MARK 301: Individual Assignment
#3
Instructions
Using the
Fashion Channel
case (from the HBS Coursepack) as the basis of this assignment, you will
demonstrate your familiarity with two more steps in the 5-step problem-solving/decision-making
methodology. Specifically, you will complete steps 3 and 4, “
Evaluation of Alternatives
,” and,
“
Recommendation and Rationale
.”
Submit your response through Moodle
in PDF format
Review the relevant portions of the Powerpoint slide set related to our 5-Step Methodology for
Problem-Solving and Decision-Making before beginning the assignment, and ensure that your
work reflects the instructions for Evaluation of Alternatives as well as “Recommendation and Buy
In.”
The assignment consists of three (3) sections:
o
Section 1:
An exhaustive listing (presented in point form) of all of the positives and
negatives associated with each of the major alternatives in this situation (NB: There are
at least three (3) and at most four (4)
major alternatives in this case).
(60 marks and no
word limit)
o
Section 2:
An identification and brief description of each of the 3 or 4 (maximum)
decision criteria you recommend be used in comparing the alternatives and arriving at
your final recommendation. Briefly support each selection.
(15 marks and 100 word
limit)
o
Section 3:
The actual recommendation with buy-in support that is built around those
decision criteria. Remember to be focused and efficient.
(25 marks and a word limit of
250 words)
The assignment is due in the first five minutes of class 8 on November
6
th
– all submissions should be made electronically through Moodle,
and be submitted in PDF format
