CMKT400 - Final - PRACTICE TEST
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Toronto Metropolitan University *
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Course
400
Subject
Health Science
Date
Apr 3, 2024
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1
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CMKT400 – Winter 2017 – Practice Test 1) If Maple Leaf Foods of Toronto were to donate a certain percentage of its annual profits to adult literacy, they would be engaged in: A.
social marketing B.
aggregate marketing C.
database marketing D.
irresponsible practices E.
lifestyle segmentation 2) Ben Perez is driving along a mountain road. In the distance, he sees a road crew working on a fallen tree that has blocked the highway. When Ben first sees the road crew, which of the following perceptual processes has been engaged? A.
attention B.
exposure C.
comprehension D.
concentration E.
interpretation 3) Derek has seen a commercial for a phone company so many times that he no longer pays attention to it. Derek is experiencing: A.
advertising mutation B.
advertising burnout C.
stimulus discrimination D.
advertising wearout E.
sleeping effect 4) When Carlos considers automobile purchases, he almost always ends up choosing high horsepower "muscle" cars. This is most likely linked to a/an: A.
need for acceptance B.
unspecified need C.
preliminary need D.
need for power E.
avoidance need 5) The ________ may be thought of as a person's unique psychological characteristics and how these features consistently influence the way that person will respond to his or her environment. A.
self-focus cognate B.
personality C.
attitude profile D.
configuration E.
self-attribute profile 6) Spiro is shopping at Wal-Mart, and very quickly picks up everything on his shopping list that he needs. Because it went quickly and he feels good, he keeps shopping. This is an illustration of: A.
compulsive behaviour B.
reference values C.
selection acceptance D.
conspicuous consumption E.
purchase momentum 7) With respect to the consumer behaviour model that has been presented in the text, the ________ consist(s) of the shopping experience, point-of-
purchase stimuli, and sales interactions. A.
usage contexts B.
antecedent states C.
postpurchase processes D.
purchase environment E.
cognitive processes 8) We may not wish to be identified with a particular group (e.g., "nerds," "druggies"), so we take great care not to dress nor act like members of that group. The group which a consumer actively tries to distance himself from so as not to be mistakenly identified as a member is called a/an: A.
avoidance group B.
negative group C.
reverse aspirational group D.
rejection group E.
paradox group 9) Enacted norms are rules that are: A.
begun at a monumental time, such as a graduation B.
subtly agreed upon by members of a culture C.
forced upon people through laws D.
explicitly decided upon by members of a culture E.
those norms that involve violating a custom 10) In studying consumers like Gail, a college junior, marketers often find it useful to learn how they spend their leisure time, their interests in music or clothing, even attitudes about social issues, to be able to categorize them according to their lifestyles. This sort of information is called: A.
psychographics B.
configurations C.
core values D.
demographics E.
physiognomies
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