A text of a users product review on a website is an example of
--Unstructured data
Information about a consumer’s interest and lifestyle is an example of
--psychographic data
Which of the following is a good way of knowing whether your use of data is manipulating consumers vs creating value for consumers?
--Determining whether the secrecy of your data use is important for your outcomes
Which of the following is a key element of marketing models?
--it should not contain extraneous information
Data is stored with variables in different columns and observations in different rows is
---Structured
A formula that allows you to estimate the future monetary value of a customer to your business is an example of a
--Model
A key element to the definition of a demographic data that it should be --observable
Which of the following is an example of behavioral data?
--the date and time of each purchase a customer makes
The module book mentions that microtargeting is not always bad and anonymized data can still be collected and used in unethical ways. However, what is the primary reason anonymized data tend to have less potential for unethical use?
--to be usable, anonymized data usually has to be aggregated with data from many consumers
Demographic data is most useful for understanding a consumer's
--identity
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