Reflection on Milestone 2 Project.edited

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University of Nairobi *

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MISC

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Information Systems

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Nov 24, 2024

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docx

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3

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1 Reflection on Milestone 2 Project Student Name Institution Course Date
2 Reflection on Milestone 2 Project In order to complete the course project, which calls for analyzing two potential acquisition targets, Companies A and B, I have carefully considered the many attributes that each company has while adhering to the assignment's goals and requirements. As I dug deeper into the intricacies of these organizations, a number of significant elements emerged, which led to the development of my opinions and concerns regarding the acquisition justification, the business environment, and the executive summary. Regarding the rationale for the acquisition, I considered the implications of choosing between Companies A and B strategically. Strong and well-established in the aviation industry, Company A stood out for its outstanding financial standing and strong market presence. Company A's consistent sales growth, strong profit margins, and effective internal processes helped it present a strong case for acquisition. On the other hand, Company B had serious challenges with regard to the efficiency of its business operations, customer satisfaction, and financial stability. Despite Company B's apparent inclination towards innovation, the associated risks were substantial. This was especially evident given the company's high employee turnover rate and low net profit margin. One of the most enlightening things I learned from finishing the Milestone Two project was the detailed analysis of the two different companies. Significant insights were gained from the assessment of Company A's internal processes, learning and growth perspective, customer/market perspective, internal financial viewpoint, and other perspectives. These insights were then utilized to inform crucial business choices. Similarly, the application of the Balanced Scorecard to analyze the companies revealed their strengths and weaknesses in these critical areas. This research broadened my understanding of the company and made me reflect on
3 important issues about their different development trajectories and prospects across different sectors. Working through the stages provided me with a systematic framework for assessing the businesses. This provided me with an opportunity to learn more about the challenges that companies in the aviation industry face and the intricacy of the industry itself. A thorough understanding of each company's operating environment was obtained through the in-depth examination of its financial data, internal processes, customer satisfaction, and growth strategies. In particular, the risk analysis exposed the aviation industry's volatility and emphasized the need for strategic decision-making and risk-mitigation methods. The acquisition option that Company A is offering has the best chance of succeeding. The business satisfies all project criteria and expectations, as demonstrated by its financial stability, strategic objectives, and proactive approach to addressing industry challenges. Not only would the purchase of Company A improve the company's standing in the marketplace, but it would provide a foundation for future expansion and the development of new products.
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