AGB 302 week 5 case study
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Week 5 Case Study
In this case study we read about the currency exchange risk of the food company F. Mayer. Overall, this case study highlighted the position of the chief financial officer run by Stephen Goode. F. Mayer has been a family business based in Australia that focuses on the distribution of imports of high-end foods from Europe to different markets throughout Australia. At this time F Mayer controlled the industry of high-end food imports throughout Australia, racking in thousands of orders each day. With the constant growth of the company (increasing by 15% each year, according to the case study) F. Mayer was sitting in a good place financially. With all of the work they were doing with Europe, F. Mayer was building the reputation of a great
platform for foreign currency exchange. At the time the Australian currency was worth more than
the European euro which obviously added to the substantial profit margin they were able to make off of the products being sold. For quite some time the Australian dollar was traded over one dollar, but with the instability of the currency in the market it would fluctuate quite frequently,
and at one point was valued at ninety cents. All of this immediate success of the company was extremely appealing for keeping their market open and not forming a hedging policy. In fact, before 2014 F. Mayer never even thought of having a hedging policy. Once the Australian dollar started to decrease substantially in 2014, it was brought to light that there needed to be something done to keep the success of the company at a constant rate. The currency’s value dropped below the .7000 mark which was deemed to be detrimental. This is when hedging for F. Mayer was starting to take place so they could still make profits in an economy that was now failing them. In the email that Stephen Goode received there were alternatives for ways that this financial issue could be resolved. The first being purchasing a put of the Australian Dollar, then doing a EUR call option. This would be a four-month plan that in the end would ultimately work in favor of the F. Mayer would be low risk but also lower reward compared to the two other options. The second option is somewhat of a spin on the first one. In this one you would buy an AUD put and EUR call, and then sell the AUD call and the EUR put. In turn this option is more complicated but gives around the same result as the first one. The last one, which I believe is the best option
for F. Mayer is called a “Knock-In”. This would keep the company at a consistent rate with the hedging but provides it with the highest reward when it is low in risk.
All in all, the fact that F. Mayer was able to be successful for so long without implementing a hedging policy shows that they were doing something right. Throughout those years they were able to maximize their profit margins because of the high rates of currency when transferring from the EUR to AUD. Bringing a new hedging policy will only be a positive addition and will make sure that they stay successful in the long run.
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