 4. Read the below case study/scenario and answer the following questions:
Samantha Rohan is a customer service manager, travelling to Melbourne for a job-visit from Sydney.
She has been hired on behalf of a conglomerate that runs a series of hospitality businesses including
motels, hotels, amusement parks and others. Lately, the company has been experiencing quite a bit
of negative media attention relating to its short term stay holdings. Many of the employees had
worked in the businesses for many years, from when the company was a much smaller player. The
management and senior staff are considered exemplary employees who have a proven track record
in meeting the required targets. The accommodation is included free of charge for Samantha;however in order to obtain a firsthand
account, the board has provided some unique vouchers which allow Samantha to book any facility
she wishes in Melbourne, through one of the online portals. Further, the board has not informed
anyone of the new arrangements Samantha, as they wish to seek an independent opinion on the
situation.
Samantha has selected the Meadow Leaf Motel inn for the first part of her stay and the Sky Deck
Hotel for the remainder. She will be staying for two nights at each establishment. Samantha has
flown down from Melbourne and after an exhausting day, arrived at the Meadow Leaf Motel Inn.
Upon arrival, she discovers an unattended reception facility, with no notification system (such as a
bell and/or buzzer). Finally, a receptionist appears, asking in an abrupt manner what she can do for
her; with no apology or welcoming greeting. Fighting off exhaustion, Samantha explains that she
made an online reservation on wotif for a specially discounted room. Whilst Samantha is explaining
this, another customer arrives. The receptionist curtly responds to Samantha that she will need to
wait for 15 minutes as the computer is experiencing issues, and she cannot currently check the
system. In the meantime, she proceeds to serve the newly arrive customer who has requested the
most expensive room available. The receptionist immediately takes on a fawning attitude, treating
the customer as a distinguished guest and describing the benefits that a pent suite stay attracts. All
of this shocks Samantha, and she gently interrupts, asking if she could possibly now be allocated her
room, as it has been over 15 minutes. The receptionist is quite huffy that Samantha is annoying her
but quickly checks the system before bluntly replying that there is no record of the book and that all
rooms of that type are full. BJSB Pty Ltd. trading as
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CRICOS ID: 02858M, RTO ID: 121966
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Version: February 2023
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Fighting off the exhaustion, Samantha states there must be a mistake and fumbles for her mobile,
explaining that she has an email confirmation. The receptionist tells her firmly that any such
confirmation is irrelevant and there is simply no rooms available, and she will need to seek
alternative accommodation for the night. The receptionist becomes even ruder when Samantha asks
to talk to the manager to discuss the issue. At her limit, Samantha takes a cab to the Sky Deck hotel
and explains the situation to their front desk. The front desk is wonderful, helping her to find a suite,
which although is more expensive than her original book, they have discounted to the same price, in
light of the hardships she has endured. The front desk notifies an attendant who assists Samantha
with her luggage and the hotel takes the liberty of sending up some complimentary food for her, so
that she can relax and get a solid night’s rest. After Samantha awakens in the morning and comes
downstairs, she is greeted by the front desk who have asked if she could spare a few minutes to talk
to the hotel manager. After the kind help, Samantha cannot refuse and agrees to meet the manager.
The manager explains to her that, although not obvious, the hotel and motel belong to the same
organisation and after hearing of the incident last night, is q
She wished to stay for 2 nights, 3 days at Meadow-inn Motel, a 3-star Motel facility. When she first
arrived at the motel, she discovered an unattended reception. She waited patiently for 10 minutes
hoping someone would show up, fighting the exhaustion from a long and hectic day. There were no
methods of notification nearby such as a bell or buzzer. After 15 minutes, the motel receptionist
came and asked how she can help, without any greeting or apologies. Samantha was shocked but she did not express much. Samantha asked for her room booking and
waited patiently. The motel receptionist looked at the booking and said laughingly that their system
has frozen and she is not able to help. Samantha had to wait for another 15 minutes and got a
serious shock when receptionist informed her that she was not able to find her booking. Samantha
was very angry, and she requested to meet her manager. The receptionist bluntly stated that her
manager is busy, and she cannot disturb him for such minor issues. Samantha checked into another
motel and next day wrote a detailed complaint to the board of Meadow-inn Motel. The board of
Meadow-inn Motel took the complaint very seriously and provided opportunities for staff to
participate in the development of customer service practices.
Q4.1
:
What were the major issues identified in the above scenario? Write your
answer in 50-100 words.
Satisfactory
response
Yes ☐
No ☐
The scenario's main problems are an unattended reception, a rude and incompetent receptionist,
improper notification methods, not honouring confirmed reservations, and a dismissive attitude towards client complaints, all of which cause inconvenience and unhappiness.
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
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of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
Page 8
of 64
The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Q4.2
:
Why did the board of the Meadow-inn Motel take the complaint seriously
and provide opportunities for staff to participate in the development of
customer service practices? Write your answer in 40-50 words.
Satisfactory
response
Yes ☐
No ☐
Because the complaint revealed a serious breakdown in customer service and
could damage the motel's reputation, the board of the Meadow-inn Motel took it
seriously. Allowing employees to contribute to the creation of customer service
procedures shows that a company is dedicated to resolving problems and raising
the standard of service as a whole.
Q4.3
:
Explain in your own words why Meadow-inn Motel should develop
policies and procedures for quality service provision. You must consider
the scenario to answer this question. Write your answer in 40-50 words.
Satisfactory
response
Yes ☐
No ☐
Creating standards and procedures for providing great service would help Meadow-inn Motel guarantee consistent and satisfying experiences for its guests. In order to avoid situations like to the one mentioned and increase customer satisfaction and loyalty, this entails putting in place appropriate welcome protocols, staff training on customer service etiquette, and efficient communication systems. Q5:
List any six (6) types of policies and procedures for quality service
provision.
Satisfactory
response
Yes ☐
No ☐
1. Establish customer service standards that require employees to smile
when greeting clients, speak politely, and aggressively offer assistance. 2. Reservation and Booking Procedures: To prevent overbooking, put in
place a system that has all online reservations cross-checked with a central
reservation
database.
3. Resolution of Complaints: Establish a process whereby grievances from
customers are recognised within a day, looked into in detail, and addressed
in
a
subsequent
correspondence.
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
4. Communication Protocols: Give employees instructions on how to
immediately and clearly tell clients of critical information, such service
delays.
5. Training and Development: Provide consistent instruction on subjects
such as empathy, effective communication, and conflict resolution to all
employees
who
interact
with
customers.
6. Quality Assurance: In order to evaluate and enhance overall service
quality, establish a quarterly review procedure that includes mystery
shopper
reviews.
Q6:
Consider the case study/scenario in question 4 and provide any three (3)
examples of how to communicate policies, procedures and expectations
to staff in the workplace.
Satisfactory
response
Yes ☐
No ☐
1. The creation of a thorough staff handbook that outlines expectations,
standards, and processes for customer service is recommended. Ensure
that all staff members understand this guidebook by giving it to them and
during
orientation
sessions.
2. Hold frequent training sessions that concentrate on customer service
techniques, incorporating case studies and real-world problems. Address
any queries or worries raised by staff during these meetings, and serve to
reiterate
policies
and
procedures.
3. Notes and Updates from Within: For any modifications or revisions to
customer service policies, send out internal memoranda or updates via staff
notice boards or email on a regular basis. Employees will be kept up to date
on the most recent standards in the workplace and will be informed as a
result.
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
SITXCCS016 Student Pack
Version: February 2023
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Q7:
Scott Marshal has been to a restaurant for dinner with his family. He
found the food was cold and unhygienically presented to them. The
plates the food was on was also not hot. It was a very cold day, and
Scott felt that there should have been more prepared to manage clients
accordingly. Scott wanted to report the incident to the management, but
there were no policies readily available to him. He queried staff about
the complaints process, but they were also confused about the correct
procedures to be followed.
Please write any three (3) suggestions for policies to be readily available
to customers and staff.
Satisfactory
response
Yes ☐
No ☐
1. Complaints Handling Policy: Make certain that there is a transparent and easily
obtainable policy that describes how clients can file complaints. Give details
about the complaints' investigation, resolution, and anticipated response time.
Provide a printed copy of this policy upon request at the establishment and make
it
easily
accessible
on
the
company
website.
2.The second step is to put in place a policy that outlines the requirements for
food safety and cleanliness. Aspects like food handling, preparation, and
presentation should all be covered. Make sure the employees are informed on
these policies and that patrons can quickly obtain an overview of them, maybe by
means
of
a
prominent
poster
in
the
eatery.
3.Third, create a policy that addresses client comfort in a range of weather
situations. This policy should focus on customer satisfaction. Add actions to
Q8:
List three (3) ways to monitor customer service in the workplace to
ensure standards are met.
Satisfactory
response
Yes ☐
No ☐
1. Use frequent surveys to get direct feedback from clients in order to assess
their level of satisfaction and pinpoint areas in need of improvement. 2. Mystery Shopping Programmes: Utilise persons assuming the role of customers
to anonymously rate the quality of services and compliance with set guidelines.
3. Performance Metrics and KPIs: To measure and monitor service standards in an
BJSB Pty Ltd. trading as
The Imperial College of Australia
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
organised manner, set up key performance indicators (KPIs) such as customer
satisfaction
scores,
resolution
rates,
and
response
times.
Q9:
Mention any four (4) stages when staff training should be initiated to
enhance customer service.
Satisfactory
response
Yes ☐
No ☐
1. Orientation and onboarding: Establish expectations for new hires by
introducing customer service standards at their first orientation.
2. Frequent Training Workshops: Hold continuous training workshops to hone
problem-solving,
communication,
and
customer
service
skills.
3. New Product or Service Launch: Ensure staff members are properly trained to
help
clients
when
new
offers
are
introduced.
4. Performance Reviews: Take advantage of routine performance reviews as a
chance to offer additional training and comments on areas that need
improvement in your customer care.
Q10:
List ten (10) ways to take responsibility for service outcomes, dispute
resolution and to act as a positive role model for the professional
standards expected of service industry personnel.
