CGRADFT

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Apr 3, 2024

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“The Rhetorical Appeals: Ethos, Pathos, and Logos in the CDC's Communication on ADHD" Candida Guerra Grand Canyon University ENG-105 English Composition I Jim Higuera July 5 2023,

Introduction The Center for Disease Control (CDC) has created a comprehensive and well-organized webpage dedicated to educating individuals about Attention-Deficit/Hyperactivity Disorder. However, the CDC provides information on the prevalence of ADHD, its warning signs and symptoms, risk factors, and successful treatments. The information provided by the CDC may differ as it could change. In addition to the facts, the CDC aims to create a sense of awareness and understanding about ADHD. The CDC's strategic use of ethos, pathos, and logos in their communication about ADHD establishes credibility, appeals to emotions, and presents logical arguments, effectively engaging and persuading the audience to trust the research-based information provided. Ethos when a writer’s appeal to authority and expertise to convince the audience. By leveraging their reputation and professional qualifications, writers use carefully chosen words to establish credibility and gain the trust of their readers (Kalama, 2020). The CDC is constantly updating their information on their website, the public can view “what’s new” when the page on ADHD is opened. The CDC uses various kinds of strategies on the website to promote its credibility. It is established by the government on that note certain claims made by the CDC must uphold that trustworthiness information. Pathos is an emotional appeal, the impact of the CDC's approach to ADHD cannot be seen through the emotional connection. The CDC has information about treatment options that are supported by evidence. CDC does not share personal stories or testimonials. Although by giving the information publicly the CDC shows empathy and understanding to those affected by ADHD. CDC mentions the cause and risk factors for ADHD are still unknown, but current research shows that genetics could potentially be a role

(CDC,2021). Any individual that may have questions or have concerns about ADHD, the CDC website can be beneficial for them. For a parent and a child, the disorder can be a rollercoaster of emotions, however the CDC has suitable information to help those who struggle with ADHD. When using logos, the author intends to appeal to the readers logic and reason, the CDC webpage relies on logical reasoning and supporting resources. The use of evidence-based guidelines and research increases the credibility of the information provided, giving readers confidence in the accuracy and reliability of the content. The webpage offers categorized information on the signs and symptoms of ADHD. The CDC will guide any individual step by step with valid information on what the disorder is and how to manage it. Some individuals need better understanding of what ADHD is, they need clarification. CDC serves as an informative resource. Many students face challenges with ADHD due to not having the proper treatments. Most parents do not agree with the medications advised or any treatment at all. It can have a negative impact on their daily life and education. So, parents or any individual un-educated on the disorder the CDC can benefit with legitimate information for the well-being of their child. The CDC also uses data tables based among children who have been diagnosed with the disorder as well as children being treated with medication and behavior treatments within the last year (CDC,2003). The CDC effectively utilizes ethos, pathos, and logos appeals to enhance the effectiveness of its information. Its credibility and trustworthiness (ethos) are set up through its expertise and reputation as a reputable public health agency. By connecting emotionally with the audience (pathos), the CDC engages individuals on a personal level and motivates them

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to act. The use of logical reasoning and evidence-based information (logos) strengthens the CDC's arguments and supports the credibility of the information provided. By combining these appeals, the CDC ensures that its information is both trustworthy and engaging, leading to better understanding and positive health outcomes. The CDC's communication on ADHD skillfully incorporates ethos, pathos, and logos to inform and persuade its audience. By credibility, emotional appeal, and logical reasoning, the CDC effectively raises awareness and promotes understanding of ADHD, empowering individuals to take proper action and support those affected by the condition.

References Ethos, Pathos, Logos: What Are They and How to Use Them. (n.d.). https://www.wix.com/wordsmatter/blog/2020/12/ethos-pathos-logos/ . Ethos, pathos, and logos definition and examples. Home - Ethos, Pathos, and Logos, the Modes of Persuasion Explanation and Examples. (2015). ‒https://pathosethoslogos.com/

CGRADFT

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