DEA 1500 Lecture Notes
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Dec 6, 2023
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Lecture 25
Review:
When things are so spread out, people need to get to places by car, and this discourages social
interaction since cars are a more private setting.
Obesity
Physical environment:
-
How easy it is to walk around (walkability): pedestrian experience
-
Natural green space
-
Land use patterns, density (hard to walk from residential areas to commercial areas)
-
Indoor environment: elevator and stairs
Calories intake:
-
Fast food is cheaper than vegetables (agriculture subsidies)
-
Portion sizes grew over time
-
The vast amount of fast food restaurants (accessible)
Food desert: hard to find healthy food (lack of grocery stores)
Food swamp: too much of alternatives (unhealthy food options)
New Materials:
New Orleans Neighborhood Food Environment and Adult Obesity
Increase one grocery store per neighborhood - decrease in 7% of obesity
Poverty & Food environment
Income and supermarket per capita (wealthier people have more access to healthy food)
Different property per census tract: more supermarkets and less fast food restaurant in high
income neighborhoods
Income quintile & mean number of McDonald’s per capita: density of fast food restaurants are
higher in lower income areas
Chicago: racial injustice - African American have less access to healthy food
Diabetic Healthy food option - Upper East Side & East Harlem (link between access to healthy
food and socioeconomic status)
New Urbanism
Neo-traditional: recapturing the ambience of a small town + connecting with community
-
Enhance quality of public space (suburbs have more focus on residential but not public
spaces)
-
Increase convenience of daily living by reducing sprawl and car dependence
-
Increase housing affordability (less separation between different socioeconomic status)
-
Dirty zoning (mix of residential and retail; make it easier to have different housing /
residents to mix)
Neighborhood Planning: a lot of resources are invested towards shared space
Ginning people walking destination
Making pedestrian experience positive
Residential mix: suburbs prohibit a house and an apartment on the same lot
-
Consciously mix housings in the same area
Architecture: imagery of small town, nostalgia, what things use to be
Places to walk and to be: residents are able to meet and interact with one another
Transportation: TOD, traffic on the outside of town; in the center, only walkaways
-
Deemphasize cars: the garage is an afterthought, built behind the house
Cohousing
Communism: doesn’t pay attention to privacy; forcing too much social interaction
Keep residence, downsize housing, upsize public space
A lot of communal living
Planning: Intentional social interaction (residents will frequently run into their neighbors)
-
Denser residential (close proximity)
-
More community spaces (walkable or channeled into)
-
Surrounded by low density environment
Circulation: Pedestrian dominant
-
Cars on the outside
-
Streets are designed, after you park, you will be channeled through community space
Common House: community kitchen, dining room, daycare center, etc
-
Residents sign up for different jobs
-
Kitchens are full with state of the art facilities
Private home: living rooms and kitchens are downsized - encourage people to go to communal
spaces
-
Front door: neighborhood and people
-
Back door: several hundreds acre of nature
-
Bedroom is on the back of the house
-
Balance of personal and community space
-
Private outdoor space
Lecture 26
Work
Technologies sometimes can cause stress (most first responders are stressed out about IT system)
Human factors (Ergonomics) - comfort, health & safety, efficiency
HER Process: Cognitive ergonomics: with respect to can users understand how to use the
product
-
Visibility - can users see what to do or where it is
-
Mapping (Concept mapping) - Designers have a map of how the product is going to work
in their mind and does it match with the users’ concept maps (the new seatbelt that got rid
of buckle, and users can’t figure out how to use it + controls for burner)
-
Feedback - do users get feedback after the control (having a thin red line to indicate
danger zone dramatically decreased the error rate and average response time + burner that
is under the surface and producer added a red light to indicate that it’s on + electric cars
don’t make that much sound, so people don't notice that there are cars nearby, so
producers added auditory + at nuclear power plant since workers cannot figure out the
difference between two handles, they put their own cases on them)
Examples:
Evaluation of airplane emergency instruction, usability standard 38%, 11 out of 40 subjects met
criterion (conditions: adults, english speaker, no stress)
HER Principle: Anthropometric (does it match up with the size/capability of users’ bodies) &
Biomechanics (when the match is incompatible, it can cause physical damage)
-
How high should a shelf be? How far should the reach be?