Satisfactory
response
Yes ☐
No ☐
BJSB Pty Ltd. trading as
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
1. Quick Reaction: Professionally and immediately handle consumer problems. 2.
Express
honest
regret
and
acknowledge
your
errors.
3. Employee Empowerment: Give employees the freedom to handle problems on
their
own.
4. Good Communication: Throughout the resolution process, inform your
customers.
5. Take Advice to Heart: Improve by leveraging client input.
6. Uniform Service Quality: Maintain consistent service quality in accordance with
industry
norms.
7. Staff training: To improve abilities and service delivery, make continuous
training
investments.
8. Good Attitude: Be a positive role model for others by being enthusiastic and
positive.
9. Ethics: Maintain moral behaviour and impartiality when resolving conflicts. 10. Ongoing Enhancement: To guarantee ongoing progress, systematically
examine and enhance service procedures.
BJSB Pty Ltd. trading as
The Imperial College of Australia
CRICOS ID: 02858M, RTO ID: 121966
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Q11:
What steps can be taken to seek feedback from staff and
customers on the effectiveness of customer service practices,
any service problems and any adjustment of policies and
procedures to improve service quality and performance?
Discuss how to assess the effectiveness of customer service practices.
Write your answer in 150-200 words.
Satisfactory
response
Yes ☐
No ☐
To seek feedback on customer service practices, service problems, and policy adjustments, an organization can implement the following steps:
1. Surveys and Questionnaires: Create and disseminate questionnaires to employees and clients in order to obtain organised feedback on their experiences. Ask about problem solving, service quality, and areas that could use improvement. 2. Feedback Forms: Post feedback forms on the firm online or in physical locations to invite workers and consumers to offer ideas, comments, and point out areas that require improvement.
3. Focus Groups: Hold focus groups to learn more about the experiences of employees and customers. This makes qualitative insights possible and offers a more complex knowledge of service-related problems. 4. Regular Staff Meetings: Arrange frequent staff meetings to go over customer service procedures and get feedback. Promote open communication and cultivate an environment where employees are at ease offering their opinions. 5. Social Media Observation: Maintain an
Organisations can use the following methods to evaluate the efficacy of their customer service procedures:]
1. Customer Satisfaction Surveys: Examine the findings of customer satisfaction surveys to determine general levels of satisfaction and pinpoint particular areas that require improvement.
2. Service Metrics: To assess the efficacy of service procedures, track key performance indicators
(KPIs) such customer retention rates, resolution rates, and response times. 3. Time Taken to Resolve Complaints: Evaluate how long it takes to address consumer complaints. Quick resolutions are a sign of good customer service procedures. 4. Repeat Business and Referrals: Keep tabs on client loyalty and recommendations as measures of contentment. A high percentage denotes satisfying client experiences. 5. Employee Feedback: Find out what the workforce thinks about the efficiency of the policies and
training pertaining to customer service. Improved service outcomes are frequently a result of contented and motivated staff.
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Q12:
Name any six (6) principles of quality customer service.
Satisfactory
response
Yes ☐
No ☐
1.Customer Focus: Give the wants and needs of your customers first priority. 2.
Clear,
open,
and
efficient
communication
should
be
ensured.
3. Empathy: Pay attention to the emotions and worries of your clients. 4.
Timeliness:
Deliver
assistance
in
a
timely
manner.
5. Consistency: Make sure that every interaction has the same level of service. 6. Issue Resolution: Take initiative to resolve problems and find just and efficient
answers to client complaints.
Q13:
What are the professional service standards, attitudes and attributes
expected for service industry employees to work with customers? Write
your answer in 100-150 words.
Satisfactory
response
Yes ☐
No ☐
Employees in the service business are required to maintain professional service
standards through courteous behaviour, outstanding communication abilities,
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and a customer-focused mindset. They must to exhibit empathy, comprehend the
wants of their clients, and keep a cheerful attitude. Effective problem-solving,
flexibility, and patience are essential traits for handling client concerns. A
pleasant customer experience is influenced by service delivery that is consistent
and reliable. Gaining the trust of clients requires professionalism, morality, and a
dedication to ongoing development. In general, workers in the service sector are
expected to have a customer-focused attitude, guarantee client happiness, and
cultivate enduring connections with them.
Q14:
When planning for quality customer service, why should new
technologies or equipment be introduced into the hospitality industry?
Write your answer in 50-100 words.
Satisfactory
response
Yes ☐
No ☐
In the hotel sector, implementing new technology or equipment is essential for organising high-
quality customer service since it boosts productivity, streamlines procedures, and enhances the
entire guest experience. Reservation systems, contactless check-ins, and mobile payment
choices are examples of technologies that improve convenience and streamline operations by
cutting down on wait times. Modern facilities like smart room features or automated service
robots can raise the standard of care while demonstrating a facility's dedication to modernity and
innovation. Adopting new technology not only satisfies changing consumer demands but also
promotes the hotel industry as progressive and sensitive to modern demands.
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Q15:
When managing organisational restructures and management change,
what internal and external environmental changes need to be
considered for effective planning and minimal impact on customer
service? Write your answer in 50-70 words.
Satisfactory
response
Yes ☐
No ☐
Changes in staff positions, duties, and lines of communication need to be taken into account internally. It is important to evaluate external elements such as customer expectations, market trends, and competition. Minimising the impact of organisational changes on customer service requires maintaining customer-centric processes, retraining people, and ensuring smooth communication. Q16:
List eight (8) internal and external changes that need to be considered
in recruitment practices to maintain quality customer service. Write
your answer in 100-150 words.
Satisfactory
response
Yes ☐
No ☐
Internal Modifications: Personnel Levels: Determine whether more or fewer employees are required to meet
service demands.
Organisational Structure: Take into account how departmental or hierarchical changes
may impact hiring requirements.
Employee Skills: Consider the ever-changing skill set needed to provide exceptional
customer service and adjust your hiring.
Training Plans: Modify hiring tactics to correspond with continuous staff development
training plans.
External Modifications:
Market Trends: Recognise how client preferences and expectations are changing in order
to adjust hiring procedures.
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Tel 61 3 9417 4777
Web
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Email
info@imperial.edu.au
Analyse your competitors' strategies to draw in and keep the best employees in the
business.
Technological Advancements: Utilise technologies for recruitment to draw in applicants
who possess the requisite tech skills.
Economic Conditions: Take into account the economic variables that affect labour markets
and modify your recruitment tactics as necessary.
Q17:
Name any six (6) internal and external environmental trends in
customer service preferences that can have an effect on planning
quality service. Write your answer in 50-100 words.
Satisfactory
response
Yes ☐
No ☐
Trends inside the Organisation: alterations in the work environment could impact workers'
perspectives regarding customer service.
Staff Training: Constantly changing customer service standards are covered in training
programmes for staff members.
Engagement of Employees: Customer interactions and service quality can be positively
impacted by concentrated efforts on staff happiness.
Technological advancements and their integration impact consumer desires for digital and
convenient services. These are examples of external trends.
Social media Influence: Reactions and exchanges on social media sites influence
consumers' expectations for customer care.
Globalisation: As organisations grow internationally, a variety of client needs arise.
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Email
info@imperial.edu.au
Q18:
What are the main effects of change in s competitive environment and
economic climate on planning for quality customer service? Write your
answer in 100-150 words.
Satisfactory
response
Yes ☐
No ☐
Planning for high-quality customer service is critically impacted by shifts in the competitive landscape and macroeconomic environment. Businesses operate in a dynamic competitive environment where they must adjust to new trends, changes in technology, and changing expectations from their customers. In order to stand out from the competition and keep consumers, improving service quality is frequently the focus. Consumer buying patterns are impacted by economic swings, which calls for flexibility in service offerings and pricing policies. Businesses may need to maximise operational efficiency during recessions without sacrificing service standards. On the other hand, during wealthy times, funding creative customer service projects becomes possible. In the end, planning with agility is essential because it enables companies to anticipate, adapt to, and take advantage of shifts in the market and in the competitive landscape while continuously providing top-notch customer service.
Q19:
Identify and explain five (5) roles and responsibilities of management,
supervisors and operational personnel in providing quality service?
Write your answer in 150-200 words.
Satisfactory
response
Yes ☐
No ☐
1. Strategic Planning (Management): In strategic planning, management is essential in establishing the overarching goals and vision for high-quality services. They develop organisational guidelines, distribute funds, and establish the tone for customer-focused operations.
2. Supervisors are in charge of training and oversight. They must convert management's BJSB Pty Ltd. trading as
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Email
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vision into concrete actions. They carry out training programmes, making certain that operational staff members have the abilities and know-how required to deliver high-quality service. In addition to supervising daily operations, supervisors offer direction and assistance.
3. Operational Staff-Customer Interaction: Operational staff members interact directly with customers. Inquiries, problems, and making sure customers have a good experience are all part of their duties. To address client needs, they must possess a thorough understanding of
organisational policies, product knowledge, and good communication.
4. Continuous Improvement (Management and Supervisors): Promoting a culture of continuous improvement is a responsibility shared by management and supervisors. To improve service quality, they conduct performance metrics analysis, solicit feedback, and make necessary adjustments. This entails conducting routine evaluations, determining problem areas, and putting remedial action plans into action. 5. Problem Resolution (Supervisors and Operational Staff): It is the responsibility of supervisors and operational staff to efficiently and quickly resolve client concerns. In order to ensure client happiness and loyalty, they must have the authority to address issues and the ability to solve problems. For problem resolution to be successful, there must be clear communication and an emphasis on sustainable solutions.
Q20:
In the table below, briefly explain how each of these formal and informal
methods of customer research can be used in 25-50 words for each.
Satisfactory
response
Yes ☐
No ☐
Method
Explanation of use
Analysis of competitive environment and industry service trends
This method helps understand market dynamics,
competitor strategies, and emerging trends, providing
context for improving customer service and meeting
evolving needs.
Customer service surveys
Surveys gather structured feedback directly from
customers, allowing businesses to assess satisfaction
levels, identify areas for improvement, and track
changes over time.
Customer focus groups
Focus groups facilitate in-depth discussions with a
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small group of customers, uncovering insights,
preferences, and pain points that may not emerge in
other research methods.
