COM 215 Terms 457

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Murdoch University Dubai *

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215

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Information Systems

Date

Nov 24, 2024

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docx

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2

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True or False: There are some PR organizations dedicated solely to enhancing the diversity of the industry . True True or False: PR practitioners can utilize social media analytics to measure campaign effectiveness . True True or False: Reputation management is not necessary to PR strategy. True False False True or False: There are professional organizations around the globe dedicated to public relations . true In 2012, what organization decided to address the lack of consistency and modernize the definition of public relations ? Public Relations Society of America (PRSA ( Which of the following is NOT a discipline or function within public relations ? Emotional communications Which of the following are core skills every practitioner needs as recommended by the Commission on Public Relations Education ? Strong Writer Social Media Proficiency Verbal Communication All of these are core skills recommended by CPRE According to the text, which of the following is NOT a personality
trait necessary to succeed in PR ? Confidence Tenaciousness Creative All of these are personality traits necessary to succeed in PR Who is considered to be part of the C-suite ? A high-level executive Which of the following is an aspect of crisis communications ? Relaying information to the public Investor relations communication professionals work closely with .____ Stakeholders Media literacy does NOT include .____ Stakeholders
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