Anthropometric Diversity & Distribution - 5th to the 95% criteria to accommodate variety,
people with disabilities
Biomechanical issue in CKB - sink on the left is too close to the hand dryer (5th to the 95th for
shoulder length); causes biomechanics since students have to lean in order to avoid the hand
dryer
A lot of healthcare use contribute to biomechanical issue (musculoskeletal problem)
Keyboard Use
-
Keyboard injuries are epidemic
-
Common injury: carpal tunnel syndrome
-
People’s wrists are at extensions when typing, soft tissues are scraped on bones; finger
tendon rubs during extension
-
Keyboard designed to angle up, but if the surface is tilted down, the wrist angle will be at
0 degree which is desired
Disc pressure and muscle tension, when sitting up straight there is more pressure
-
Dental hygiene, carpenter
Sink’s height
Lecture 27
HER Process: Indoor Air Quality
-
Outside sources
-
Next to a steel mill
-
Equipment
-
Copy machine
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-
Human activities
-
Smoking
-
Building components and furnishings
-
Plants causing mold
-
Special use areas
-
Gas stove
Health effect: irritation, neurotoxic symptoms, somatic symptoms, cancer
Potential pollution in a residential setting: fireplace, cooking range, wall coverings, mothballs
Average of eight American cities Nitrogen dioxide exposure: people who have kitchen with gas
stove the average of exposure is a lot higher, while kitchen with electric stove has less exposure
than ambient since the house protects residents from outside pollutants.
Sick building syndrome: Energy cost jumped up, so made buildings more energy efficient, and
people started having symptoms while working in those buildings. (Non specific symptoms)
Ventilation problem. Height of the bar = sick building symptoms, horizontal lines are different
buildings, more ventilation less problems. The higher the air ventilation efficiency, the less
symptoms shown.
Environmental Justice: Indoor quality and types of fuels people use
In South Africa, people use more biofuels, but emit more particles and create a lot more
pollution, the more exposure to domestic smoke, the more respiratory problems. (Indoor cooking
with wood stove)
Percentage of people with respiratory disease, the bar is showing non smokers men and women.
Hours near the stove per day contribute to developing respiratory illness symptoms.
A lot of people in the world can’t afford electric or gas stove, meaning they have to sacrifice their
health for it.
Pesticide exposure: people of color are more likely to be exposed to pesticide (farm worker).
Injustice pattern between the level of exposure to DDT and socioeconomic status and race.
People know more about high temperatures than low temperatures (mostly done by the military).
What is going to motivate people to be involved with solving problems is showing how it can
directly affect themselves.
Urban heat island: fluctuation between temperature, when you are in an urban center, there can
be an increase of temperature than its ambiance.
Heat and work environment: some people work in hot working environment, thermal comfort
People’s behavior (energetic/lethargic/attentive/inattentive) in effect to hot classroom and cool
classroom; all of the student in hot classroom are in the inattentive and lethargic, and most
students in the cold classroom are attentive and energetic
Temperature and productivity: maximum productivity overlaps with the preferred temperature
Radar gets a signal, and detects when the signal shows up. Work period and temperature. When it
gets hot, the missed signal gets higher, especially when the work period is longer.
Summer productivity and winter productivity
Temperature is linked to aggression and violence, the closer people are to the equator, the
homicide rate is higher. In the United States, temperature and crime rate are correlated. Increase
in annual temperature according to the prediction of climate change, there will be an increase in
the number of violence and homicides. In Sub Saharan Africa, an increase in temperature
correlates with an increase in military conflicts. People have more negative tweets when the
temperature increases.