Qualitative or quantitative research
Both qualitative (e.g., interviews) and quantitative
(e.g., statistical analysis) methods offer deep insights
into customer needs, preferences, and satisfaction
levels for informed decision-making.
Seeking feedback from service delivery colleagues
Internal feedback from frontline staff provides valuable
insights into customer experiences, operational
challenges, and areas for improvement from those
directly interacting with customers.
Questioning customers
Directly engaging with customers through informal
conversations or structured interviews allows for real-
time
feedback,
clarifications,
and
deeper
understanding of their needs and expectations.
Q21:
Explain why each of the below is important in implementing quality
service provisions in 50-100 words for each.
a)
Developing, implementing and monitoring customer services policies
and procedures
b)
Involving staff in the development of customer service practices
c)
Evaluating staff and customer feedback
Satisfactory
response
Yes ☐
No ☐
a) Developing, implementing, and monitoring customer service policies and procedures is
crucial as it sets the framework for consistent service delivery. Clear policies guide staff on
how to handle various situations, ensuring uniformity and efficiency. Implementing and
monitoring these policies guarantee adherence and allow for adjustments based on evolving
customer needs, thereby fostering trust and satisfaction.
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b) Involving staff in the development of customer service practices fosters a sense of
ownership and commitment. Employees on the front lines often have valuable insights into
customer preferences and pain points. Their involvement not only leads to more effective
strategies but also boosts morale and teamwork, enhancing overall service quality and
customer satisfaction.
c) Evaluating staff and customer feedback is essential for continuous improvement. Staff
feedback provides insights into training needs, process improvements, and employee
engagement, fostering a culture of learning and development. Customer feedback, on the
other hand, highlights areas of strength and weakness in service delivery, enabling
organizations to make necessary adjustments and maintain high levels of satisfaction and
loyalty.
Q22:
Discuss four (4) methods, listed, in the table below, of assessing the
effectiveness of customer service practices. Write your answer in 150-
200 words.
Satisfactory
response
Yes ☐
No ☐
Method
Explanation of the effectiveness of use
Examining overall business performance
Monitoring the ongoing effectiveness
of:
o
Staff in meeting customer service standards
o
Policies and procedures in explaining practices
Assessing overall business performance, including
financial indicators, can indicate the impact of customer
service practices on organizational success. A positive
correlation reflects effective customer service strategies
and practices.
Staff in Meeting Customer Service Standards: Regularly
assessing staff performance against customer service
standards ensures consistent service quality, identifies
training needs, and reinforces a customer-focused culture
within the team.
Policies and Procedures in Explaining Practices:
Continuously monitoring how well policies and
procedures are understood and followed helps identify
areas for clarification or improvement, ensuring that staff
consistently apply established service practices.
.
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Email
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Reviewing numbers and nature of:
Complaints
Disputes
Responses of customers
Complaints: Analyzing complaint data provides insights
into specific areas of dissatisfaction, allowing businesses
to address root causes, implement corrective measures,
and enhance service quality to prevent recurring issues.
Disputes: Reviewing dispute patterns helps identify
potential shortcomings in service delivery. Resolving
disputes efficiently is crucial for customer satisfaction,
and analyzing their nature guides improvements in
conflict resolution procedures.
Responses of Customers: Monitoring customer
responses, especially their engagement and sentiment,
provides a real-time gauge of service satisfaction.
Proactive measures can then be taken to address
concerns promptly and maintain a positive customer
experience
Reviewing customer satisfaction survey statistics
Analyzing survey results offers quantitative insights into
customer satisfaction levels. Understanding specific
strengths and weaknesses allows businesses to tailor
strategies for continuous improvement, ensuring
sustained high-quality customer service.
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Tel 61 3 9417 4777
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Email
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Q23:
List seven (7) methods of obtaining feedback from customers.
Satisfactory
response
Yes ☐
No ☐
1.Employ organised questionnaires to obtain comprehensive information about consumer experiences through customer surveys. 2. Feedback Forms: Use forms to get feedback from customers by posting them online or at physical locations.
3. Focus Groups: Hold discussions in-depth about customers' opinions and feedback in groups. 4. Internet Reviews: Track and examine comments on review websites. Social media listening involves monitoring and examining remarks and mentions on various social media platforms. 6. Customer conversations: For in-depth qualitative insights, do individual conversations with customers. 7. Mystery Shopping: Use assessors in disguise to gather anonymous feedback on the calibre of services. Q24:
List any six (6) modern approaches/trends in customer service and how
would you communicate them to the staff involved in service delivery.
Give any four (4) ways to communicate with staff.
Satisfactory
response
Yes ☐
No ☐
Current Methods and Patterns in Customer Service:
1. Personalisation: Adapt offerings to each client's unique tastes. 2. Omnichannel Support: Deliver smooth assistance through many channels. 3. Chatbots and AI: Use automated technologies to facilitate speedy and effective communications with customers. 4. Self-Service Options: Give clients the freedom to take care of problems on their own. 5. Social Media Engagement: Make use of social media channels to communicate with customers. BJSB Pty Ltd. trading as
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6. Proactive Customer Service: Recognise and attend to client demands in advance of their occurrence. Staff Communication:
1. Training seminars: Hold seminars to inform employees about novel strategies while highlighting their advantages. 2. Internal Memos/Emails: Provide guidelines and details in internal communications to share information on trends. 3. Team Meetings: Set up frequent team get-togethers for candid dialogue and Q&A sessions. 4. Digital Learning Platforms: Make use of online resources to conduct interactive training sessions, making sure
Q25:
List two (2) Industry schemes, two (2) accreditation schemes and two
(2) codes of conduct aimed at improving customer service..
Satisfactory
response
Yes ☐
No ☐
Sectoral Plans: 1. Customer Service Excellence (CSE) Programme: This programme pays tribute to companies who provide exceptional customer service and provides recommendations for enhancement.
2. Better Business Bureau (BBB): A BBB accredited business has a demonstrated commitment to moral business conduct, which includes upholding high standards for customer service. Schemes for Accreditation: First, the ISO 9001:2015 Quality Management System Organisations that meet strict quality management standards with a focus on customer satisfaction are certified by this international standard. 2. Institute of Customer Service (ICS) Accreditation: An organization's dedication to superior customer service is demonstrated by ICS accreditation, which sets a standard for other organisations. Codes of Conduct:
1.
International Customer Service Institute (ICSI) Code of Ethics: This code outlines ethical standards for
customer service professionals globally.
2.
Australian Customer Service Association (ACSA) Code of Conduct: In Australia, ACSA provides a code of
conduct for customer service practitioners, promoting professionalism and excellence.
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Email
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Q26:
Briefly explain how the following areas having organisational policies
and procedures can assist in ensuring quality customer service in 200-
250 words:
1)
Acknowledging and greeting customers
2)
Complaint and dispute management
3)
Authority for different level personnel to resolve complaints,
disputes, service issues and customer compensation
4)
Loyalty programs
5)
Presentation standards for customer environment and customer
service personnel
6)
Pricing and service guarantees
7)
Product quality
8)
Refunds and cancellation fees
9)
Response times
10)Staff training for:
•
Customer Service
•
Technical Skills
Satisfactory
response
Yes ☐
No ☐
1. Greeting and Acknowledging Customers: Interactions with customers start off well when
policies are in place regarding these aspects. From the moment a customer interacts with the
business, it guarantees uniformity in the manner, cultivating a friendly environment and
showcasing
a
dedication
to
their
pleasure.
2. Handling complaints and disputes: Clearly established procedures offer a methodical
framework for resolving conflicts. This not only keeps customers confident in the company's
dedication to problem-solving, but it also aids in locating the source of the problem, putting
preventative
measures
in
place,
and
addressing
concerns
quickly.
The process of resolving complaints, conflicts, and service concerns is streamlined when the
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authority levels of staff members are clearly defined. By empowering staff to handle problems
quickly and effectively, they reduce delays and show that they are attentive .
3. Authority for Various Level Employees: Defining staff members' degrees of authority when
handling complaints, conflicts, and service concerns helps to expedite the settlement process.
This gives staff members the authority to handle problems quickly, cutting down on delays and
displaying
sensitivity
to
client
concerns.
4. Loyalty Programmes: The rules guiding these initiatives guarantee openness and uniformity in
the perks and prizes offered. By outlining the terms and conditions of participation, earning, and
redeeming rewards in explicit terms, this fosters consumer loyalty and creates trust.
5. Presentation Standards: Having uniform and businesslike appearances is ensured by setting
presentation standards for the customer area and service staff. This improves the customer
experience overall, strengthens the brand's image, and makes a good first impression. 6. Pricing and Service warranties: Policies pertaining to pricing and warranties for services give
clients confidence.
7. Product Quality: Stability and consistency are guaranteed by enforcing stringent regulations on
product quality. This strengthens the organization's commitment to providing value by allowing
customers to expect the same level of quality with every purchase, which increases consumer
trust
and
happiness.
8. Cancellation and refund policies: Customers and employees should be aware of the clear
policies on cancellation and refund policies. Because of this openness, there are fewer
misconceptions, such situations are handled fairly and consistently, and trust is upheld even
under
trying
conditions.
9. Response Times: In order to control consumer expectations, response time regulations must
be established. Ongoing customer satisfaction and a favourable impression of the company are
enhanced by prompt responses, which show attention to detail and a dedication to meeting
needs.
10. Staff training policies guarantee that workers has the necessary knowledge and skills to
satisfy customers by providing them with technical and customer service training. This training
investment helps to create a trained team that can provide excellent customer service,
successfully resolve problems, and continuously improve relationships with customers.
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Q27:
Discuss the objectives, components and comprehensive details of
consumer protection laws in relation to customer service and the
businesses responsibilities, in particular:
•
Nominating and charging cancellation fees
•
Providing information on potential price increases
•
Providing refunds
•
Supplying products as described or substituting suitable
products when unable
•
Formats for and content of policies and procedures.
Write your answer in 250-300 words.
