OPS330T_Wk5_Discussion_Response_&_Replies
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Feb 20, 2024
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OPS/330T: Strategic Operations And Logistics
Wk. 5 Discussion – Managing Logistics [due Day 3]
Discussion Topic
Post a total of 3 substantive responses over 2 separate days for full participation. This includes your initial post and 2 replies to classmates or your faculty member. Due Thursday
Context:
Logistics is often viewed as a behind-the-scenes function that deals with the nuts and bolts of day-to-day operations. This may have been true in the past; however, the world has changed, making logistics critical to developing and executing corporate strategy.
Consider the following:
Globalization now means companies must manage geographically dispersed supply and distribution networks. Logistics capabilities enable global networks.
Manufacturers and retailers worldwide strive to operate lean. Logistics enables lean beyond a company’s four walls.
The Internet has changed the way people shop. They now want to buy off the shelf, click and pick up, and get products delivered to their doors. Logistics enables omnichannel strategies.
Discussion:
Some companies (think Amazon, Ikea, Walmart, and Zara) have used logistics to redefine the competitive rules—and customer expectations. Pick one of these companies or a similar company and perform an Internet search to examine how it has used logistics to develop unique business models and achieve a competitive advantage. Specifically, assess how your chosen company has used logistics to design and execute unique value-added workflows to meet customer needs.
Now share your top takeaways regarding what these logistics capabilities are, how they were built, and why they are so effective. Discuss the following:
Why has it been hard for other companies to benchmark and bring these capabilities to the market?
How could you turn your takeaways into action to help your company improve its workflow and value-creation capabilities?
Due Monday
Post 2 replies to classmates. Be constructive and professional in your responses.
Having previously discussed the mega online retailer Amazon in at least two other discussion responses and replies throughout this course, I thought it fitting to research their capabilities, logistics and success to discuss again in this post.
Like other online retailers of similar size, Amazon utilizes innovated technology in all processes consistently to remain a relevant giant in the industry. They quickly grew from an online bookselling platform to what they are today by managing their supply chain efficiently. They can provide obscure items to their customers at the whim of a mouse-click
by utilize inventory of a third-party vendor. Which means, they do not have to source the item from a supplier, spend cash assets to obtain the item or worry about holding costs to manage their supply because someone else is doing it for them.
Second, Amazon strategically places their warehouse/order fulfillment centers to be able to manage their demand quickly and efficiently, so the product is received by the paying client almost as quickly as the order was placed. This strategy allows them to offer their 2–3-day Prime delivery options for fast and easy satisfaction. Additionally, in the face
of lagging delivery due to the pandemic, Amazon’s innovation sent them on a quest to create their own delivery service that rivals competitors in that marketplace like UPS and FedEx.
Overall, I believe it is the technological capabilities and approaches that Amazon takes to solve supply chain management difficulties that sets them apart from other like retailers.
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