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36106
Managerial Decision Modeling
Hand-in Assignment #8
(Solutions)
Rules:
1. This is a group work assignment.
2. There is 1 question.
3. Submit your excel file with
working @RISK and Solver models
through Canvas by the time
indicated. Turn in your hardcopy report
at the beginning of the lecture
.
Question 1. [20 pts]
Read the
Genzyme/GelTex Pharmaceuticals Joint Venture
case. The case portrays several aspects
of a joint venture situation, which include strategic aspects of the venture, deterministic cash flow anal-
ysis, and dealing with uncertainty surrounding many components of the venture among many others.
The case presents (in Exhibits 3 and 4) a completed deterministic valuation analysis, which shows that
the NPV of a 50% interest in the joint venture is about
17 million. We will extend this deterministic
analysis to capture the discussed uncertainties through Monte Carlo simulation analysis. You will need
the @RISK add-in to complete this assignment. The deterministic model provided in Exhibits 3-4 in the
case is also available in the spreadsheet file
Gen-Gel.xlsx
on Canvas under Assignments. You should
carefully go through the formulas in this Excel file while simultaneously reading the case to visualize the
process of computing cash flows.
Answer the following questions considering the Genzyme/Geltex case:
(a)
[8
×
3
4
= 6 pts]
Tabulate a list (see an example below) of the uncertainties discussed in the case
along with your choice of distributions to model them. Note that
there is no absolutely correct
answer; but there are some good answers and bad answers.
Answer:
Uncertain variable
Distribution
Justification for choice
FDA approval/market launch
RiskBernoulli(.65)
Page 7 of the case
Launch delay
RiskDiscrete(
{
0, 1, 2
}
,
{
.7, .2, .1
}
)
Page 7 of the case
Lifecycle of drug
RiskTriangular(10, 13, 20)
Page 7 of the case
Peak penetration rate
RiskTriangular(.2, .5, .59)
Page 8 of the case
Compliant patients
RiskTriangular(.75, .92, .94)
Page 8 of the case
Price per patient
RiskTriangular(600, 1100, 1300)
Page 8 of the case
Profit margin
RiskNormal(.7, .05)
Page 8 of the case
Marketing cost multiplier
RiskTriangular(.87, .93, 1.2)
Page 9 of the case
Business 36106
Assignment 8 (Solutions)
I will model the “Discount rate” as a deterministic parameter with a value of 20%, but also note
the following: Considering the discussion on page 9 of the case, one can also think of modeling
the discount rate as an uncertain variable. If you choose to do so, one can use RiskUniform(.2,
.25) (per the discussion on page 9 of the case). Another alternative approach is to think whether
the simulation model actually captures all the risks in the cash flows. If we have reason to believe
that the model indeed does capture all the relevant risks, then we would model the discount rate
as a deterministic parameter and simply pick the risk-free rate (typically, around 5%). However,
most practitioners doubt that simulation models capture all relevant risks (e.g., competitors)
and they employ discount rates with large risk premiums over the risk-free rate (that is actually
the approach being employed in the biotech industry as evidenced with the 20%-25% discount
rates).
Yet another approach would be to realize that Genzyme’s NPV is affected by the risks
involved in the joint venture, which is some weighted average of the risks faced by Genzyme and
Geltex.
As a result, one can also argue that the appropriate discount rate may be modeled as
RiskUniform(.1475, .23), or a deterministic weighted average given by the share of the Genzyme
and Geltex in the joint venture.
(b)
[3 pts]
Use a Tornado chart to find which of the parameters you have listed in part (a) have the
largest influence on Genzyme’s NPV?
Note:
You can either use Tornado charts available through the Sensitivity Toolkit add-in (from
Week 1), or Tornado charts included with @RISK (Advanced Analysis
≫
Advanced Sensitivity
Analysis).
You will need to manually specify the maximum and minimum values because the
default options may not allow capturing the entire range of values for the given parameters.
Answer:
I have set the base value for all the uncertain parameters to the values in the determin-
istic model, and chose the two additional values as the minimum and maximum. For the profit
margin, I chose mean
±
3 standard deviations as the min and max values.
As the picture implies, when taken individually, the 4 parameters that have the highest impact on
Genzyme’s NPV are: (1) peak penetration rate, (2) price per patient, (3) FDA Approval, launch,
2
Business 36106
Assignment 8 (Solutions)
and (4) Gross profit.
(c)
[3 pts]
Taking one parameter at a time, tabulate the individual best and worst case values of the
parameters listed in part (a) for Genzyme. Take all the individual best case values simultaneously
and report the associated best case NPV. Repeat the same thing for the worst case values and
report the worst case NPV. Considering these results, if you were in Phelps position, are you ready
to make an investment decision? Why, why not?
Answer:
Parameter
Best case
Worst case
FDA approval/market launch
1
0
Launch delay
0
2
Lifecycle of drug
20
10
Peak penetration rate
59%
20%
Compliant patients
94%
75%
Price per patient
1300
600
Profit margin
85%
55%
Marketing cost multiplier
0.87
1.2
Genzyme’s NPV (in thousands)
154,482
- 27,500
Note that if we use all the values from the “Worst case” column, but replace FDA approval to 1,
then we get an even worse scenario with NPV of
-57,962. Either answer is acceptable.
Although there is huge positive NPV in the best-case scenario, the fact that there is a non-negligible
negative NPV in the worst-case scenario makes it infeasible/hard to jump into a conclusion. Given
the wide range of possible NPVs, it might be preferable to see the likelihood of positive/negative
NPV, which we will achieve through a detailed simulation analysis in the next part.
(d)
[1+1+1 pts]
Now use @RISK add-in to implement your distributional choices from part (a) in
order to translate the provided deterministic model to a stochastic simulation model. Take 1000
iterations of the resulting model. What is Genzyme’s expected NPV? What is the probability that
Genzyme’s NPV turns out negative? Would you invest now? Why, why not?
Answer:
The chart below indicates that Genzyme’s expected NPV is around - 2 million and
that the probability that Genzyme’s NPV will be negative is around 56%.
This chart clearly
demonstrates that the best-case scenario reported in part (c) is extremely unlikely to occur.
However, worst-case scenario has a much higher likelihood of occurrence. On top of that, the fact
that expected NPV is negative and that probability of a loss is drastically large, I would back off
from this joint venture opportunity.
(e)
[2+3 pts]
The calculations in part (d) assume a 50:50 split between Genzyme and GelTex. As
in the base-case, assume that Genzyme is willing to invest
27.5 million and that its decision
criterion is based on expected NPV. What is the minimum percentage share that it should ask
for so as to invest into this venture? Use 10,000 iterations for each simulation and answer to the
closest integer. What if the decision criterion was to lower the probability of a negative NPV to
below 50%?
(
Hint:
You can use RiskSimtable to answer this question)
3
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Business 36106
Assignment 8 (Solutions)
Answer:
For mean NPV of 0, Genzyme should ask for a 54% share. For a 50% chance of positive
NPV, Genzyme should ask for 64% share. The final RiskSimtable is below (See tab “
(d) @RISK
model
” in
Gen-Gel
solution.xlsx
):
RiskSimTable
4
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