Southwest Air
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Southwest is a low cost budget airline that operates the Boeing 737 aircraft. They offer some
select flights that go internationally to places such as Costa Rica, Jamaica, Aruba,
Mexico, and
much more. They have been in business since 1971 and were founded in San Antonio, Texas.
Southwest Airlines was founded by Rollin King and Herb Kelleher. The current CEO of
Southwest is Robert E Jordan who became the CEO in February of 2022, and their business is
headquartered out of Dallas, Texas as of now. At the end of Tuesday December 5th the stock
price of Southwest Airlines was $27.10 Over the course of the past year their
high was $39.90
and low was $21.91. The stock price is expected to drop even more in the following weeks as
flight attendants are getting ready to strike as pilots just got a pay raise. We may even see a
plummet in Southwest’s stock price if we see another system crash like we did last year. This
would result in millions of passengers being stuck at their origin and flights getting delayed as a
result of this as well.
So let's pray Southwest has taken preventive measures after last year to
ensure something like this never happens again. Southwest isn’t a part of any airline alliances
which makes them quite unique and stand out from other low fare airlines. They also have a lot
of hubs such as Harry Reid Int’l Airport in Las Vegas and Phoenix Sky Harbor. Just this year,
Southwest has announced that they will have a new hub in Nashville, Tennessee, which is
exciting as they hope to expand to new states and countries in the near future.
Southwest has
been presented with many challenges and complications throughout the past few years such as a
scheduling crisis in 2022 and COVID in the year 2020. This affected air travel significantly in
many different ways, such as the fact that during Covid people didn’t travel as much due to the
CDC guidelines and regulations. As a result many airlines had to park planes at airports that
weren’t being used and had to put a lot into storage as well.
Operating Margins are a ratio that
measures how much profit is retained after deducting variable costs. A good operating margin
usually falls within 10 to 20 percent (.1 - .2) but based on industry can vary. Southwest Airlines
fell short of this benchmark in all three years analyzed with a rough 2020 at -3%, 6% in 2021,
and back down to 2% in 2022. These numbers mean that Southwest might have had some trouble
paying their fixed costs in these years, and also gave troubles to investors who want to turn a
profit. Although their operating margins are considered to be low, all ratios can vary by industry
and Southwest also had to make many adjustments during the Covid pandemic which cost a lot
of money up front taking away from this margin. Return on Assets is a profitability ratio that
calculates how much profit a company is able to make on its assets. For Southwest, a good
example would be their airplanes. A Boeing 737 costs 89.1 million dollars, but most airline
companies buy in bulk and receive a discount. Either way, this ratio calculates how much profit
the company will gain over time from purchasing these planes. In 2021, Southwest had a return
on assets ratio of 0.02 and 0.15 in 2022. A good return on assets is generally considered to be
around 5% (0.05), and as we can see, although Southwest was under that benchmark in 2021,
they made up for in 2022 with a return of 15%. Debt to equity measures the relative proportion
of shareholder equity and debt that finance a company's assets. This ratio can also be used to
determine risk and leverage for the foreseeable future. Southwest had a DTE ratio of .87 in 2021,
and a .97 in 2022, which are both on par with and above the industry average at .55 - .87. A high
ratio indicates that a shareholder might find it too risky to invest into a company, and it makes
sense that Southwest would be on the higher end considering their performance in 2022. This
return to equity measures profitability and how well they are able to generate those profits. This
is a ratio that varies per industry, as industries around smaller businesses would be accruing less
revenue and the numbers would be smaller. For the airline industry standard, a good return on
equity is around 10 to 30 percent (.1 - .3). Southwest was able to host its shareholders to an 8%
return in 2021, but in 2022, with many flight cancellations, delays, and stock prices plummeting,
shareholders were losing money on the stocks at a staggering -3%. The current ratio is a crucial
numerical piece of information to see how liquid a company is so that they can pay off their
debts. Any ratio between 1.2-2 means that the company has at least two times current assets to
liabilities, meaning all debts can be paid and possibly some left over. Southwest recorded a
current ratio of 1.97 in 2021 (which is remarkable considering the lessened amount of flying due
to Covid) and 1.4 in 2022. Both of these ratios indicate that Southwest had done business well
enough to pay off any debts/liabilities accrued during these years. Working Capital for the last
two years shows how much liquidity Southwest has in a numbers format. In total, Southwest
$8,873,000.00 of working capital at the end of 2021, and $4,433,000.00 at the end of 2022.