Climate change and sleep: sleep duration in minutes and night time temperature, elderlies are
especially susceptible.
Climate change and indirect impact: Agricultural industry will be more stressed towards
droughts. Farmers and metal workers in Kenya. How drought is linked to stress in farmers and
metal workers? Stress level is dramatically affected in farmers, but rather unchanged in metal
workers. Drought causes loss in growth in Zimbabwe.
Lecture 28
HER Process: Lighting
Aesthetics impact, creating moods and feelings
People prefer natural lighting, so how to get natural lighting into the building?
Designers realized there’s more than windows that can bring natural lighting into the building.
Manipulation on different types of lighting: fluorescence light is the least prefer (direct is worse
than indirect)
Glare (direct glare and reflected glare)
Residential Lighting and Falls: Lighting quality within homes of Europe, households that have
inadequate lighting contributes to more fall.
The contrast and lighting is related to elderly people, it takes them more contrast to see
something. Sensitivity has deteriorated over time (visual impairment).
Dark adaptation: elderly people take more time in order to adapt their vision in the dark.
Lighting is the most beneficial change that people can make on a highway system (decrease
crashes).
Lighting affects performance, but there’s
no linear
relationship. When it’s very dark, if you add
some light, there will be a dramatic improvement. However, once there’s a reasonable amount of
lighting, you get diminishing returns. Tasks also make a difference. Certain tasks that take a lot
of visual acuity and detail can be highly impacted by the amount of lighting.
Full-spectrum lighting and cool fluorescent lighting. Marketing claims that full-spectrum lighting
benefits users, however, there is no apparent difference.
Claims that natural light increases performance. The change in fall to spring of the minimum to
maximum in reading and math grades. Students in most daylight doubled this. People, however,
can’t replicate this study.
Peripheral clocks (nonvisual diurnal system)
Natural light and seasonal depression - not everyone experiences this and not all depression is
related to lighting. There is no fluctuation in mental health in Saudi Arabia since there is no
change in the length of daylight throughout the years.
Patients that are hospitalized because of depression and were randomly assigned to two rooms
with either 500 Lux and 300 Lux lighting. People in the higher lighting room were discharged
sooner.
Bright light promotes pain tolerance (less use of opiates). Patients are either on the dim side of
the building or the bright side.
Study on school children in Sweden. Similar background kids. Classrooms with windows or no
windows. Cortisol (stress hormones) is correlated with rooms with windows with no windows.
The cortisol level is higher when students are in rooms with windows. The pattern with what
people see with less daylight savings is present in classrooms with windows, but the pattern is
changed with the classrooms with no windows.
HER Process: Color
Hue, saturation, lightness
People from Namibia cannot tell the obvious difference in colors that people in North America
can distinguish, but can see the ones that Americans can’t discover.
Colors do not have uniform meaning. There are colors that people tend to like and tend to not
like. People prefer cool tones and dislike pale white. It has something to do with people’s
experience and familiarity with colors. People ranked their desired residence color (most
popular: blue, green, purple) If you live in the red dorm, your preference is going to be red.
Lecture 29
The meanings of colors are not as universal as expected.
The preference of colors is more universal than expected.
Why is there a systematic preference for colors?
●
In Italy, there's a dorm with designated colors on the interior. Students were placed into
different dorms randomly. The color of the dorm that students lived in is related to the
preference of the color. Suggests something going on with familiarity and preference.
●
First measure subjects preference. Associate some color with negative, positive, and
neutral objects. Measure the color preference again, and compare. The finding indicates
that they can change people’s preferences. However, it is under no-delay context. With
waiting a day to ask for preference, there is essentially no evidence.
●
Biological: In Sweden, subjects are asked to do a task, and everything is constant except
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the color of the room. (Time 1 and Time 2 are replications) Measuring delta rhythms,
which is higher when subjects are in the blue room.
