Section 2: Required changes to operations Feedback
Describe the feedback that was provided to you at the meeting. What did the feedback tell you about changes to current
operations that will be required?
Base on the feedbacks, here are the things we found :
- Research more opportunities
- ROI should be recheck
- Must be cheap marketing opportunities
- Need more resources to implement marketing opportunities
We need to establish on more business strategies especially look for more lower cost marketing opportunities which include online marketing use to promote on Dark Roast Java and this marketing possibility is viable. Besides, base on the feedbacks, we will need to recheck on the ROI which can help in better measure on our company overall performance. Dark Roast Java also need to look for more resources to better realise on market potential especially on human resources which Dark Roast Java have to recruit for more skilful and knowledgable employees. Changes to current operations
Based on your own review and feedback from stakeholders, what changes are required to current operations?
Here are the changes recommended through feedbacks :
- Undertake more lower costs marketing opportunities such as replace those traditional marketing campaign to online platform
- Identify more resources to better enhance on marketing competitive advantages especially on human resources
Resource requirements
List the resource requirements that are required for the marketing opportunities.
- Human Resources - Technologies
- Consultants
- Equipment and facilities
- Budget
- Pamphlets
