Zainab-visit tampa
docx
keyboard_arrow_up
School
Minnesota State University, Mankato *
*We aren’t endorsed by this school
Course
222W
Subject
Information Systems
Date
Nov 24, 2024
Type
docx
Pages
3
Uploaded by mwangiesam
Surname 1
Student Name
Course
Instructor
Date
Social Media Command Center
The social media command center implemented by Visit Tampa Bay, as highlighted in the articles aimed to achieve several objectives. As explained in the "Social Media Command Center" page, its primary goal was to organize and streamline all online and social media conversations throughout the 2012 Republican National Convention with an aim creating a consistent digital destination for visitor information. The party assembled 50 to 70 volunteers’ bloggers and social media personalities just blocks from the convention center to ensure the visitors had the best experience (Saleforce Marketing Cloud). Therefore, the main objective was to set up effective and open channels of communication so that visitors could easily acquire information about Tampa Bay and interact with the Visit Tampa Bay staff.
Additionally, the articles emphasize the command center's function as a reliable disaster management tool, which was especially obvious during the ensuing tropical storm. In spite of difficult circumstances, Visit Tampa Bay skillfully used this platform to answer traveler concerns
and provide real-time safety updates and event-related information. The articles highlights Visit Tampa Bay's successful integration of partners and the larger tourist stakeholder community into the program with regard to partner engagement. The "Command Center Examples" article serves
as an example of how this cooperative strategy might present a unified face in serving tourists, so
improving the overall visitor experience.
Surname 2
As for staffing, the articles offer insights into the social media command center's personnel structure which includes roles such as curators and managers. These diverse roles played a crucial role in the social media center's effective operation by keeping an eye on things, selecting
information, and connecting with visitors. The techniques employed to determine the Visit Tampa Bay project's success are also included in the articles. They highlight factors including garnered media attention and being a pioneering endeavor of its sort, that were crucial in calculating its return on investment and the project's impact on the event. Therefore, it is important to incorporate social media and other ICT elements to effectively manage, engage, and
enhance travelers’ experiences like the Visit Tampa Bay case study.
Surname 3
Works Cited
Pivot conference. https://m.youtube.com/watch?v=K6fw102AY7w
Salesforce Marketing Cloud. 10 examples of social media command centers. https://brandcdn.exacttarget.com/sites/exacttarget/files/10-Examples-of-Social-Media-
Command-Centers.pdf
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help