Satisfactory
response
Yes ☐
No ☐
The purpose of consumer protection legislation is to defend the rights and interests of customers
by guaranteeing honest and open company dealings. These laws cover different facets of the
customer-business interaction and have distinct goals and components in the context of
customer
service.
Choosing
and
Assessing
the
Cancellation
Fees:
Goals: The goal of consumer protection laws is to stop unethical cancellation fee activities.
Companies must make sure that these fees are fair and commensurate with the real expenses
spent, as well as that they are clearly communicated to customers. Fairness and transparency are
crucial.
Components: Businesses are required by law to declare cancellation policies in a clear and
noticeable way. Additionally, they mandate that companies support their pricing with evidence of
real expenses incurred or losses sustained as a result of the cancellation.
Providing Details Regarding Future Price Increases:
Giving
Notice
of
Possible
Price
Increases:
aims: Consumer protection regulations require firms to give advance notice of any future price
increases in order to protect customers against unanticipated price hikes. Customers are then
able
to
budget
appropriately
and
make
well-informed
judgements.
Elements: The amount of time that firms have to inform clients of upcoming pricing adjustments
is stipulated by law. Furthermore, they can mandate that companies offer concise justifications
for
the
pricing
changes.
Giving
Back
Refunds:
Goals: Businesses must provide refunds for defective or misleading goods and services in
accordance with consumer protection legislation. This guarantees that buyers will be fairly
compensated
for
their
purchases.
Elements: According to the laws, there are specific circumstances in which refunds are required,
including damaged goods, contract violations, and deceptive advertising. They might also set the
schedule for handling refunds.
Providing
the
Items
as
Described
or
Changing
the
Appropriate
Items:
Goals: Companies have to deliver goods that match the requirements mentioned in sales
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
brochures or contracts. Consumer protection regulations require that, in the event that a
replacement
is
required,
it
must
be
of
a
similar
or
higher
calibre.
Components: Businesses are required by law to give accurate product descriptions and to notify
customers of any possible substitutes. If substitutes are used, companies have to make sure they
meet
the
functional
and
quality
requirements
of
customers.
Policies
and
Procedures'
Formats
and
Content:
Goals: Transparency in business processes is emphasised by consumer protection regulations. It
is imperative that policies and procedures be explicit, easily accessed, and understandable by
clients
to
avoid
any
uncertainty
or
misinterpretation.
Laws may include provisions governing the language to be used, the visibility of
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Pre-Assessment Checklist: Task 2 - Skills Test The purpose of this checklist
The pre-assessment checklist helps students determine if they are ready for assessment. The
trainer/assessor must review the checklist with the student before the student attempts the
assessment task. If any items of the checklist are incomplete or not clear to the student, the
trainer/assessor must provide relevant information to the student to ensure they understand the
requirements of the assessment task. The student must ensure they are ready for the assessment
task before undertaking it.
Section 1: Information for Students
Make sure you have completed the necessary prior learning before attempting this assessment.
Make sure your trainer/assessor clearly explained the assessment process and tasks to be
completed.
Make sure you understand what evidence is required to be collected and how.
Make sure you know your rights and the Complaints and Appeal process.
Make sure you discuss any special needs or reasonable adjustments to be considered during the
assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your
trainer/assessor).
Make sure that you have access to a computer and the internet (if you prefer to type the
answers).
Make sure that you have all the required resources needed to complete this Assessment Task
(AT).
The due date of this assessment task is in accordance with your timetable.
In exceptional (compelling and compassionate) circumstances, an extension to submit an
assessment can be granted by the trainer/assessor. Evidence of the compelling and
compassionate circumstances must be provided together with your request for an extension to
submit your assessment work.
The request for an extension to submit your assessment work must be made before the due
date.
Section 2: Reasonable adjustments I confirm that I have reviewed the Reasonable Adjustments guidelines and criteria
as provided in Appendix A and attached relevant evidence as required and select the correct checkbox.
☐ I do require reasonable adjustment.
Please tick the above ONLY
if you require a reasonable adjustment.
Declaration (Student to complete)
I confirm that the purpose and procedures of this assessment task has been clearly explained to
me.
I confirm that I have been consulted about any special needs I might have in relation to the
assessment process.
I confirm that t
he criteria used for this assessment has been discussed with me, as have the
consequences and possible outcomes of this assessment.
I confirm I have accessed and understand the assessment information as provided in the
Training Organisation’s Student Handbook.
I confirm I have been given fair notice of the date, time, venue and/or other arrangements for
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this assessment.
I confirm that I am ready for assessment.
Student Name: ______
Jasvir Kaur
________________________________
Student Signature: _____
Jasvir Kaur
______________________________
Assessment method-based instructions and guidelines:
Skills Test
Assessment type
Skills Test - Prepare a Quality Customer Service policy and procedure Plan
Instructions provided to the student:
Assessment task description:
This is the second (2) assessment task you must successfully complete to be deemed
competent in this unit of competency.
This assessment task is a Skills Test.
You are required to draft a quality customer service plan in this assessment task.
The student must submit the following documents to the assessor/trainer as evidence of
their skill knowledge.
Completed template for the survey.
Completed template of the survey results sheet.
Completed template of a customer service plan.
You will receive your feedback within two (2) weeks,and you will be notified by your
trainer/assessor when your results are available.
You must attempt all activities of the project for your trainer/assessor to assess your
competence in this assessment task.
Applicable conditions:
This skill test is untimed and is conducted as an open book assessment (this means you are
able to refer to your textbook or other learner materials during the test).
You will be assessed independently on this assessment task.
No marks or grades are allocated for this assessment task. The outcome of the task will be
Satisfactory or Not Satisfactory.
As you complete this assessment task, you are predominately demonstrating your skills,
techniques and knowledge to your trainer/assessor.
Your trainer/assessor may ask you relevant questions during this assessment task
Resubmissions and reattempts: BJSB Pty Ltd. trading as
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The Imperial College of Australia
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85 123 406 039
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Where a student’s answers are deemed not satisfactory after the first attempt, a
resubmission attempt will be allowed.
The student may speak to their trainer/assessor if they have any difficulty in completing
this task and require reasonable adjustments.
For more information, please refer to the Training Organisation’s Student Handbook. Location:
This assessment task may be completed in: ☐
a classroom
☐
learning management system (i.e. Moodle),
☐
workplace, ☐
or an independent learning environment.
Your Trainer/Assessor will provide you with further information regarding the location for
completing this assessment task. Purpose of the assessment
This assessment task is designed to evaluate your following skills and abilities:
Skill to obtain information on needs, expectations and satisfaction levels of customers using
both formal and informal research along with feedbacks, surveys and analysis on changes
in internal and external environments.
Skill to develop and produce comprehensive yet easily accessible policies and procedures
required for quality service provision.
Skills to research and develop customer service code of conduct in different areas of the
business.
Skills to analyse and review the new policies whether these are working as per the
standards or not.
Skills to communicate with customer and staff in developing policies and procedures.
Skills to design the questionnaire in order to know the customer preference.
Skills to analysethe external and internal environment of the business and identify any
contingency that business may face in future.
Skills to assess the productivity and effectiveness of the new policies.
Skills to discuss customer service expectations and standard to the employees.
Task instructions
This is an individual assessment.
To ensure your responses are satisfactory,you should consult a range of learning resources
and other information such as handouts, textbooks, learner resources etc.
You are required to draft a Quality Customer Service plan.
Your writing must be concise, to the point, not provide irrelevant information and according
to the word limit given.
You must write your responses in your own words.
You will be required to complete all parts of this assessment task.
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The Imperial College of Australia
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Assessment Task 2 - Skills Test
Skills Test:
Scenario: You are working as a Customer Serv
at the Flicker Hotel. You have been working here for the last year
and management is quite impressed with your work. For the last three months, there has been an increase of customers complaints due to some issues with
customer service. Management has asked you to identify the issues and make changes in the policies
and procedures for the hotel to increase the quality of customer service experience for customers. You
have to perform the following two (2) activities in which you have to identify the gaps in the old policies
and procedures in order to develop the new policies and procedures for quality customer service in the
hotel. Activity 1: UST 1:
You need to obtain information on customer needs, expectation and satisfaction levels by using formal
and informal customer interviews and surveys. You can refer to Appendix C to find the information, or
you can obtain the information from other sources. Develop the template provided by the survey and
write some questions based on the experience of customers and staff members regarding customer
service practices and products in the hotel. You need to print out five (5) copies of survey template after writing the questions about customer
service practices and give these survey copies to any three (3) customers and two (2) to staff members.
Your colleagues will act as customers, and your trainer/assessor will act as your staff members. If there
are insufficient numbers of students, then your trainer will fill in these surveys by assuming different
customers and staff members based on the questionnaires that you have written. They will give their feedback according to the questionnaires on survey paper. Your trainer/assessor will
be acting as the manager of Flicker Hotel to whom you need to communicate about the customers’
feedback on products and customer services. BJSB Pty Ltd. trading as
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Template for Survey:
Date: Age:
Gender: M / F / U
Please rate your level of agreement to every question on a scale of 1 to 4 (1 being Disagree, 2 being
Somewhat disagreed, 3 Somewhat agreeing, and 4 being Totally agreed)
No
Questions
Rating
Comment 1
How satisfied are you with the cleanliness of your room?
3
Efficient,
but
room
for
improvement
2
Were the hotel staff courteous and helpful during your stay?
4
Very welcoming
and friendly
3
Did you find the amenities provided in your room
satisfactory?
2
Slightly
rude
and inattentive
4
How would you rate the quality of the meals served at our
restaurant?
1
Complaints
were
not
addressed in a
timely manner
5
Were you promptly attended to when you approached the
front desk for assistance?
2
Delayed and not
in line with
policy
6
Did you experience any issues during your stay? If yes,
please specify.
1
Policy
adherence was
lacking
7
How likely are you to recommend our hotel to friends or
family?
3
Generally good,
but with notable
exceptions
8
Were you satisfied with the overall value for money during
your stay?
2
Communication
could
be
improved
9
How comfortable were the beds in your room?
3
Mostly
professional,
but
some
instances
of
unprofessional
behavior
10
How would you rate the overall ambiance of the hotel?
