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Wilmington University *

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310

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English

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Dec 6, 2023

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1 Media Bias Mikaela Wallace Wilmington University ENG310 Mr. Matthew Enuco November 12, 2023
2 Abstract Every day, the media releases many articles, stories, and posts on social media. The information we see on the news, social media, and articles is written and produced with bias. It’s the job of the reader to understand media bias and, be educated on how to do your own research and understand there is more to the story than meets the eye. Many times, bias and opinions are associated with the information released instead of facts and evidence. Authors often release the information with pre-bias, and even when they have evidence or other information proving their information wrong, they still believe the information they are releasing to be facts. They use things like social media to create biases and tailor their content to like-minded individuals or use employees in their platform to comment and create bias in the posts.
3 Media Bias Every day, the average person reads or watches the news an average of fifty-seven minutes per day. (Pew, 2010) While interpreting so many different articles, news stories, and social media posts, people are exposed to a variety of opinions and stories. Understanding what you are reading and how accurately you are reading is so important. Media bias in the news and social media can inadvertently contribute to the spread of misinformation. The rapid dissemination of news on social media and other news platforms, combined with biased reporting, can lead to the widespread circulation of false or misleading information, compromising the public's ability to make informed decisions. Media bias is not always purposeful. People have biases, and when working or sharing information, they tend to lean toward the ideas they personally relate to. Reports and authors can choose what stories to tell, how you hear them, and what specific words they use to tell the story. Bias like this comes from a variety of things: political views, how someone was raised, their own ethics, religion, and their own understanding of how media works in general. The goal is to understand these biases, interpret them, and know their impact on the media. Media bias is vital to understand because it can impact our thinking on so many things. This type of thinking can have significant impacts on relationships, cause unnecessary division, and even affect the way we think on a daily basis. By the end of the paper, the goal is to use research, real examples, and other studies to identify media bias vs good journalism. The hope is that knowing what media bias is and how it affects the opinions of all people, it can push people to demand the truth and knowledge deserved, and the people spreading the information can be better informed on opinion vs. fact.
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5 References Burke, J. (2007). Primetime Spin: Media Bias and Belief Confirming Information. Conference Papers -- Midwestern Political Science Association, 1–28. Gearhart, S., Moe, A., & Zhang, B. (2020). Hostile media bias on social media: Testing the effect of user comments on perceptions of news bias and credibility. Human Behavior & Emerging Technologies, 2(2), 140–148. https://doi- org.mylibrary.wilmu.edu/10.1002/hbe2.185 Luo, M., Hancock, J. T., & Markowitz, D. M. (2022). Credibility Perceptions and Detection Accuracy of Fake News Headlines on Social Media: Effects of Truth-Bias and Endorsement Cues. Communication Research, 49(2), 171-195. https://doi- org.mylibrary.wilmu.edu/10.1177/0093650220921321 Pew, R. C. (2010, September 12). Americans spend more time following the news . Pew Research Center - U.S. Politics & Policy. https://www.pewresearch.org/politics/2010/09/12/americans-spending-more-time- following-the-news/ Van Laer, T., de Ruyter, K., & Cox, D. (2013). A Walk in Customers’ Shoes: How Attentional Bias Modification Affects Ownership of Integrity-violating Social Media Posts. Journal of Interactive Marketing, 27(1), 14-27. https://doi- org.mylibrary.wilmu.edu/10.1016/j.intmar.2012.09.002