According to the prior slide, you can put the numbers to the ratios to conceptualize how much
money they were working with at the end of each year. Overall, Southwest has made
a profit
every year for the last two years, but
was not profitable in 2020, this can most likely be
attributed to the Covid Pandemic and how there was a large reduction of air travelers during that
time.
However there are ways to improve their business and save money, although some
conditions make it hard for those necessary changes to happen; Such as unforeseen flight
cancellations, runway traffic, and airplane fleet maintenance. Since they have a quick ratio above
1:1, they could relieve some of their quick assets that are causing unnecessary issues, and be able
to get to a more balanced ratio. Although it is very important to note that having a quick ratio
above a 1:1 also means they have enough liquidity to pay off those current liabilities, which
could be the reason they are expanding so much and incurring more unforeseen expenses.
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- Happyville, Inc., operates a chain of department stores located in the northwest. The first store began operations in 1965, and the company has steadily grown to its present size of 44 stores. Two years ago, the board of directors of Happyville approved a large-scale remodeling of its stores to attract a more upscale clientele.arrow_forwardRelco Industries recently purchased Arbeck, Inc., a manufacturer of electrical components that the construction industry uses. Roland Ford has been appointed as chief financial officer of Arbeck, and the president of Relco, Martha Sanderson, has asked him to prepare an organizational chart for his department at Arbeck. The chart that Ford has prepared is shown in the figure. Ford believes that the treasurer’s department should include the following employees: assistant treasurer, manager of accounts receivable and four subordinates, manager of investments and three subordinates, and manager of stockholder relations and two subordinates—a total of 13 employees besides the treasurer.The controller’s department should consist of an assistant controller, a manager of general accounting and four subordinates, a manager of fixed asset control and three subordinates, and a manager of cost accounting with four subordinates—a total of 15 employees besides the controller.When Ford presented his…arrow_forwardtealesxille Sanctuary is a family-owned and operated wildlife park located in Melbourne. Healesville Sanctuary has more than 150 animal species, some of which are loaned from overseas animal parks. Healesville Sanctuary has two divisions for selling merchandise: a retail operation that sells food, beverages, shirts, souvenirs and other novelties to visitors within the park, and a wholesale operation that sells toys to department stores. The following management figures are relevant for the year ended 30 June 2020: Total assetS 69 120 000 Total current assets 34 560 000 Inventories 28 800 000 Net assets 51 840 000 Profit after income tax 9 792 000 The company tax rate is 30 per cent. During the conduct of the audit, the following items of interest were noted by the audit team: Due to an electrical contractor accidentally drilling through a power cable, all invoices for items sold through tealesxille sanctuary's wholesale operations on 22 and 23 June had to be manually prepared. Many of…arrow_forward
- Family Resorts, Inc., is a holding company for several vacation hotels in the northeastern and Mid-Atlantic states. The firm originally purchased several old Inns, restored the buildings, and upgraded the recreational facilities. Vacationing families have been well pleased with the Inns because many services are provided that accommodate children and afford parents time for themselves. Since the completion of the restoration 10 years ago, the company has been profitable. Family Resorts has just concluded its annual meeting of regional and district managers. This meeting is held each November to review the results of the previous season and to help the managers prepare for the upcoming year. Before the meeting, the managers submitted proposed budgets for their districts or regions as appropriate. These budgets are reviewed and consolidated into an annual operating budget for the entire company. The 2008 budget has been presented at the meeting and the managers accepted it. To…arrow_forwardZachary Airlines is a small airline that occasionally carries overload shipments for the overnight delivery company Never-Fail, Incorporated. Never-Fail is a multimillion-dollar company started by Wes Never immediately after he failed to finish his first accounting course. The company's motto is "We Never-Fail to Deliver