2
Unlikely
to
recommend due
to
issues
encountered
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The Imperial College of Australia
A.B.N.
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Template to store survey result in excel sheet
Rating
No
Date
Age
Gende
r
No 1
No 2
No 3
No 4
Comments 1
7/2/2024
25
M
3
4
2
3
Friendly staff
2
8/2/2024
35
F
2
2
1
2
Slow service at reception
3
9/2/2024
9
F
4
3
4
3
Excellent overall
4
10/2/2024
46
M
1
1
2
1
Rude waiter
5
14/2/2024
38
M
2
3
3
2
Policy confusion
6
15/2/2024
28
F
3
4
3
3
Communication
lacking
7
17/2/2024
24
M
4
3
4
3
Satisfactory service
8
18/2/2024
31
M
2
3
2
2
Professionalism
concerns
9
19/2/2024
28
M
3
4
3
3
Mixed experience
10
20/2/2024
30
F
2
2
2
2
Adequate but room
for improvement
As you get feedback from customers and staff and information regarding the issues in the previous
policies and procedures of customer service practices, you need to calculate the average of ratings
given by your customers and staff on feedback surveys by analysing them using appropriate software. You have found three major complaints from customers where customers have given a very low
ranking. BJSB Pty Ltd. trading as
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Comments / Feedback:
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The Imperial College of Australia
A.B.N.
85 123 406 039
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
These complaints are as followings: Note
: Words are not grammatically corrected to represent actual customer jargons and practicality:
Complaint 1.
I entered the hotel and went to the reception. Nobody was there; I stood for almost 20
minutes. One guy came and asked about any help. He didn’t even greet me well. It was the worst
experience of my life. Complaint 2.
I ordered roasted chicken with red wine. The waiter served me the dishes in a rude
manner. I complained about that behaviour to the manager of the hotel, but he ignored my complaint
and told me that he would ask waiter later on as he is not having enough time for taking complaints at
the moment. Complaint 3.
I booked a meeting at this hotel for the staff. It was on Friday, and unfortunately, we had
to cancel our booking. According to hotel policy and procedure, they must give us a refund of 80%
booking fee, but instead of giving 80% they gave me only 20% of the money back. The management
said policy had been changed one day prior to your booking, but I have the document which states
about the policy of refund for 80%. Even it took around two months to refund the money. You have to analyse these complaints and speak to the management regarding these complaints and
also read the previous policies and procedures of this hotel to develop better customer service
practices. UST 2:
You have to identify Flicker hotel’s internal and external environmental aspects in order to assess their
effect and impact on planning and implementing quality customer service in the workplace. Assess
internal strengths and weaknesses, as well as its external opportunities and threats to obtain
information on customer needs, expectation and satisfaction level. A SWOT analysis focuses on four elements allowing companies to identify the forces influencing a
strategy, action or initiative. Knowing these positive and negative elements can help companies more
effectively communicate what parts of a plan need to be recognized. Identify two (2) Strengths, Weaknesses, Opportunities and Threats and list out at least one strategy to
use the combination so that resulting strategy can improve quality service. Based on the above strategies in each quadrant, list out changes required in the current status of this
hotel. These finding will be a part of the proposal in change management that you need to integrate
into planning for quality service. Strengths (internal and external)
a.
a)
Brand Reputation:
Flicker Hotel has a
strong brand reputation in the market,
known for its quality services and
amenities.
Strategy:
Leverage the positive brand image to
attract and retain customers through targeted
marketing campaigns emphasizing the hotel's
strengths.
Opportunities (internal and external)
a.
a)
Market Expansion:
With growing tourism and
business opportunities, there's potential to expand the
hotel's market reach.
Strategy:
Develop partnerships with travel agencies and local
businesses to promote the hotel, tapping into new customer
segments.
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
b)
b
.
Strategic Location:
The hotel is
strategically located near key attractions
and business centers, enhancing its
appeal to a diverse customer base.
Strategy:
Capitalize on the strategic location by
offering packages and services tailored to both
business and leisure travelers.
b.
a)
Technological Advancements:
Embrace emerging
technologies to enhance customer experience, such as
online booking platforms and smart room features.
Strategy:
Invest in a user-friendly mobile app for seamless
bookings, personalized services, and quick issue resolution.
Weaknesses (internal and external)
a.
Staff Training:
Inconsistent staff
training programs may lead to
variations in service quality.
Strategy:
Implement regular training sessions to
enhance staff skills and ensure a consistent and
high-quality service experience.
b.
b. Outdated Infrastructure:
Aging facilities may impact the
overall guest experience.
Strategy:
Develop a phased renovation plan to
upgrade facilities, focusing on areas that directly
impact customer satisfaction.
Threats (internal and external)
a.
Intense
Competition:
Increasing
competition from new hotels and
alternative accommodation options.
Strategy:
Differentiate Flicker Hotel by emphasizing unique
offerings, such as themed events, exclusive partnerships, or
loyalty programs.
b
. Economic Downturn:
Economic
uncertainties may impact travel budgets
and reduce customer spending.
Strategy:
Implement flexible pricing strategies, loyalty
programs, and promotional packages to attract and retain
customers during economic challenges
.
BJSB Pty Ltd. trading as
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CRICOS ID: 02858M, RTO ID: 121966
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The Imperial College of Australia
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85 123 406 039
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Modifications
1. Improved Staff Training: To solve flaws and guarantee a continuously high degree of service, bolster internal
training
initiatives.
2. Technology Integration: To improve communication, expedite the booking process, and offer contemporary
amenities,
invest
in
technology
updates.
3. Infrastructure Renovation: To increase overall guest satisfaction, create a staged plan for updating out-of-date
amenities.
4. Strategic Marketing: Create and carry out focused marketing initiatives to make the most of advantages and seize
market
opportunities.
5. Service Diversification: To reach a wider clientele and counter potential risks from economic downturns, provide
new services or packages. BJSB Pty Ltd. trading as
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Activity 2:
As you have analysed the old policies and procedures and the complaints from customers you need to
develop new policies and procedures for three areas of quality customer service in order to meet
industry standards and quality service provision. Develop these policies and procedures which are
readily available to customer and staff. To develop these policies and procedures, you need to
encourage and provide opportunities for your colleagues to participate in the process of developing
customer service practices. For this, conduct a meeting with staff and explain the complaints mentioned
above. Ask them for their suggestion, and to encourage them, you have put a $100 reward for the most
appropriate suggestion that would lead to daily discipline. These areas will be:
•
Complaint and dispute management
•
Refunds and cancellation fees
•
Acknowledging and greeting customers
Complaint and Dispute Management Policy and Procedure:
Objective:
To address customer complaints and disputes promptly and effectively, ensuring customer satisfaction
and retention.
Procedure:
Complaint Submission:
Customers can submit complaints in person, through the hotel website, or via a dedicated hotline.
Staff must record details, including the nature of the complaint, customer information, and the date.
Immediate Acknowledgment:
Upon receiving a complaint, staff must acknowledge it immediately, expressing empathy and understanding.
Provide customers with a reference number for tracking purposes.
Investigation and Resolution:
Designate a dedicated team to investigate and resolve complaints promptly.
Communicate with the customer throughout the process, updating them on the status and expected
resolution time.
Escalation Process:
If the guest is not satisfied, the issue is escalated to the guest relations manager, who personally
addresses the matter and ensures a satisfactory resolution.
Documentation:
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Maintain a comprehensive record of each complaint, detailing the investigation process, actions taken, and
the final resolution.
Use the feedback to identify areas for improvement.
Refunds and Cancellation Fees Policy and Procedure:
Objective:
To provide transparent and fair policies for refunds and cancellation fees, ensuring customer trust and
loyalty.
Procedure:
Refund Eligibility:
A guest requests a refund due to a medical emergency. The hotel, adhering to the policy,
processes a full refund upon receiving valid documentation within the stipulated time frame.
Cancellation Fees:
A guest cancels a reservation with a notice period shorter than the specified requirement, and the
system automatically calculates and communicates the applicable cancellation fee.
Refund Process:
The finance team processes the refund within 48 hours, and the guest receives an email
confirmation with details of the refund transaction.
Communication:
The hotel's website prominently displays refund and cancellation policies, and booking confirmation
emails include clear information on applicable fees.
Acknowledging and Greeting Customers Policy and Procedure:
Staff Training:
During training, staff members participate in role-playing exercises to practice warm greetings and
acknowledge different scenarios.
Designated Greeting Points:
Staff stationed at the hotel entrance warmly welcome guests, offering assistance and
guidance.
Personalized Greetings:
A front desk staff member recognizes a returning guest, addressing them by name and
expressing gratitude for their loyalty.
Greeting Script:
The front desk provides a scripted greeting that includes a warm welcome, inquiry about the
purpose of the visit, and offers of assistance
Feedback Mechanism:
Guests are encouraged to provide feedback on staff greetings through a post-stay survey, and
positive feedback is publicly recognized with a "Greeting Star of the Month" award.
Reward System:
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The Imperial College of Australia
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85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Incentive:
A $100 reward will be given monthly to the staff member who receives the most positive customer
feedback related to daily discipline, including greetings, helpfulness, and overall positive interactions. The reward will
be presented publicly to acknowledge and motivate exemplary customer service.
UST 3:
3.1
You have to prepare Quality Customer Service policies and procedures for complaint and dispute
management based on complaint number 2. The plan should consist of a step by step process on what,
how and when the actions need to be taken for any given dispute/complaint condition. As we know, the
business environment has become very sophisticated, a disgruntled customer or employee may lead to
loss of revenue for the company. At the moment, Flicker Hotel is very concerned about its complaint
system. Suggest some complaint handling mechanisms for them. No
Complaint
Concerned
department
Employee’s name to handle the
complaint
Procedure:
1
Rude service during
dinner
Restaurant
jack
Upon receiving the
complaint,
the
restaurant manager will
be notified immediately.
2
Unpleasant handling
of complaint by the
manager
Guest Relations
john
The Guest Relations
Manager will review the
complaint,
ensuring
empathy
and
understanding.
3
Refund discrepancy
and delay
Finance
cheery
The Finance Department
will investigate the
refund process and
address
any
discrepancies.