●
Color and performance: Certain kinds of performance may be more sensitive to colors. If
subjects are assigned proofreading (more meticulous and attention), red facilitates this
performance. Blue and probably green help with ideation and creative tasks (open-ended
challenges).
●
Subjects given words and asked to recall. Subjects were given common objects and asked
to generate multiple uses. People recall better in rooms with red, worse in rooms with
blue (compared to neutral). Vise Versa.
●
Subjects asked to use parts to make a toy with either blue parts or red parts. Judges
evaluated black and white copies of participants' designs in terms of originality and in
terms of practicality (ruling out confounding). Blue toys score higher in originality and
red toys score higher in practicality.
●
Color is very different in fast food restaurants and high end restaurants. Bright colors in
fast food restaurants may promote customers to eat faster. Muted tones in high end
restaurants may slow down customers’ experience, which makes customers spend more
money.
●
Supermarkets manipulate lighting to change the color perception.
HER Process: Small Group Ecology (placement/arrangement of furniture)
Taking into account or ignoring personal space zones. How far apart tables should be? Is the
user’s personal space getting violated.
●
Different seating is associated with the kinds of behavior that users want to have
(interpersonal interaction): sitting next to each other (cooperative), sitting on the opposite
side of the table (competing), sitting in a catty corner (alienation). The leaders are most
likely to sit at the ends of the table, and people sitting next to them often have more
influence.
Facilitate or reduce social interaction
●
In a mental hospital’s lounge, a psychiatrist noticed that patients were being discouraged
to have social interaction because of the furniture placement (sociofugal). The
psychiatrist rearranged furniture and encouraged social interaction (sociopedo).
Depending on the context, choose between sociofugal and sociopedo.
●
Applied to marketing, the arrangement of tables and how much money you make at the
restaurant. Anchored Deuce (anchored to a wall and a table for two), floating “four-tops”
(tables for four), banquet (one side of the table has aligned couches), Four-top booths.
Lecture 30
HER Process: Enclosure and Layout
How open is the setting?
Open offices (office landscape): Created in Germany. Work environment that is more open to
facilitate teamwork, cooperation. More technologies are put underneath the floor. A lot of
flexibility to accommodate this working churning.
●
A study measuring work satisfaction in traditional offices before they move, and they
either transform into open office or traditional office space. The work satisfaction across
traditional office space remains constant, while the ones who moved to open space
offices have less satisfaction.
●
Looking at the role of the job and the privacy needs and priority. Maintaining privacy is a
lot easier for some people than others in open office space.
●
When jobs are compatible and in need to cooperate, open offices do provide efficiency
and bonding.
●
Noise: survey on people in open offices and what they are annoyed about - mostly
speech.
●
Open office worker with noises and fatigue.
●
As the noise level gets louder (the average dcb), the annoyance gets higher. When
looking at how many times the noise gets over the mean, the correlation is stronger.
●
Lab study: college students are put in a condition to have to type and either in a quiet
environment or listening to simulated open office noise. Little impact on typing, and no
change between perceived stress. However, there is a substantial difference in the
measurement stress hormone. After Effects test: how many times does a person attempt to
solve a hard test.
●
Open classrooms: the teacher built his own walls to recreate a traditional classroom.
●
When you talk to a teacher that teaches in open classrooms reports fatigue and having to
change the way they teach since they don’t want to disturb the other classes (coping).
Layout (adjacency)
●
Corridors next to work spaces distract people with movement.
●
If I want to create a space for a group: bad element - no barrier, not distinguishing it from
individual work space, no visual prospect
●
Work space and social space should have some distance in between
●
Designing for housing: focal point - physical proximity (if people are closer to each other,
they are more likely to interact with each other.), functional distance (separated entries
isolate residents, while adjacent entries promote interaction)
●
Amenities (food)
Application with all the HER Process
Facilities planning and management: how to make the organization better and emphasis on
individual well beings (very interdisciplinary).
