Lady M Case Valuation
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Lady M Case Valuation
1.
How many cakes would Lady M Confections need to sell in a year in order to break- even? Does
this number seem feasible?
Lady M Confections would need to sell 23,600 cakes in a year to break even, as indicated by the Excel
calculations. This seems to be feasible based on comparing it to the semi-annual sales data from the
Bryant Park site in 2013. The Bryant Park location sold around 28,800 cakes per year with an average
selling price of $80, sold around 28,800 cakes per year, equivalent to approximately 79 units per day.
This is reasonable as requiring fewer units to be sold than the
Bryant Park site.
2. What is your recommendation? Should Romaniszyn open the new location in the World Trade
Centre?
Considering the preferences of New York residents and Romaniszyn's interest in the corporate
market opening a new Lady M Confections store at the World Trade Center seems good
opportunity. The new boutique is expected to break even within 1 year and can recover its
initial costs in less than 5 years, especially with a growth rate of 20%. Even with a more
conservative 5% growth rate, the investment can still pay off in five years. Given Lady M's
successful track record with new locations and the assumption of the new boutique having
similar sales patterns to Bryant Park I would recommended to proceed with the new boutique
to capitalize on growth potential.
3.
What is Lady M’s enterprise value? How much of an equity stake should they be giving up to
Chinese investors?
We can use two methods to assess Lady M's enterprise value, as per the perpetuity growth
formula the calculated value stands at $53,258.5, with Chinese investors being entitled to 18.8
percent of the equity stake. However using the EBITDA multiple method results in an enterprise
value of $73,916.6, necessitating Lady M to concede 13 percent of its equity to Chinese
investors. With the free cash flow method approach, discounting future cash flows and
determining the terminal value. The final valuation is derived by dividing the previous year's free
cash flow by the weighted average cost of capital (WACC) minus the constant growth rate.
4.
What do you think of Romaniszyn's and Tom's baseline assumptions? Are they realistic?
Romaniszyn and Tom's assumptions seem sensible and are backed by historical data, especially
in terms of sales growth. The projected 25% to 40% increase in the opening years aligns with
the company's past performance. Also, estimating costs as a percentage of revenue reflects a
practical approach to managing expenses. Allocating a part of the budget for capital
expenditures, even without immediate expansion plans, shows a wise financial strategy,
providing flexibility for fixed asset investments as needed.
5.
Do you think they should take the Chinese investors' offer? Why/why not?
In my opinion, Lady M should explore alternative funding avenues, such as obtaining a bank loan, to
construct a new store at the World Trade Center. Given the company's robust reputation and optimistic
sales growth rate projections, it stands a good chance of securing favorable terms from a bank. This
strategic choice enables Lady M to retain complete control of its equity, avoiding dilution from external
investors. Importantly, it also helps mitigate the risk of potential loss of franchising rights to China, a
factor that could otherwise impact the company's future growth and expansion prospects.
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