Document67 (4)

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Pennsylvania State University *

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202D

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Information Systems

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Nov 24, 2024

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docx

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By franchising, small firms can enjoy the benefits of integration, and reducing the constraints presented by fragmentation, while still enjoying their own independence and flexibility. This approach not only gives firms a competitive advantage they may lack on their own, but also benefits firms by increasing collaboration, increasing shared resources, and reducing the burden on the independent firms within their market. References: Brown, R. S. (2015). Franchising as a collective action mechanism in fragmented industry structures: JMI. Journal of Managerial Issues, 27 (1-4), 63-83,6. Retrieved from https://ezaccess.libraries.psu.edu/login?url=https://www.proquest.com/ scholarly-journals/franchising-as-collective-action-mechanism/docview/ 1756232156/se-2

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Document67 (4)

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