Lecture 31
●
Nosocomial infections in hospital - staff has to wash their hands in between patients (the
urgency of the situation may prevent staff from washing their hands) - move the sink to
beside the bed
Biomechanics - instead of having the keyboard on a flat surface, put it on a downward slope
●
Textile mill: change the angle of the table and padding on the edge; to prevent allergy,
workers wear sleeves
Occupational stress: bus drivers in urban areas have a lot of injuries at work and are twice as
likely to have heart disease compared to other blue collar workers.
●
A study that compares bus drivers’ hypertension (high blood pressure that is at risk of
heart disease). The longer the drivers worked the higher the blood pressure.
●
Healthy work: sense of control is important; high demand & low control create risks.
●
Engineers and social scientists came together to create a better work environment: they
took the busiest line in Stockholm and changed the bus route. Compared to no change.
They put in a designated bus lane for the bus where it is the most congested, and where
they couldn’t put in a designated bus lane, they enforced double parking vigorously. They
also put in a device in the bus, so that when it gets near to a traffic light, it turns green.
People at the bus stop have the information of when the bus is going to arrive, which
makes them less agitated. On the bus, the passengers also have more information about
the next destination. Prior to engineering, the number of job hassles were higher. Strain
after work is shown to be decreased (less spillover). Less pharmaceutical medicine and
blood pressure lowered.
●
In the United States, when people work in a stressful environment, the environment
doesn’t change, but there is a focus on meditation and a healthy lifestyle. Rather than
changing the person to fit into a bad environment, it’s better to change the environment.
●
Usually, if research and development is required, team workflow is more suitable. Relay
Race Model and Rugby Team Model. Cave and commons: have places where people can
do their own work (cave), but at the same time have places where people can interact
dynamically. Creativity is on the foundation of deep knowledge: put together different
experiences. Functional inconvenience: people are separated in space by different jobs,
but maybe it is better to have a mix. Make it less convenient to talk to people that have a
similar job.
●
Instead of having elevators and hallways, the building’s circulation can be opened up, so
users can bump into each other.
●
Put people in spaces where the manager or boss is there (a place where they spend a lot of
time, but still has a private space), which is different from the traditional pyramid system.
●
People often get inspiration from their break time, so create spaces where people can step
back from thinking about the problem. Giving people spaces that are different from their
work space (changing frames).
Lecture 32
Why is nature restorative?
Attention Restoration Theory
●
Voluntary attention: needs effort (WWII, dangerous for baby to go outside, so people
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built nets outside of their apartments’ windows), there’s a limitation in capacity
●
Effortless attention: ebb and flow, the capacity of effortful can be restored by being in
nature
●
Property of restoring voluntary attention: take a break
●
Idea of fastination: attention without effort, people are drawn to it, curiosity attracts;
trying to put themselves in a situation that doesn’t need effort to pay attention (a lot of
medical institutions have distractions like this)
●
Contemplation: something that supports contemplation
●
Coherence: some underline patterns or structure (Japanese garden)
Biophilia: humans evolve as a species in African Savanna (nature), so any environment that has
features that resemble it, people are going to like it.
Evidence:
Preference -
●
A study looking at infants' preference for sound by measuring preference by the amount
of time that they are looking at something. The sounds that they like are naturistic sounds
and the sounds that they don’t like are man-made sounds.
●
Adaptations to windowless offices: the content that people put on the walls are nature.
Health -
●
Where you live and how much green space there is in relation to people’s health.
Independent of socioeconomic status, and the more green, the less likely participants rate
themselves in poor health
●
This study is better because subjects are prisoners and there can be random assignments.
Prisoners either have an internal view or external view. The percentage of visits to the
infirmary.
●
Patients are all recovering from the same surgery, and subjects either get a room with a
natural view or without one. Patients are randomly assigned. Nurses rate patients on how
the patients are doing while they have no idea what the study is. Patients need less pain
medication when in a room with a window to nature.