Your Package on Time." When Never-Fail has more freight than it can deliver, it pays Zachary to carry the excess. Zachary contracts with independent pilots to fly its planes on a per-trip basis. Zachary recently purchased an airplane that cost the company $4,883,000. The plane has an estimated useful life of 25,700,000 miles and a zero salvage value. During the first week in January, Zachary flew two trips. The first trip was a round trip flight from Chicago to San Francisco, for which Zachary paid $300 for the pilot and $250 for fuel. The second flight was a round trip from Chicago to New York. For this trip, it paid $250 for the pilot and $125 for fuel. The round…arrow_forwardThornton Airlines is a small airline that occasionally carries overload shipments for the overnight delivery company Never-Fail, Incorporated. Never-Fail is a multimillion-dollar company started by Wes Never immediately after he failed to finish his first accounting course. The company's motto is "We Never-Fail to Deliver Your Package on Time." When Never-Fail has more freight than it can deliver, it pays Thornton to carry the excess. Thornton contracts with independent pilots to fly its planes on a per-trip basis. Thornton recently purchased an airplane that cost the company $5,632,000. The plane has an estimated useful life of 25,600,000 miles and a zero salvage value. During the first week in January, Thornton flew two trips. The first trip was a round trip flight from Chicago to San Francisco, for which Thornton paid $310 for the pilot and $260 for fuel. The second flight was a round trip from Chicago to New York. For this trip, it paid $260 for the pilot and $130 for fuel. The…arrow_forward
- Thornton Airlines is a small airline that occasionally carries overload shipments for the overnight delivery company Never-Fall, Incorporated. Never-Fall is a multimillion-dollar company started by Wes Never Immediately after he falled to finish his first accounting course. The company's motto is "We Never-Fall to Deliver Your Package on Time." When Never-Fall has more freight than It can deliver, It pays Thornton to carry the excess. Thornton contracts with Independent pilots to fly its planes on a per-trip basis. Thornton recently purchased an airplane that cost the company $5,588,000. The plane has an estimated useful life of 25,400,000 miles and a zero salvage value. During the first week In January, Thornton flew two trips. The first trip was a round trip flight from Chicago to San Francisco, for which Thornton pald $370 for the pilot and $320 for fuel. The second flight was a round trip from Chicago to New York. For this trip, It paid $320 for the pilot and $160 for fuel. The…arrow_forwardWheels, Inc. is a manufacturer of bicycles sold through retail bicycle shops in the southeastern United States. The company has two salespeople that do more than just sell the products—they manage relationships with the bicycle shops to enable them to better meet consumers’ needs. The company’s sales reps visit the shops several times per year, often for hours at a time. The owner of Wheels is considering expanding to the rest of the country and would like to have distribution through 1,000 bicycle shops. To do so, however, the company would have to hire more salespeople. Each salesperson earns $40,000 plus 2 percent commission on all sales. Another alternative is to use the services of sales agents instead of its own sales force. Sales agents would be paid 5 percent of sales. Refer to Appendix 2 to answer this question. Determine the number of salespeople Wheels needs if it has 1,000 bicycle shop accounts that need to be called on four times per year. Each sales call lasts…arrow_forwardSolomon Airlines is a small airline that occasionally carries overload shipments for the overnight delivery company Never-Fail, Incorporated. Never-Fail is a multimillion-dollar company started by Wes Never immediately after he failed to finish his first accounting course. The company's motto is "We Never-Fail to Deliver Your Package on Time." When Never-Fail has more freight than it can deliver, it pays Solomon to carry the excess. Solomon contracts with independent pilots to fly its planes on a per-trip basis. Solomon recently purchased an airplane that cost the company $5,522,000. The plane has an estimated useful life of 25,100,000 miles and a zero salvage value. During the first week in January, Solomon flew two trips. The first trip was a round trip flight from Chicago to San Francisco, for which Solomon paid $410 for the pilot and $360 for fuel. The second flight was a round trip from Chicago to New York. For this trip, it paid $360 for the pilot and $180 for fuel. The round…arrow_forward
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