Case Study New Health Labs-1
docx
keyboard_arrow_up
School
Wayne State University *
*We aren’t endorsed by this school
Course
3300
Subject
Health Science
Date
Dec 6, 2023
Type
docx
Pages
3
Uploaded by KidDeer2693
Skyler Cheatham
18967 Ashton Avenue
Detroit, MI, 48219
October 16, 2023
Dr. Adam Davis
President
New Health Labs
Dear Dr. Davis,
I hope this letter finds you well. As the director of public relations for New Health Labs, I would
like to address and develop a plan to resolve the issue concerning the protests by ROAR that are
scheduled to take place. As everyone in the organization is aware, New Health Labs has a great
reputation for its researchers generating socially aware solutions to solve problems. Ragus-A is
currently undergoing testing in order to create a medical solution. If ROAR demonstrates outside
of the lab, I am concerned about the negative publicity that can come from the protests. With
this, I am also worried about the effect this may have on employees, decision makers, and
supporters of our labs work. After analyzing the situation, I have identified facts and key issues
that need to be addressed in order to effectively communicate a plan for New Health Lab.
Facts/Key Issues
Looking at the facts of the matter, the lab has had a contract to test Ragus-A for the past 10 years.
This contract hasn't been announced to the public, and most employees don't know as well. The
testing of Ragus-A involves monkey’s genes being modified, causing them to lack the hormone
insulin. The offspring then inherits the diabetic trait and is treated with regular injections of
Ragus-A. With 6 months of testing left, 30 monkeys have been used in this experiment. 10
mature monkeys have been euthanized to determine long-term effects it may have on the brain.
The control group is left untreated while showing symptoms of diabetes. Since ROAR is known
to be protectors of animal rights, my biggest issue is them viewing the testing being performed as
animal cruelty and creating negative publicity. If negative publicity is created, innocent workers
for New Health Labs might be at stake.
Ragus-A is currently on its way to possibly becoming a medicine that can save millions of lives.
Statistically speaking, about 37.3 million Americans can have diagnosed with diabetes (
The
Facts, Stats, and Impacts of Diabetes,
2023). Diabetes is a serious condition where your body
can’t produce little or no amount of insulin. Without the body having its sufficient amounts of
insulin, a person must take insulin every day to survive. The main purpose of Ragus-A is to
reverse the genetically based deficiency of the hormone insulin (cause of Type 1 diabetes). With
a couple months of testing left, we may be on our way to creating a cure that can save the lives of
many. If ROAR interferes with the trials, I am concerned that this medicine will be compromised
for future generations use. New Health Labs focuses on developing solutions, and we want to
keep doing so by helping others.
Recommendations/Strategies
To address these issues and provide a beneficial resolution, I recommend the following action
steps to ensure the next best steps for the company:
1.
Considering Dr. Roxan Nagel’s suggestions, the entire project (including the monkeys
and four-person research team) should be scheduled to be moved immediately to a
different New Health facility to further conclude the project. Moving different facilities
can help to avoid publicity. The essence of this project requires there to be test subjects.
Getting the results from the tests provides crucial information about how humans may
respond to the medicine. Ethically speaking, this may outrage animal rights groups such
as ROAR. But our lab’s ultimate purpose of this project has a genuine outcome.
2.
Actively engage in projects or fundraisers that involve supporting animals. Doing this can
show that our facility means well to all (short term goal).
3.
Begin to communicate more effectively with New Health Lab’s workers and
stakeholders. Given that the Ragus-A research program was kept under wraps for so long,
I feel as though workers should know about these types of projects. Being more open
with key players of an organization can allow there to be transparent communication
during circumstances like this (short/long term goal).
4.
Once Ragus-A is officially launched to the public, engage in many public relations
campaigns to positively promote the medicine that can potentially change future lives.
With this, also give recognition to the monkeys and key players of this project for their
hard work (long term goal).
To implement these strategies, additional resources may be necessary for marketing and event
purposes. This will be of great benefit to supporters and the public.
As the PR director of New Health Labs, I believe that following these strategies can ensure
success in the long run. Adopting these strategies can provide transparency, help maintain our
great reputation, while also possibly saving the lives of many in the future.
Thank you for your great concern for this situation. I look forward to further discussing these
recommendations and working together to ensure the best success for New Health Labs.
Sincerely,
Skyler Cheatham
Public Relations Director
New Health Labs
References
Centers for Disease Control and Prevention. (2023, April 4).
The facts, stats, and impacts of
diabetes
. Centers for Disease Control and Prevention.
https://www.cdc.gov/diabetes/library/spotlights/diabetes-facts-stats.html#:~:text=Key
%20findings%20include%3A,1%20in%2010%E2%80%94have%20diabetes.
Your preview ends here
Eager to read complete document? Join bartleby learn and gain access to the full version
- Access to all documents
- Unlimited textbook solutions
- 24/7 expert homework help