3.2
Refunds and cancellation fees.
As the hotel has received a complaint (number 3) regarding its refund policy, you have to develop a
new refund policy and procedure for this hotel in order to increase quality customer service. A Return
and Refund Policy is the agreement where the company inform customers about the policies regarding
returns and refunds.
The plan should include the following information:
How many days they have to cancel a
booking
7 Days Prior to Check-in Date
How will they receive the refund
(credit or replacement)
Original Payment Method (Credit Card, Bank Transfer)
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
What will be the cancellation fees
Based on Time of Cancellation:
0 to 3 Days: 100% of Booking Fee
4 to 7 Days: 50% of Booking Fee
Information provided regarding the
refunds
Guests must cancel at least 7 days before the check-in date to
receive a full refund.
Refunds will be processed using the same payment method
used for the original transaction.
Guests will receive email confirmation of the refund
transaction.
3.3
You have to prepare Quality Customer Service policies and procedures for acknowledging and
greeting customers based on complaint number 1. The plan should consist of a step by step process on
what, how and when the actions need to be taken for any given condition. “When – Condition” represents the case for which the plan should be and “What to do” represents the
action to be performed. This plan will involve how to make the customer feel welcome and appreciated.
This plan will involve your future procedures as to how you will welcome the customer, what will be your
lines or greetings when the customer leaves, what will be appropriate things to say when the customer
is waiting for an extended time for a product. Example: If you want to put “address customers from a reasonable distance” under what to do, it will be
“always” under” when” Column.
Sno
When – Condition
What to do
1
Upon customer entering the hotel lobby
Greet the customer warmly with a smile and
make eye contact.
2
Customer
approaches
the
reception/front desk
stand up and welcome the customer verbally,
addressing them by "Sir" or "Madam". Offer
assistance promptly.
3
Customer waiting for an extended time
for a product
Approach the customer with a friendly
demeanor and apologize for the wait. Provide
updates on the status of their request and offer
alternatives or complimentary services to make
their wait more comfortable.
4
Thank the customer for choosing Flicker Hotel
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Customer leaving the hotel
and express hope to see them again soon. Offer
assistance with luggage or transportation if
needed.
5
Customer expresses dissatisfaction with
service
Listen actively to the customer's concerns,
empathize with their experience, and reassure
them that their feedback is valued. Apologize
sincerely and offer immediate resolution or
escalation to a supervisor if necessary.
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Email
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Performance Criteria/Performance Checklist
Your task must address the following performance criteria/ performance checklist. To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency in the following critical aspects of evidence
S
N/S
Trainer/Assessor to complete.
(Comment and feedback to students
If N/S)
a)
Successfully identified customer
needs, expectations and satisfaction
level through feedback and surveys.
b)
Successfully researched customer
service requirements and current
policies
and
procedures
form
different sources.
c)
Effectively
calculated
and
interpreted customer satisfaction
statistics and business performance
data.
d)
Successfully identified the internal
and external environments, current
industry
trends,
strength
and
weakness of the company and
devised an appropriate strategy to
handle them.
e)
Analysed previous policies and
procedures of the hotel.
f)
Effectively involved customers and
staff to give feedback about the
quality of customer service in the
hotel.
g)
Successfully
produced
comprehensive yet easily accessible
policies and procedures that provide
service expectations.
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Pre-Assessment Checklist: Task 3 - Role Play
The purpose of this checklist
The pre-assessment checklist helps students determine if they are ready for assessment. The
trainer/assessor must review the checklist with the student before the student attempts the
assessment task. If any items of the checklist are incomplete or not clear to the student, the
trainer/assessor must provide relevant information to the student to ensure they understand the
requirements of the assessment task. The student must ensure they are ready for the assessment
task before undertaking it.
Section 1: Information for Students
Make sure you have completed the necessary prior learning before attempting this assessment.
Make sure your trainer/assessor clearly explained the assessment process and tasks to be
completed.
Make sure you understand what evidence is required to be collected and how.
Make sure you know your rights and the Complaints and Appeal process.
Make sure you discuss any special needs or reasonable adjustments to be considered during the
assessment (refer to the Reasonable Adjustments Strategy Matrix and negotiate these with your
trainer/assessor).
Make sure that you have access to a computer and the internet (if you prefer to type the
answers).
Make sure that you have all the required resources needed to complete this assessment task.
The due date of this assessment task is in accordance with your timetable.
In exceptional (compelling and compassionate) circumstances, an extension to submit an
assessment can be granted by the trainer/assessor. Evidence of the compelling and
compassionate circumstances must be provided together with your request for an extension to
submit your assessment work.
The request for an extension to submit your assessment work must be made before the due
date.
Section 2: Reasonable adjustments I confirm that I have reviewed the Reasonable Adjustments guidelines and criteria
as provided in Appendix A and attached relevant evidence as required and select the correct checkbox.
☐ I do require reasonable adjustment.
Please tick the above ONLY
if you require a reasonable adjustment.
Declaration (Student to complete)
I confirm that the purpose and procedures of this assessment task has been clearly explained to
me.
I confirm that I have been consulted about any special needs I might have in relation to the
assessment process.
I confirm that t
he criteria used for this assessment has been discussed with me, as have the
consequences and possible outcomes of this assessment.
I confirm I have accessed and understand the assessment information as provided in the
Training Organisation’s Student Handbook.
I confirm I have been given fair notice of the date, time, venue and/or other arrangements for
this assessment.
I confirm that I am ready for assessment.
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Student Name: _____
Jasvir Kaur _________________________________
Student Signature: ____
Jasvir Kaur _______________________________
Assessment method-based instructions and guidelines:
Role Play
Assessment type
Role Play
Instructions provided to the student:
Assessment task description:
This is the third (3) assessment task you must successfully complete to be deemed
competent in this unit of competency.
This assessment task is comprised of a role play to be completed in front of your
trainer/assessor.
You will receive your feedback within two (2) weeks,and you will be notified by your
trainer/assessor when results are available. Applicable conditions:
This role play/presentation is timed.
The time allowed to develop required resources for presentation is 3 weeks prior to the
presentation.
Electronic devices are allowed during this assessment task.
You must complete the task independently.
No marks or grades are allocated for this assessment task. The outcome of the task will be
Satisfactory or Not Satisfactory.
As you complete this assessment task, you are predominately demonstrating your practical
skills, techniques and knowledge to your trainer/assessor.
Your trainer/assessor may ask you relevant questions during this assessment task.
Resubmissions and reattempts:
Where a student’s answers are deemed not satisfactory after the first attempt, a
resubmission attempt will be allowed.
The student may speak to their trainer/assessor if they have any difficulty in completing
this task and require reasonable adjustments.
For more information, please refer to the ‘Training Organisation’s Student Handbook. Location:
This assessment task may be completed in: ☐
a classroom
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☐
learning management system (i.e. Moodle),
☐
workplace, ☐
or an independent learning environment.
Your trainer/assessor will provide student further information regarding the location for
completing this assessment task. Information for attempting a role play:
Please note that the task includes participation in the role play.
Role plays provide a controlled environment in which students can practice skills, roles and
processes.
In addition to preparing for your own role-play, learning is reinforced by observing other
team members and offering comments and constructive feedback.
This role play focuses on the elements and performance criteria for this unit of
competence, which is available on the training website http://training.gov.au
.
You must present your role play to your trainer/assessor on the due date.
Reasonable adjustments will be allowed for those candidates who are eligible to receive
them.
Please read through the instructions and assessment information carefully, prior to
commencing these tasks.
Purpose of the assessment
This assessment task is designed to evaluate your following skills and abilities:
•
Skills to obtain information on the issues customers are facing with the services.
•
Skills to encourage the staff to participate in assessing the effectiveness of policies and
procedures.
•
Skills to get feedback from the customers about the services of the organisation.
•
Skills to effectively communicate procedures and policies to employees. •
Skills to act as a role model to show the staff the high level of customer services expected
from them. •
Skills to read consumer law characteristics and other observational data in order to make it
more comprehensive for the other staff.
•
Writing skills to produce easily understandable and well-formulated policies.
•
Numeracy skills to calculate and interpret customer satisfaction statistics and business
performance data.
•
Problem-solving skills to address the issues that customers are facing. •
Self-management and technological skills to interpret the data and change that into
meaningful information to solve problems •
Skills to perform effective monitoring procedures to ensure that staff is working according
to the expected standards. •
Skills to identify any flaw in the modified or new procedures, if customers are still facing
problems then change the current one. •
Skills to develop new policies and procedures based on customers’ and staff’s feedback in
order to build long term relationship with customers. Task instructions
•
This assessment task requires you to assume/ take on the role of customer service
manager in Flicker Hotel. •
You are required to perform two (2) activities in this assessment task.
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•
You must monitor and assess the effectiveness of developed policies and procedures and
adjust accordingly. •
You are required to design questionnaire to ask questions from customers to get their
feedback, required tables and notes will be formed before or after the role play and will be
presented to the assessor. •
You must assume the whole class as employees and customers and get feedback on if they
understood their roles and responsibilities along with team goals.
•
You will submit a preparatory work to you before presenting.
•
Your assessor/trainer will assess your performance as per the performance criteria and
checklist provided. •
For statistical data analysis, you should use MS Excel to analyse and create graphs.
•
You must refer to appendix C to get more information about the current policies and
procedures of the hospitality industry and consumer protection law standards.
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Assessment Task 3 - Role Play
Role Play
You are working as a customer service manager in Flicker Hotel. As you have recently made changes in
customer service policies and procedure in three business areas in which this hotel was receiving
complaints. You need to implement and monitor these policies and procedures in the workplace over
four service periods in this task to check their effectiveness. For this, you need to perform the following
two activities in order to complete this task:
Activity 1:
There are approximately 15 employees working in the hotel in 2 shifts. Conduct a meeting
and discuss the following aspects regarding quality customer service policies and procedures that you
have developed. (In this activity, your trainer will act as manager, and fellow students will act as other
staff members. If there is only one student in the class, then your trainer will act in multiple roles.)
