Lady M Case Valuation

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Golden Gate University *

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300

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Finance

Date

Jan 9, 2024

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docx

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3

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Lady M Case Valuation 1. How many cakes would Lady M Confections need to sell in a year in order to break- even? Does this number seem feasible? Lady M Confections would need to sell 23,600 cakes in a year to break even, as indicated by the Excel calculations. This seems to be feasible based on comparing it to the semi-annual sales data from the Bryant Park site in 2013. The Bryant Park location sold around 28,800 cakes per year with an average
selling price of $80, sold around 28,800 cakes per year, equivalent to approximately 79 units per day. This is reasonable as requiring fewer units to be sold than the Bryant Park site. 2. What is your recommendation? Should Romaniszyn open the new location in the World Trade Centre? Considering the preferences of New York residents and Romaniszyn's interest in the corporate market opening a new Lady M Confections store at the World Trade Center seems good opportunity. The new boutique is expected to break even within 1 year and can recover its initial costs in less than 5 years, especially with a growth rate of 20%. Even with a more conservative 5% growth rate, the investment can still pay off in five years. Given Lady M's successful track record with new locations and the assumption of the new boutique having similar sales patterns to Bryant Park I would recommended to proceed with the new boutique to capitalize on growth potential. 3. What is Lady M’s enterprise value? How much of an equity stake should they be giving up to Chinese investors? We can use two methods to assess Lady M's enterprise value, as per the perpetuity growth formula the calculated value stands at $53,258.5, with Chinese investors being entitled to 18.8 percent of the equity stake. However using the EBITDA multiple method results in an enterprise value of $73,916.6, necessitating Lady M to concede 13 percent of its equity to Chinese investors. With the free cash flow method approach, discounting future cash flows and determining the terminal value. The final valuation is derived by dividing the previous year's free cash flow by the weighted average cost of capital (WACC) minus the constant growth rate.
4. What do you think of Romaniszyn's and Tom's baseline assumptions? Are they realistic? Romaniszyn and Tom's assumptions seem sensible and are backed by historical data, especially in terms of sales growth. The projected 25% to 40% increase in the opening years aligns with the company's past performance. Also, estimating costs as a percentage of revenue reflects a practical approach to managing expenses. Allocating a part of the budget for capital expenditures, even without immediate expansion plans, shows a wise financial strategy, providing flexibility for fixed asset investments as needed. 5. Do you think they should take the Chinese investors' offer? Why/why not? In my opinion, Lady M should explore alternative funding avenues, such as obtaining a bank loan, to construct a new store at the World Trade Center. Given the company's robust reputation and optimistic sales growth rate projections, it stands a good chance of securing favorable terms from a bank. This strategic choice enables Lady M to retain complete control of its equity, avoiding dilution from external investors. Importantly, it also helps mitigate the risk of potential loss of franchising rights to China, a factor that could otherwise impact the company's future growth and expansion prospects.
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