Prospective and Emergent strategies
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School
Florida Atlantic University *
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Course
6108
Subject
Health Science
Date
Dec 6, 2023
Type
docx
Pages
2
Uploaded by SuperHumanPorpoise2775
HSA 6108
Assignment Number 1
Why is it important to understand the difference between prospective and emergent strategies?
Provide a specific example not listed in the textbook of a company or organization in healthcare
or from a company entering the healthcare space through vertical integration. (Chapter 1)
It is important to understand the difference between prospective and emergent strategies
because, as part of an administrative team, it is important to understand which strategy in the
planning process would be the most effective in achieving your organization's goals. Prospective
strategy aligns with the mission statement and goes with the current flow of the current process.
The emergent strategy utilizes more comprehension on competition and based on the patterns
and evidence-based outcomes of the organization.
An example of a company entering the healthcare industry through emergent strategies is
Walmart, Inc. Walmart Inc. unveiled its first Walmart Health center in Georgia, September 2019.
This clinic is a combination of primary and urgent care. (Friedman 2019) When you think of
Walmart, you think of the cheap and how Walmart has everything you need, and now, in some
locations, literally everything! Even a doctor. There are now 32 Walmart Health locations and
expected 17 more by the end of 2023. The spokesperson for Walmart stated “Walmart is
committed to making health care more affordable and accessible for customers in the
communities we serve.” Now, it is really a one-stop shop. During Covid-19, Walmart went from
operating 24 hours a day to 17 hours a day, and it still continues to succeed. This business
strategy appears to be focused on cross-selling and upselling to disposable income supercenter
traffic. (Schempf & Wolff 2021)
This strategy is from an emergent perspective by updating and adapt their original plans
of being the 24 hour super store. This effective strategy utilizes the current condition of the
world, more flexible to the change and bringing even more revenue to their business model.
HSA 6108
Assignment Number 1
Schempf, A., Wolff, T. (2021, February 17). Walmart Health: Will the fifth attempt at clinics be
the charm? Recon Strategy.
https://reconstrategy.com/2021/02/walmart-health-will-the-fifth-
attempt-at-clinics-be-the-charm/
Friedman, M. (2019, September 30). Walmart Adds Health Clinic To Its Lineup.
Arkansas
Business
,
36
(39), 29.
https://link.gale.com/apps/doc/A603633237/ITOF?
u=gale15691&sid=bookmark-ITOF&xid=7b7cd4a8
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