Presentation #2 RAB

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School

University Of Arizona *

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310A

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Information Systems

Date

Feb 20, 2024

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pptx

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22

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1 2 3 4 . Agenda Nate Kenzler Daniel Woodard Recap, Our Objective, and stakeholders Arthur Halbeck Customers as Stakeholders Noé León Potential Customers as Stakeholders Benchmark and review of objective Investors as Stakeholders Sarah Jenson
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Benchmark Overview Benchmark Analysis
Benchmark Analysis C F O S t a t e m e n t H u l u E m a i l
Disney CFO Hugh Johnston: “We’re looking forward to rolling out this new functionality to improve the overall customer experience and grow our subscriber base.”” T h e V e r g e Benchmark Analysis
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T h e V e r g e Benchmark Analysis
Benchmark Analysis C F O S t a t e m e n t H u l u E m a i l
Benchmark Analysis R e d d i t “account ”
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Benchmark Analysis T w i t t e r R e d d i t
Primary Communication Current Customers
Current Customers Current Customers
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22.5M 90k 1.1M Current Customers @Netflix @Hulu @Hulu_Support
Current Customer Message Current Customers
Investors Channel Shareholders Message Investor s
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Investor s Shareholder Letters from Netflix *since 2010 96
Netflix message for investors: “start focusing on revenue and profit, and stop obsessing about subscriber growth” www.cnbc.co m Investor s
Potential Customers Potential Customers Channel Short-form media
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Potential Customers 66% retention rate 2.5X more engaging than longer videos Short-form content at a glance
Netflix remains committed to user security and quality content Potential Customers
Making engaging videos addressing changes regarding security is key Potential Customers
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Conclusion Conclusio n Current Customers Investors Potential Customers
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