●
More exposure of green space in relation to mortality. Also, independent of
socioeconomic status.
●
Simulation study: what happens in patients’ brains when they see nature scenes. The part
of the brain that corresponds with relaxation lights up more.
●
More rumination in urban settings, and less in nature settings. The brain data lines up
with self-reported data.
●
Mang Backpack study: All the people in the study are experienced backpackers. Look at
people’s well-being when they are in the wilderness, on vacation (not backpacking), and
no vacation. Reported on the level of happiness, and people are happier in the wilderness.
Subjects that spent time in the wilderness did better after the wilderness on a
proofreading task.
●
Elderly exposed to simulated nature scenes when doing other activities. More pleasure,
alertness, and anxiety. Therefore, suggests that there might be more considerations to be
made when targeting certain populations.
●
Cognitive conflict, and this task can drench people's attention (cognitive fatigue). After
doing the task for 20 minutes, subjects go on a walk either in a natural setting or an urban
setting. People do a little better in blood pressure when walking in a natural setting.
Restore better in cognitive exhaustion.
●
People measure pre-task and post-task positivity, errors, and reaction time. Subjects are
either in a room with plants or without plants, there is a small increase when people are in
the room with plants.
●
12 month progress in working memory in students in schools with high or low greenness.
People’s progress still goes up over the year, but there’s an acceleration in schools with
high greeness.
●
Chicago public housing: close to randomly assigned; some housing has no nature, while
some has a little nature, and researchers looked at play behavior in children. Children
play more and have more creative play in areas with high vegetation.
●
Nature as a stress buffer: How much nature is near a children’s house (naturalness scale).
Grouped people in low, medium, or high stressful life events, and measured their
psychological distress. When there’s a higher level of
nature, the stress is buffered to
some extent (the slope is less steep).
●
Office workers and how much job strain (high demand, low control) they have. People
with high job strain have more intention to quit, but it is buffered when they have a
natural view.
Environmental Justice: kids in families in lower income have less access to greenery.
Lecture 33
Environmental Attitude
Dominant Social Paradigm: cornucopia (belief of unlimited resources), binding faith in
technology (if humans get in trouble, we can figured a way out with science), anthropocentrism
(humans in the middle)
NEP (New Environmental Paradigm): Biocentric, concerns over science and technologies, limits
to growth, can’t control nature but have to work together
Environmental Attitudes in International Comparison
Over time, the USA is becoming less environmentally concerned compared to the rest of the
world.
Greenland: region is more affected by climate change since the proximity to polar regions, so
people are much more concerned with the environment.
What predicts environmental attitudes?
●
Political ideology (strongest predictor): People who are politically more conservative are
more likely to believe in the Dominant Social Paradigm. While people who are more
progressive are likely to be greener. People in more democratic states tend to support
environmental regulation. Frame information differently to them (one towards
conservative value and towards progressive value). In the short term, it is possible to
change people’s opinion. The strength of value is more important to conservative people.
●
Education: Early childhood experience in nature. Environmental attitude and knowledge
in high school. Study on wild nature and domesticated nature. Measured activity in
childhood and prediction of their attitudes in adulthood. People who have more
knowledge on environmental issues will be more likely to believe in NEP.
●
Age: young children are negative towards nature and it goes down over time. The
relationship is not linear: a study that follows the same group of children from age 6-18.
Low at young age, raises over time, levels off, and drops at adolescence age. Changes at
adolescence age over the years: personal responsibility drops.
●
SES and ethnicity: Public’s perception of what a group’s environment concern is and
what the actual level is. The public thinks that people of color and poor people are less
concerned about environmental issues.
Origins of Environmental Attitudes:
●
Religion: anthropocentric, nature is for humans. Judaic-Christian society: stewardship
and treating animals with respect. Native Americans: shiprock, alignment between people
and nature. FengShui: alignment between people and nature.
