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Feb 20, 2024
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Project Justification Project Description Note: This is explaining what the budget will go towards Scope (Measures of Performance) * Driver * Restrictions Milestones & High-level Schedule Note: Use actual dates and descriptions Risks Dependencies Other Assumptions Budget Project Authorization (sign-off) Sales at McDan'’s have declined by a 5% to 7% decline each year for the past 2 years Increased competition from restaurants and coffee shops offering fast food options, as well as food delivery apps have intensified the competitive landscape Believe new dessert option will attract new customers and increase spend from current Launch new dessert items using as much as possible from US Digital ads, posters and in-store signage, leveraging the creative already used in the US Translation required for the campaign materials and the dessert names Events at select locations with celebrities will be part of the launch plan Driver: 15% increase in sales in first year Restrictions (do not mention time/cost): No new dessert items to be developed, use same as US Dessert names must stay the same Same signage, promotional materials and digital ads as US will be used Must be Bilingual By October 10th Receive Materials from US By October 19 Translation Complete By October 30 Celebs identified and agents contacted By November 8" Signed Contracts with Celebs By November 9" All posters and instore signage printed By November 12" All items received at the stores December 15 Launch! Risks: Getting celebs to agree in a short time period and showing up due to their busy schedules, Risk that names of items may not work well in Canada (different from US) and tastes of Canadians may also be different, key approvers may be on vacation as leading up to winter break so more difficult to get their sign-off in time and could delay launch Dependencies: Translator availability, availability of key approvers Assumptions: Key approvals and translators will be available, English names are easily translated to French equivalent, US team willing to share materials and send creative files in a timely manner so as not to delay the Canadianization $500K List names and titles of key people required to authorize project
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