IBS805 Group Assignment 2 - Market Analysis - Environment and Impact - S24

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Seneca College *

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805

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Jun 1, 2024

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IBS805 Group Assignment 2 Assignment 2 - Market Analysis – Environment and Impact Graded out of 40 marks. Worth 10%of your Total Grade. – Be Sure to Read the Notes Carefully. For the Canadian firm chosen for the project by your team, provide: 1. Cover Page with course code, section number, group number, student names, student numbers, product/firm chosen, export country, date, professor name, author attributions (2 marks) 2. Introduction : List your Company, Product, Country, Target Market (5 marks) PESTEL Analysis (25 marks) For the country in which you have chosen to market your product, research and report on the following information that is necessary to build your Marketing Plan. Focus only on what will impact your particular export situation, such as special testing you need to do in advance of your product being sold in the country, any regulatory approvals you need, any impact the country environment will have on customer demand or ability to purchase or media availability – anything that might impact your launch or marketing plans. So, if you plan to export Froot Loops to the UK, and you discover the formulation uses Yellow 5 and Red 40 dyes, and your research uncovers that it is illegal to use Yellow 5 and Red 40 dyes in food in Norway, Finland, France, Austria and the UK, you would write in your report that you would need to remove those colours from the product before exporting it to the UK. If you were planning to export Shreddies to the UK, which doesn’t use those food dyes, you wouldn’t mention the regulations about those colours or food dyes, as they don’t matter for your specific export product. Do NOT give an overview of the PESTEL environment of your country – stick to the areas that will impact your product launch and marketing success. 3. Political: Government type and Stability, International Trade agreements and membership in any trading blocks, any laws and specific tariffs that govern your particular product, Consumer protection laws or registration requirements. Focus only on what will impact your particular export situation. 4. Economic : Growth and inflation rates, unemployment rates, monetary policies particularly governing allocation of foreign exchange, State of banking system, credit availability, customers’ disposable income. Keep your target market in mind. 5. Social : Religion and Beliefs, attitudes toward service and brand, attitudes towards green products and renewable energy, attitudes toward saving, investing, leisure and imported goods, languages and labelling requirements. Keep your target market in mind. 6. Technology : Rate of technological change, access to technology, communication infrastructure and most popular media, impact of technology on purchasing. Will this have an impact on your product launch or distribution or promotion or success? 7. Environmental/Ecological Factors: Waste disposal laws, environmental protection, energy consumption regulation, popular attitude towards the environment – will any of these have an impact on your product launch or packaging or promotion or success? 387bb084f96d2cd1548fe3a92cbc30e25fb4b91d.docx Page 1 of 3

8. Legal : Are there any legal factors that could impact your success, such as employment regulations, competitive regulations, Health & Safety, product regulations, antitrust laws, patent/copyright or import/export laws? Remember, focus on those that could impact your specific situation. Organization of information, format, presentation (writing, grammar, spelling, punctuation), page numbers – note point form is acceptable, providing each point is a well thought out complete sentence: (5 marks) Source Citations: (3 marks) Total: 40 marks Note : Be careful! When you are writing your paper, be sure to consider and let the reader know - how do the political/economic/social/technology/Environment/Ecological/Legal environments impact customer demand, ability to purchase, usage habits, market access? What is your target market? You need to know that in order to assess media habits of the target market segment(s). And is there a match between the USP and the market needs? For presentation of this deliverable, please ensure you include: 1. A cover page showing the course code, section number, group number, student names, student numbers, product / firm chosen, export country, date, professor name, and which student wrote which section (author attributions). 2. Maximum 3 pages of text excluding cover page, reference page, appendices, size 12 font, 1.5 line spacing, 1” margins. Any content beyond 3 pages will reduce your grade by 5% per page, so going 3 pages over will cost you 15%. Use appendices as needed. You must number your pages. Please note you need to reference your appendices in the body of your paper, or I won’t know what they are there for and they won’t contribute to your grade. As noted above, papers going beyond the allowed page limit will result in grade reductions. 3. In text citations according to MLA style of referencing. 4. A reference page. Ensure that all research must be properly referenced using the MLA style of referencing . Any plagiarism will result in a mark of zero (0) for the entire team, regardless of whose fault it is, plus will be reported to the Academic Integrity Committee. Use of any generative A.I. program (like ChatGPT and others) will be considered an Academic Integrity violation! You can view Seneca’s policy at: https://www.senecapolytechnic.ca/about/policies/academic-integrity-policy.html . 387bb084f96d2cd1548fe3a92cbc30e25fb4b91d.docx Page 2 of 3

Notes : • Read the assignment carefully . You can submit in advance to SafeAssign so that you can make sure your work does well with the plagiarism checking. I will only mark the final submission that comes in before the due date. • To submit your assignment, click on the title of the assignment in blackboard, and then you browse your computer to upload the file. It is uploaded through SafeAssign. • The rubric is posted in the assignment. Go to see the assignment, and then click on the assignment title. At the beginning, it shows you the due date, and the points possible. In the "Points Possible" box, there is a link at the bottom of it that says "View Rubric" - press on that, and you can see the rubric. • Please feel free to find sources through the Seneca Library, or by googling, or whatever other method you like. Just be sure to cite. And do NOT use any sites that sell essays to students – there are many out there. Wikipedia is NOT a reliable nor acceptable source! • You can make assumptions, just be sure to state them as assumptions. • 15% per day deduction for each day late for the first two days (based on a 24-hour day, weekends included). At the start of the third day late, the report will receive a grade of zero. Academic Integrity Policy . Seneca upholds a learning community that values academic integrity, honesty, fairness, trust, respect, responsibility and courage. These values enhance Seneca’s commitment to students by delivering high-quality education and teaching excellence, while supporting a positive learning environment. The AI policy is always in effect. Note Sections 2.3 and 2.4: “…2.3 Should there be a suspected violation of this policy (e.g.…cheating, falsification, impersonation or plagiarism), the academic integrity sanctions will be applied according to the severity of the offence committed. Refer to Appendix B for the academic integrity sanctions. 2.4 Should a suspected violation of this policy be a result of, or in combination with, a suspected violation of Seneca’s Student Code of Conduct and/or another non- academic-related Seneca policy, the matter will be investigated and adjudicated through the process found in the Student Code of Conduct.” 387bb084f96d2cd1548fe3a92cbc30e25fb4b91d.docx Page 3 of 3

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