●
Art and Literature: how the story is depicted: the hero is crowned for cutting down trees
and taming a cow. However, there is also a side that celebrates nature. Depends on how
the environment is portrayed.
●
The frontier experience (the turner thesis): fight nature for progress, something to
overcome. In order to habitat, people need to clear the land and build shelter. North
America was mostly covered by forests 300 years ago. The USA was the first to have
national parks. Western expansion: exploitation.
●
Technology: distance people from nature and Earth. Plow: the distance between human
labor and the environment becomes more distant. Technology is going to help humans to
survive by creating products that increase sustainability.
Lecture 34
What behaviors should we focus on?
Population:
●
Population growth is algorithmic, and not linear. Maltheus’ theory of carrying capacity,
and the main thing putting pressure on the capacity is population. The relationship
between total surplus and number of people. As the population increases, the surplus is
growing. However, the population will hit the carrying capacity, and the surplus is going
to stop growing. Maltheus claimed that this is inevitable, and war, along with starvation
will occur.
●
Water, forest, land, loss of species = running out of resources
●
Counter to Maltheus: people are intelligent, and they will notice diminishing returns.
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People will feel the urgency to stop this carrying capacity, therefore they will invent a
technological fix.
Technological Fix:
●
necessity is the mother of invention, energy use, carbon footprint
Population size x Per capita energy use
Carbon footprint of the United States is bigger compared to other countries.
●
Bhutan compared to the United States: very different lifestyles and the amount of
possession owned.
Knowledge: Increasing awareness, implementation (what to do?), credibility (is the information
coming from a trusted source?), norms (what are other people doing?)
●
The mismatch between the perceived environmental impact and the actual impact of
household activities.
●
Feedback: People are clueless about the energy that they consume. People either can see
their meter in an accessible place, and can’t see where the meter is. The electricity
consumption is much lower when there is feedback. In University in Ohio, they installed
a visual representation of energy consumption in dorms and halls (It gets brighter when
more energy is consumed). It didn’t matter if the installation was in the hall or the dorm.
The continuous feedback is more effective. People in a town that is more conservative
lessened their consumption of energy after a feedback was shown on the television.
Flyers to purchase returnable bottles are way more effective when it is in a small
convenience store than a large supermarket. Reason is the time from getting flyers to
checking out is much shorter.
●
Implementation: How often do people engage in pro-environmental activities? What
should you do to help the environment? Environmental attitude is necessary but it’s not
the sole factor. TFR with female education & TFR with FP.
●
Predicting Birth Rate: female education, access to contraception, the strength of two
predictors is X in democratic context.
●
In Germany, the government wanted more people to use public transit. Randomly
selected individuals after moving received a free one day pass and a map. After moving,
the intervention group has a big increase after the three months they move.
●
People are more likely to use solar energy when the people they know feel positive about
it.
●
When people get information from private companies, they think it is less credible than
their local government since it is perceived to be more objective.
●
When there are other people around you that pick up trash, you are less likely to litter.
●
Manipulation of the information on towel and water use. A traditional towel uses a sign in
the hotel, and another one that emphasizes what other people are doing in the hotel.
Lecture 35
●
Malthus and population growth
○
Carrying capacity = not enough resources to support the population leading to
outcomes of war, disease, starvation etc.
○
Ctri of malthus: when slope starts to slow down, people can recognize that and
come up with inventions (technological fixes), even though resources are finite
and ppl are growing, come up with solution to beat system
○
But that solution can result in unintended consequences like carbon footprint
energy consumption etc.
knowledge
A.
Getting from Intention (what you want to do)
to Behavior (actually engaging in it)
1.
Difficulty of the behaviors: easier the behavior, the more attitudes and values will
influence
a.
If difficult it's gonna be less of a connection
i.
Wanna drive my car but no good mass transportation where i live
b.
Example: positive env attitude/value ab recycling, how easy or hard is it to
engage in recycling glass, do you do it?
i.
Low constrain (easy to do) to recycle glass so people were more
likely to recycle
ii.