RP 1:
You need to communicate the policies and procedures that you have developed. Discuss their
roles and responsibilities based on policies and procedures for three areas where this hotel is
getting complaints. Housekeeping Department - Cleanliness Complaints:
Policy: Implementing a stringent cleaning protocol to maintain high standards of cleanliness in guest
rooms and public areas.
Procedure:
Assign specific cleaning tasks to each housekeeping staff member and ensure they adhere to the
established standards.
Conduct regular inspections to identify any cleanliness issues and address them promptly.
Role and Responsibilities:
Housekeeping Supervisor/Manager: Oversee the implementation of cleaning protocols, conduct
inspections, and address any cleanliness issues.
Housekeeping Staff: Follow the assigned cleaning tasks diligently, report any maintenance issues or
cleaning deficiencies, and maintain a high level of cleanliness in their designated areas.
Front Desk/Reception - Customer Service and Complaint Handling:
Policy: Prioritizing customer satisfaction through efficient and empathetic complaint handling and
service delivery.
Procedure:
Provide comprehensive training to front desk staff on effective communication, complaint resolution,
and service recovery strategies.
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Establish clear escalation procedures for handling complex or escalated complaints.
Role and Responsibilities:
Front Desk Manager: Ensure that all front desk staff are trained in complaint handling procedures,
monitor customer interactions, and provide support as needed.
Front Desk Staff: Greet guests warmly, actively listen to their concerns, resolve issues promptly within
their authority, and escalate unresolved complaints to the appropriate supervisor or manager.
Food and Beverage Department - Service Quality Complaints:
Policy: Ensuring consistent quality and service standards in food and beverage offerings.
Procedure:
Conduct regular training sessions for kitchen and service staff on food preparation techniques,
presentation standards, and customer service etiquette.
Implement quality control measures to monitor food quality and presentation before serving to guests.
Role and Responsibilities:
Food and Beverage Manager: Oversee the implementation of quality control measures, monitor service
standards, and address any issues related to food quality or service.
Kitchen and Service Staff: Adhere to established food preparation and service standards, maintain
cleanliness and hygiene in the kitchen and dining areas, and prioritize customer satisfaction in every
interaction.
RP 2:
Monitor the effectiveness of the new policies and procedures for quality customer service in the
workplace by doing an inspection and asking the customers about the quality of customer service to
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ensure standards are met accordingly. You need to monitor customer service practices over four
service periods. Scenario: Inspection and Customer Feedback
Manager (Trainer):
Customer Service Manager, it's time to monitor the effectiveness of the new policies. Conduct an
inspection and ask customers about their experience.
Customer Service Manager (Student):
During my inspection, I noticed staff members adhering well to the new
procedures. I also interviewed several guests, and overall, they expressed satisfaction with the improved service.
Some mentioned they appreciated the clear refund policies.
Customer Service Manager (Student):
During the inspection, I observed Mary explaining the updated refund policies
accurately to a guest. Additionally, I interviewed Mr. Johnson, who praised the improved clarity in our cancellation
procedures.
Manager:
Good to hear. Keep monitoring and gather feedback over the next service periods.
RP 3:
You observed that two employees are not greeting people in a professional manner. Customers
have come to you and complained about these two staff members. Ensure your smile and tell the
customer that you will handle the situation and conduct a training session for the two staff members
according to policy and procedure for greeting and acknowledging customers in order to increase
the quality customer service in the workplace. Customer Interaction:
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Approach the customer with a smile, demonstrating attentiveness and empathy.
Thank the customer for bringing the issue to your attention and assure them that you will address it
promptly.
Employee Training Session:
Schedule a training session for the two staff members involved, focusing on the policy and procedure
for greeting and acknowledging customers.
Communicate the importance of professionalism and positive customer interactions, emphasizing the
role of greetings in creating a welcoming atmosphere.
Review the established guidelines for greeting customers, including maintaining eye contact, using
polite language, and offering assistance promptly.
Provide practical examples and role-playing exercises to reinforce proper greeting techniques and
ensure understanding.
Policy and Procedure Implementation:
Remind the staff members of the hotel's policies and procedures regarding customer service and the
importance of adhering to them consistently.
Clearly communicate the expectations for greeting and acknowledging customers in a professional
manner, both in-person and over the phone.
Reinforce the consequences of failing to meet these standards, including further training or disciplinary
action if necessary.
Follow-Up and Monitoring:
Follow up with the two staff members after the training session to ensure understanding and address
any questions or concerns.
Monitor their interactions with customers closely over subsequent shifts to assess improvement and
provide additional support or feedback as needed.
Encourage ongoing practice and reinforcement of proper greeting techniques to embed them into their
daily routine.
By addressing the issue promptly and conducting tar
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RP 4:
As you are the main leader for all staff members, you need to act as a positive role model for
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Leading by Example:
Demonstrate professionalism, courtesy, and a positive attitude in all interactions with staff and
customers.
Model exemplary customer service behaviors, including active listening, empathy, and responsiveness
to customer needs.
Effective Communication:
Communicate openly and transparently with staff, providing clear expectations, guidance, and
constructive feedback.
Foster a supportive and collaborative work environment where ideas and concerns are valued and
addressed promptly.
Continuous Learning and Development:
Invest in my own professional development by staying updated on industry trends, best practices, and
emerging technologies.
Encourage and support staff members' ongoing learning and skill development through training
programs, workshops, and mentorship opportunities.
Activity 2: In this activity, you need to assess the effectiveness of customer service practices over four
service periods. You need to do the following tasks in order to perform this activity: RP 5:
Approach customers and staff and ask for their feedback on customer services in order to assess
the effectiveness of customer service practices and improve the performance of staff members as
well as policies and procedures. You need to assess the customers’ perception of the quality of the
services you are offering. For this, you have planned a questionnaire. Print out the following
template and give it to random customers to get their feedback. After the feedback, you have to
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Template for Feedback:
Date: Age:
Gender: M / F / U
Please rate your level of agreement to every question on a scale of 1 to 4 (1 being Disagree, 2 being
Somewhat disagreed, 3 Somewhat agreeing, and 4 being Totally agreed)
No
Questions
Rating
Comment 1
Was our staff prompt and helpful?
4
Staff was quick to
assist and very
helpful.
2
Did you find our facilities clean and well-maintained?
3
Generally clean,
but some areas
need attention.
3
Were our policies and procedures clear to you?
2
Policies were a bit
confusing,
especially
regarding refunds.
4
Did our staff meet your expectations in greeting and assistance?
4
Friendly greetings
and
assistance
throughout.
5
How satisfied are you overall with your experience?
3
Satisfied,
but
there's room for
improvement.
RP 6:
You have found that two customers have given a low rating in three areas of customer service,
and you need to make changes in your current policies and procedures to increase and improve the
service quality. Customer Service Manager (Student):
After reviewing recent feedback, it's clear we have areas to improve. Two customers highlighted concerns. One mentioned a lack of clarity in our cancellation policy, and another found our loyalty program confusing. To enhance service, let's refine our policies and ensure better communication.
Changes Made:
Cancellation Policy:
Clarified language to avoid confusion. Guests will now receive a detailed explanation of our cancellation policy during booking confirmation.
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Loyalty Program:
Introduced a simplified guide for staff to explain the loyalty program to guests more effectively.
RP 7:
Based on the feedback given by the customer and staff, you need to review and develop new
approaches to customer service. Communicate these changes to your staff in order to improve the
quality of customer service in your hotel. Customer Service Manager (Student):
Team, based on valuable feedback from both customers and staff, we've made
some enhancements to our policies. It's crucial that we all understand these changes to provide a consistently improved service. Here's a brief overview:
Cancellation Policy:
We've clarified language to ensure guests understand our cancellation policy better. Always inform guests about the details during booking confirmation.
Loyalty Program:
We've introduced a simplified guide for explaining the loyalty program. Take a moment to familiarize yourself so you can confidently assist guests.
Staff Member 5 (Student):
Thanks for the update. I'll make sure to incorporate these changes in my interactions with guests.
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Performance Criteria/Performance Checklist
Your task must address the following performance criteria/ performance checklist. To be assessed as satisfactory (S) in this assessment task the participant needs to demonstrate competency in the following critical aspects of evidence
S
N/S
Trainer/Assessor to complete.
(Comment and feedback to students,
If N/S)
a)
Performed
in
appropriate
and
professional body language, gestures
and tone.
b)
Obtained information on needs,
expectations and satisfaction levels of
customers using data analysis on
feedback, surveys.
c)
Provided opportunities for staff to give
feedback and participate in the review
process of customer service practices.
d)
Identified systemic customer service
problems and provided a solution to
adjust policies and procedures to
improve service quality.
e)
Calculated and interpreted customer
satisfaction statistics and business
performance data.
f)
Effectively monitored procedure for
all components of the customer
service
system
and
adjusted
changes in policies and procedures.
g)
Successfully identified the roles and
responsibilities of various staffs
working.
h)
Successfully conducted a training
program for the staff.
i)
Communicated changed policies and
procedures with staff effectively in
order to maximise the efficiency of
quality customer service.
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The Imperial College of Australia
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Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Appendix C: 1. Legislation
The ACCC is an independent statutory authority that enforces the
Competition and Consumer Act
2010
(previously the Trade Practices Act 1974) and other legislation.
The Competition and Consumer Act 2010
Main sections of the CCA
Exceptions under Commonwealth, state and territory legislation
More information
The Competition and Consumer Act 2010
The
Competition and Consumer Act 2010
(CCA) covers most areas of the market: the relationships
between suppliers, wholesalers, retailers, and consumers. Its purpose is to enhance the welfare of
Australians by promoting fair trading and competition, and through the provision of consumer
protections.
Broadly, it covers:
product safety and labelling
unfair market practices
price monitoring
industry codes
industry regulation – airports, electricity, gas, telecommunications
mergers and acquisitions.
