Newman_Stocks Bonds & Investments

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Trine University *

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5063

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Finance

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Apr 3, 2024

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6

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1 Trine University Stocks, Bonds, and the Market lululemon Macy Newman FIN 5063: Corporate Finance Dr. Dana Leland 24 September 2023 Background:
2 Lululemon has taken over the market for high end fitness or casual wear. They have had many factors that have helped them get to where they are now, it is not all done through marketing and brand awareness. They have taken their financials and used them to grow, and it has shown in the income statement and balance sheet. Throughout this paper we will be discussing stocks, bonds, and investments along with how they tie into the overall market and how they have helped lululemon grow as a brand. Investments: An investment can be defined as, “An asset or item acquired with the goal of generating income or appreciation overtime” (Hayes, 2023). It is important to understand what an investment is before looking into things like stocks and bonds. An investment works by bringing in increasing funds through increasing value over time. Investments come in many forms such as bonds, stocks, mutual funds, or even real estate properties. Now that we understand this, we will go into two main types of investments, stocks and bonds. Stocks: Stocks are a very common choice when it comes to investment options, many people know of them and the stock market. “Also known as equities, stocks are a type of security that gives you a share of ownership in a specific company” (Tretina, 2023). To use an example, if you were to buy stocks for a brand like lululemon, you would be considered a shareholder of lululemon. When buying stock in a company you are expecting to get a positive return on invest through capital appreciation, which means that company’s stock price has increased. From there a stock owner can decide to keep the stock or sell it back t the
3 company, in the end making a positive return. There are two main types of stocks, common and preferred. The main difference between the two would be with common stock you would gain the right to vote at shareholder meetings, whereas with preferred stocks you do not get voting rights but there is a certainty factor because they are granted dividend payments before common stock shareholders do. The last thing you need to know regarding stocks is how they are sold. Stocks are sold on exchanges, the two most common would-be Nasdaq of the New York Stock Exchange (NYSE). When buying and selling stocks there is a potential for great risk because of fluctuating prices causing a loss in the investment. Bonds: Bonds are known as debt securities which can be seen as opposite of stocks which are equities. “With bonds, the company or organization issuing the bond acts as a borrower and raises money from investors to fund projects or expansion effort” (Tretina, 2023). This can be seen as a sort of loan, there is money being lent out and in exchange there are interest rates added to the payments on top of the bonds principle. Like stocks, bonds have a couple different types. The first type I am going to talk about are corporate bonds which are issued by any company regardless of whether they are private or public. Next are municipal bonds which are issued by counties, cities, and states. And lastly there are treasury bonds, they are “issued by the U.S. Department of the Treasury on behalf of the federal government” (Tretina, 2023). This means they are backed by the government results in very little risk. Bonds tend to be a little more reliable as well as predictable when talking about investment options.
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4 How All of this Ties into the Overall Market: Stocks, bonds, and investments are fundamental components of the financial markets, and they play interconnected roles in the overall market ecosystem. Here are a few ways they tie into the overall market. The first thing is through market capitalization, Stocks collectively represent the equity portion of the market. The total market capitalization of all publicly traded stocks reflects the overall size and value of the stock market. It's a key indicator of market health and performance. The next would-be liquidity, the bond market provides liquidity and stability to the financial system. It allows governments and corporations to raise funds by issuing bonds, which are then traded in the bond market. Changes in bond yields can signal broader economic trends. Interest rates are another thing affected by these factors. This is because when central banks raise or lower interest rates, it affects bond yields and prices. These changes can have ripple effects throughout the financial markets. The last way they tie into the market I will discuss are economic indicators. The performance of stocks and bonds is closely monitored as leading indicators of economic health. Strong stock market performance can be seen as a sign of confidence in the economy, while bond market movements can provide insights into inflation expectations and economic stability. Understanding how these components interact is crucial for investors and policymakers alike in assessing the overall health and direction of the market and the economy. What Does This Mean for Lululemon:
5 Lululemon has been able to use these investments to grow as an organization. Lululemon has used stocks to raise capital for its expansion and business operations. By issuing shares of its stock, the company has been able to secure funds from investors, which it can then use to invest in new stores, research and development, marketing, and other growth initiatives. They may have issued bonds to raise capital for various purposes, such as refinancing existing debt, funding capital projects, or supporting its working capital needs. Bonds provide an alternative source of financing compared to equity (stocks) and can be an attractive option when interest rates are favorable. Companies often use financial instruments like derivatives (e.g., options or futures) to hedge against various financial risks, including currency exchange rate fluctuations or changes in commodity prices. Lululemon may use such instruments to manage its exposure to risk, which can help protect its profitability. It's important to note that the specific strategies and financial instruments used by Lululemon may change over time and depend on its financial goals and market conditions. The success of these financial strategies in helping Lululemon would be evaluated based on factors such as revenue growth, profitability, and stock price performance, among others. Work Cited
6 Hayes, A. (2023, March 16).  Investment basics explained with types to invest in . Investopedia. https://www.investopedia.com/terms/i/investment.asp Tretina, K. (2023, March 15).  Stocks vs. Bonds: What’s The Difference? – Forbes Advisor . Www.forbes.com. https://www.forbes.com/advisor/investing/stocks-vs-bonds/
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