If its easy to recycle, college students are positive, have green
attitude, so they recycle more
iii.
If less convenient like taking it to recycling center by transport,
less likely to transport
c.
Correlation jumps if you make it easy on top of intention to be green
d.
Difficulty of engaging in behavior makes difference
e.
Other constraints: time, money
f.
Wanna make it more convenient
2.
Mastery|control & helplessness:
a.
I've got this attitude, want to make change, use less water, change diet,
transportation etc. but what about mastery, control and helplessness?
b.
High self efficacy: high feeling of control
c.
Environmental activist and non activist
i.
Feelings of personal efficacy and political leverage (possible for us
as a group to influence political process)
ii.
Env activist have higher personal efficacy and political leverage
d.
Learned helplessness
i.
As altitude goes up (more green, higher concenr about env issues),
overall behaviors go up
ii.
But feelings of helplessness moderate or interact with
iii.
As attitude goes up behavior goes up, groups with low helpness go
up faster
iv.
Relationship between attitude and behahivor is weaker if u feel
helpless in general
v.
If u feel less helpless it is stronger
vi.
Low helplessness: goes up fastest,
vii.
High helplessness: even if u have attitude you are not gong to join,
actually do the intention
e.
Coping (swedish adolescents and coping with climate change)
i.
Meaning focused coping: trying to find meaning
1.
I have faith in humanity, we can fix problem
2.
I have faith in people engaged in env organization
3.
I trust scientist to come up with a solution to the future
ii.
Problem focused
1.
I search for info ab what i can do as a child
2.
I talk with family and friends about what one can do
iii.
Emotion focused
1.
Climate change in something positive bc weather will get
better
2.
I think the problem is exaggerated
3.
I cant be bothered to care about climate change
iv.
Problem coping engages a lot more but is a lot more upset
v.
Emotion
3.
Incentives and
a.
Social traps: habitual nature of human behavior
i.
Example: tragedy of the commons
1.
Each farmer puts a cow on commons but a farmer decides
to put 2 cows on the commons
2.
All of these individual decision causes collapse of
commons, bc ecosystem is ruined
ii.
Short Term: Trap bc short term reinforcers, for the person are
positive
even if the
iii.
long term outcome is negative for the group
iv.
Short term reinforcers are stronger than long term, we respond
better to short term
than long term
v.
Can be disastrous in the long run for everyone as as society but
hard to resist because it is a trap, reason it is a trap is bc short term
is much more powerful
b.
Individual Trap: short term positive, long term negative,
c.
Counter trap: Missing hero(ine)
i.
Short term = negative, long term prevents long term positive
ii.
Instead of making
sacrifice personally for good of group,;
iii.
Missing hero: individual negative even though its good for the
group, u dont do it
4.
Change the incentives (add counter reinforcer or shift the delay)
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●
Smoker who tried to quit
○
Add counter reinforcer: get prescription for electric cigarette
shocker
○
Short tern: nic (positive) but pair it with a shock and it is most
proficient in getting people to smoke because short term is
powerful
●
Using mass transit
○
How about if everytime you use the bus, you get a coupon for
discounts
○
People using public transport increased when they got coupons
○
Changing incentives, adding counter reinforcements
●
Reduce fertility in philippines
○
Change hospital fees: first 2 kids are free, more than 2 costs a lot
○
Benefit of tax incentives if u have 2 or less (tax deductions)
○
Educational placement is linked to family size
○
Maternity leave is paid for for first 2 kids
●
HOV Lane
○
More than 1 person in car to use that lane
○
Increased carpooling
Dragons of Inaction: why is it so hard to get people to behave?
1.
Poverty of Affluence: link between economics and happiness
a.
Doesn't matter if your working class vs filthy rich, happiness level
is more or less the same
b.
Job satisfaction: lowest its ever been
c.
Ecological paralysis/env helplessness: what can i do about climate
change as just one individual