Main sections of the CCA
Part IIIA - third party access to nationally significant, essential facilities
Part IV - anti-competitive practices
Part IVB - industry codes of conduct
Part VI - enforcement and remedies
Part VII - authorisations, notifications and clearances
Part VIIA - price monitoring and surveillance relating to industries or businesses declared by the
Australian Government
Part X - international liner cargo shipping
Part XI - application of ACL as a law of the Commonwealth
Part XIB - anti-competitive conduct in telecommunications
Part XIC - access to services for telecommunications
The Competition and Consumer Act 2010 (CCA) is a comprehensive legislation governing
various aspects of the market, aiming to promote fair trading, competition, and consumer
protections in Australia. Here are the main sections of the CCA:
Part IIIA - Third Party Access:
Addresses third party access to nationally significant, essential facilities, ensuring fair and
non-discriminatory access for businesses requiring essential infrastructure.
Part IV - Anti-Competitive Practices:
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Tel 61 3 9417 4777
Web
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Email
info@imperial.edu.au
Prohibits anti-competitive conduct such as cartel behavior, misuse of market power, and
anti-competitive agreements, aiming to foster competition and prevent monopolistic
practices.
Part IVB - Industry Codes of Conduct:
Provides a framework for the development and implementation of industry codes of
conduct, facilitating compliance with industry-specific regulations and standards.
Part VI - Enforcement and Remedies:
Outlines enforcement mechanisms and remedies available under the CCA, including
penalties for breaches of competition and consumer law provisions.
Part VII - Authorisations, Notifications, and Clearances:
Deals with authorizations, notifications, and clearances required for certain business
activities, mergers, or acquisitions that may affect competition in the market.
Part VIIA - Price Monitoring and Surveillance:
Authorizes the Australian Government to monitor and surveil prices in specific industries or
businesses, ensuring fair pricing practices and preventing price exploitation.
Part X - International Liner Cargo Shipping:
Regulates international liner cargo shipping, ensuring fair and competitive practices in the
shipping industry.
Part XI - Application of ACL as a Law of the Commonwealth:
Addresses the application of the Australian Consumer Law (ACL) as a law of the
Commonwealth, ensuring consistency and uniformity in consumer protections across states
and territories.
Part XIB - Anti-Competitive Conduct in Telecommunications:
Specifically targets anti-competitive conduct in the telecommunications sector, promoting
competition and innovation in telecommunications services.
Part XIC - Access to Telecommunications Services:
Facilitates access to telecommunications services for businesses and consumers, ensuring
equitable access to essential telecommunications infrastructure.
Schedule 2 - the Australian Consumer Law
The Australian Consumer Law (Schedule 2 of the CCA) - misleading or deceptive conduct,
unconscionable conduct, unfair practices, conditions and warranties, product safety and information,
the liability of manufacturers for goods with safety defects offences, country of origin representations.
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Exceptions under Commonwealth, state and territory legislation
Some Commonwealth, state and territory Acts permit conduct that would normally contravene the
Competition and Consumer Act. Section 51(1) of the Competition and Consumer Act provides that such
conduct may be permitted if it is specifically authorised under those
other Acts.
For more information, please visit the following website:
https://www.accc.gov.au/about-us/australian-competition-consumer-commission/legislation
http://www.australia.gov.au/information-and-services/business-and-industry/consumer-rights
2. This fact sheet provides an overview of the legal, operational and business issues relevant to
the accommodation and food services industry, which includes:
hotels, motels, serviced apartments, and other short-term accommodation for visitors
cafes, restaurants, takeaways, pubs, bars and other businesses that sell meals, snacks and
beverages.
As well as the information in this factsheet, you should check our general business information for
additional regulations and obligations relevant to your business. For further advice and assistance,
contact your accountant, solicitor or business advisor.
See our topics on this page for detailed information on the accommodation and food services industry:
Research
Key legislation & initiatives
Licences & permits
Employment
Finance & tax
Levies & charges
Grants
Workplace Health & Safety (WHS)
Insurance
Intellectual Property (IP)
Industry training
Environment
Key government organisations & websites
Key advisors
Industry groups
Useful topics.
Research
Industry research is an important part of planning for your business. It may uncover economic and
industry trends, establish or improve your business and help you keep pace with your industry.
Key government sources for industry-specific statistics on the accommodation and food services
industry include:
Australian Bureau of Statistics (ABS)
The hospitality industries section of the ABS website provides statistics on the accommodation
sector, the cafes and restaurants sector, and the clubs, pubs, taverns and bars sector.
Key legislation & initiatives
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Legislation often plays a large part in how you run your business, so it’s important to be aware of the
laws that apply to your industry. Key legislation that may affect businesses in the accommodation and
food services industry includes:
Competition and Consumer Act 2010
Australian Consumer Law (ACL)
National trade measurement legislation
State liquor licensing
State restricted trading days.
See also Australian Competition & Consumer Commission's (ACCC's) publication Travel &
accommodation - an industry guide to the Australian Consumer Law.
Mandatory industry codes & standards
Food Standards Code
This code set out the minimum requirements for food safety. State and territory agencies are
responsible for enforcing and interpreting the code. Find
food enforcement contacts in your state
or territory to discuss code compliance.
Franchising code of conduct
See Fair trading for more information on legislation specific to your industry as well as details
about product safety, labelling, warranty and refund regulations.
You can have your say on government policy and regulation affecting the future of your industry
by registering on the Business consultation website.
Licences & permits
Licences and permits specific to the accommodation and food services industry are often managed by
state or territory governments and mainly relate to:
preparing and/or selling food
selling and/or consumption of alcohol
erecting/displaying signage
restricted trading days
outdoor dining
playing video/sound recordings
disposal of waste.
Search the Australian Business Licence and Information Service (ABLIS) website to find out what
licences and permits you need for your industry.
Employment
If you employ staff, you need to comply with Australia’s national workplace laws and the specific
requirements in your industry:
Visit the Fair Work Ombudsman website for
awards specific to your industry
.
Apprentices and trainees
With flexible hours and on the job training, the accommodation and food services industry lends itself
easily to taking on apprentices and trainees. If you take on an apprentice or trainee, you can access a
range of government support and financial help. Finance & tax
There are a number of finance and tax measures specific to accommodation and food services
businesses, including:
Goods and Services Tax (GST)
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
It’s important to know your GST obligations to ensure you are selling your services at the correct
price and that you've registered with the Australian Taxation Office (ATO) to ensure you can
claim your GST credits.
Tax concessions
Smaller businesses may also be eligible for a number of tax concessions. To find more finance and tax guidance, take a look at:
The ATOs record-keeping information and advice
Tax for general taxation information
Finance and accounting for details on how to manage your finances.
Levies & charges
Levies and charges are generally used to fund activities that benefit the industry or region as a whole.
Levies that apply to the accommodation and food services industry are usually applied at the local level
in your rates payment. Levies differ from state to state but can include a tourism levy, fire levy,
heritage levy or environment levy.
Visit your local council or state government agency for details on any levies or charges applicable in
your area.
Grants
There are very few grants available for the accommodation and food services industry unless you are
starting a business in a specific regional area or operating a tourism business. Workplace Health & Safety (WHS)
As well as the general, occupational health and safety regulations, there are also some state-specific
WHS requirements relevant to the accommodation and food services industry including:
occupational noise management
standards for protective clothing and equipment
standards for occupational safety signage
the national standard for manual handling
prevention of burns from hot liquids, surfaces or steam
prevention and response to workplace bullying
prevention of workplace violence (e.g. robbery)
electrical safety.
Need help in understanding your WHS obligations? Try these government resources:
For industry-specific WHS information, see the Safe Work Australia website.
For details on your general health and safety obligations, visit Workplace health and safety.
For state-specific occupational health and safety information, see your state or territory
workplace health and safety agency.
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The Imperial College of Australia
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85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Insurance
As well as compulsory insurance such as workers compensation, there are also a number of specific
insurance options available for businesses in the accommodation and food services industry.
Insurance options vary depending on your business type but can include insurance for public liability
insurance, equipment & machinery, property & buildings, vehicles and business interruption.
Intellectual Property (IP)
There are a number of IP rights that may be relevant to businesses in the accommodation and food
services industry, such as:
Trademarks and in particular how they apply in a franchise agreement.
when you play, use or reproduce film, sound or video recordings you need to obtain a licence
from the APRA AMCOS website.
IP Australia is the federal government agency responsible for granting rights in patents, trademarks and
designs. Visit the IP Australia website to find out more about your IP options.
Industry training
Industry training can be an important part of your business survival. New food standards or marketing
strategies can often help improve your competitiveness and grow your business. Need some help
getting started?
See Training for tips on training yourself and your staff.
Search Events to find government events, seminars, training courses and workshops.
Environment
While accommodation and food industry businesses do not generally rely heavily on the environment,
they can still have a significant impact. The main environmental concerns that businesses in this
industry should be aware of include:
paying attention to your food supply chain
sustainability
waste management and reduction.
Read about Environmental management and how you can manage your impact on the environment.
Key government organisations & websites
The key federal government agencies and websites relevant to the accommodation and food services
industry include:
Australian Competition & Consumer Commission (ACCC)
Food Standards Australia New Zealand
National Measurement Institute (NMI).
The key state and territory government agencies relevant to the accommodation and food services
industry include:
State fair trading or consumer affairs agencies
ACT Territory and Municipal Services
NSW Department of Trade & Investment
NT Department of Business
NT Department of Attorney-General and Justice
QLD Department of Tourism, Major Events, Small Business and the Commonwealth Games
(DTESB)
SA Department of Consumer and Business Services
TAS Department of Economic Development, Tourism and the Arts
VIC Department of State Development, Business and Innovation (DSDBI)
WA Small Business Development Corporation.
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The Imperial College of Australia
A.B.N.
85 123 406 039
212 Hoddle Street, Abbotsford, Victoria 3067 (Australia)
Tel 61 3 9417 4777
Web
www.imperial.edu.au
Email
info@imperial.edu.au
Key advisors
Business advisors can be a valuable tool when establishing and developing your business in your
industry. Search our Advisory Services to find one near you.
Industry groups
You may also wish to consult with an industry association or group for more information and advice on
your industry.
For more information, visit the following website: https://www.business.gov.au/Info/Plan-and-Start/Develop-your-business-plans/Industry-research/
Accommodation-and-Food-Services-Industry-Fact-Sheet
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