SWOT Analysis

Running head: SWOT ANALYSIS 1 SWOT Analysis Name Institutional Affiliation

SWOT ANALYSIS 2 SWOT Analysis Strengths  There are varied counselling programs on offer.  The administration of the counselling center is efficient and supportive.  The programs are tailored to meet the needs of students.  There is qualified and competent staff.  The center has high reputation based on the quality of service it offers. Opportunities  The center can enter into partnerships with other departments to improve its services.  It is possible to improve the current counselling center to create an environment that promotes openness among students.  Incorporate technology to develop programs that meet the trends in the learning environment.  Develop new counselling programs can attract more students.  Analyze existing issues and develop solutions that can improve engagement. Weaknesses  There is poor communication between the staff and the top management.  The center does not have an expansion strategy to introduce new programs that gather for emerging needs.  There is no consistency on the programs offered by the center.  The goals of the top management differ to those of the people on ground. Threats  Other universities can develop better counseling centers that could attract students from Hillsboro.  Reducing budgetary allocation can affect delivery of counselling services negatively.  Failure to incorporate technology could lead to the closure of the center.  Changing trends could affect the current programs. Real Issues There are three key issues at the stake of the counseling center. The main issue is the failure of the center to reinvent and identify better approaches that could be used to attract students to receive counseling. Initially, the center worked well, and students visited different counselors to receive mental help. However, as time changed these methods failed to match the changing needs of the students leading them to resort to other methods of solving their problems

SWOT ANALYSIS 4 The planning process requires the involvement of four key stakeholders. The counseling staff is the main stakeholder that should be involved in the planning process. The counseling staff is knowledgeable and aware of all the counseling needs in the environment. They are the people who will help in raising issues affecting counseling and the measures they think it can help to address these issues (Al-Sawai, 2013). Student leadership including student leaders and staff in charge of student affairs. The two represent the interests of the students and will provide the right guideline on measures that should be implemented that lie between the confines of student rights (Ginter, Duncan & Swayne, 2018). The top management made up of the vice president is an important party that needs to involved in planning. The vice president provides that goodwill at the same time redirecting the team in line with the institution's expectations. The last party is a community representative who will present the grievances of the community regarding student behavior. The party will also help to communicate the resolutions to the entire community. Ways that Earlier Planning Procedures could have Prevented the Conflict The current conflict is a result of failure to plan in time. If planning had been done earlier, student needs would have been gathered for preventing a situation of reduction in the number of their visits to the counseling center. Additionally, the process would have ensured that there is a good communication plan in the institution. Effective communication would have helped to prevent the crisis and would have prevented the tension between the director and the vice president (Gopee & Galloway, 2013). Earlier planning would have allowed the center to reinvent new methods of reaching out to students helping them to speak and raise their concerns.

SWOT ANALYSIS 5 References Al-Sawai, A. (2013). Leadership of healthcare professionals: where do we stand? Oman medical journal , 28 (4), 285. Case Study. (n.d). “ The Model College Counseling Center. " Management of Human Service Programs Ginter, P. M., Duncan, W. J., & Swayne, L. E. (2018). The strategic management of health care organizations . John Wiley & Sons. Gopee, N., & Galloway, J. (2013). Leadership and management in healthcare . Sage.