RhetoricalAnalysisEssay
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“The Rhetorical Appeals: Ethos, Pathos, and Logos in the CDC's Communication on ADHD"
Candida Guerra
Grand Canyon University
ENG-105 English Composition I
Jim Higuera
July 7, 2023
Introduction The Center for Disease Control (CDC) has created a comprehensive and well-organized webpage
dedicated to educating individuals about Attention-Deficit/Hyperactivity Disorder. However, the CDC provides information on the prevalence of ADHD, its warning signs and symptoms, risk factors, and successful treatments. The information provided by the CDC may differ as it could change. In addition to the facts, the CDC aims to create a sense of awareness and understanding about ADHD. The CDC's strategic use of ethos, pathos, and logos in their communication about ADHD establishes credibility, appeals to emotions, and presents logical arguments, effectively engaging and persuading the audience to trust the research-based information provided.
Ethos when a writer’s means to convince,
it is an essential rhetorical appeal. The CDC is constantly updating their information on their website, the public can view “what’s new” when the page on ADHD is opened. The CDC uses different strategies to promote its credibility. The webpage offers connections to research articles, reputable associations, and other reliable sources, further demonstrating their knowledge and authority on ADHD. Giving parents and educators the valuable information, they need. The webpage is created by a team of experts and the CDC shows all facts are credible on data and statistics. According to a national 2016 parent survey,1 6 in 10 children with ADHD had at least one other mental, emotional, or behavioral disorder
(Data and Statistics About ADHD | CDC, 2022).
Pathos is an emotional appeal,
the impact of the CDC's approach to ADHD could be seen
through the emotional connection in some ways. The CDC has information that appeals
to logic. CDC does not share personal stories or testimonials. Although by giving the
information publicly the CDC shows empathy and understanding to those affected by
ADHD. CDC mentions the cause and risk factors for ADHD are still unknown, but
current research shows that genetics could potentially be a role (CDC,2021). Any
individual that may have questions or have concerns about ADHD, the CDC website can
be beneficial for them. For a parent and a child, the disorder can be a rollercoaster of
emotions when being diagnosed for the first time. The CDC webpage has parent and
education support resources for a loved one with ADHD. The treatment of ADHD page
has parent training, ADHD in the Classroom: Helping Children Succeed in School and
ADHD Treatment Recommendations
(Birnbaum et al., 2005).
When using logos, the author intends to appeal to the readers logic and reason, the CDC webpage relies on logical reasoning and supporting resources. The use of evidence-based guidelines and research increases the credibility of the information provided, giving readers confidence in the accuracy and reliability of the content. The webpage offers categorized information on the signs and symptoms of ADHD. The CDC will guide any individual step by step with valid information on what the disorder is and how to manage it. Some individuals need better understanding on what ADHD is, they need clarification.
CDC serves as an informative resource. Many students face challenges with ADHD due to not having the proper treatments. Most parents do not agree with the medications advised or any treatment at all. It can have a negative impact on their daily life and education. So, parents or any individual un-educated on the disorder the CDC can benefit with legitimate information for the well-being of their child. The CDC also uses data tables based among children who have been diagnosed with the disorder as well as children being treated with medication and behavior treatments within the last year
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Ethos, pathos, and logos are expertly combined in the CDC's communication on ADHD to
inform and persuade its audience. the CDC effectively communicates the importance of
understanding and addressing ADHD. By using these three appeals the CDC educates
and shows support for those affected.
References
Ethos, pathos, and logos definition and examples. Home - Ethos, Pathos, and Logos, the Modes of Persuasion Explanation and Examples. (2015). ‒https://pathosethoslogos.com/
Birnbaum, H. G., Kessler, R. C., Lowe, S. R., Secnik, K., Greenberg, P. B., Leong, S. A., & Swensen, A. R. (2005). Costs of attention deficit–hyperactivity disorder (ADHD) in the US: excess costs of persons with ADHD and their family members in 2000. Current Medical Research and Opinion
, 21(2), 195–205. https://doi.org/10.1185/030079904x20303
Bitsko RH, Claussen AH, Lichstein J, et al. Mental health surveillance among children—United States, 2013–2019. MMWR Suppl. 2022;71(2):1-48.
Data and Statistics About ADHD
| CDC. (2022, June 8). Centers for Disease Control and Prevention. https://www.cdc.gov/ncbddd/adhd/data.html
National Center on Birth Defects and Developmental Disabilities. (2023, June 19). Centers for Disease Control and Prevention. https://www.cdc.gov/ncbddd/