MidMCQ

Multiple Choice Questions 6-15, from Course Case Studies: (2 points each for a total of 20 points). 6. What was the scope of the survey conducted by Sticks Kebob shop? a. Only customers b. Only non-customers c. Both customers and non-customers d. Only professionals Answer: c 7. What is the primary emphasis of Sticks Kebob shop's menu? a. Ethnic cuisine b. Fast food c. Healthy eating d. Exotic flavors Answer: c 8. Who were the target customers for Sticks Kebob shop? a. Movie enthusiasts b. Soccer Moms c. Gamers d. Tourists Answer: b 9. Sticks Kebob shop collaborated with which institution for increasing promotional activities and couponing? a. Harvard University b. University of Virginia c. Stanford University d. Hogwarts School of Witchcraf Answer: b 10. How was Svedka Vodka priced in the market? a. High-priced b. Low-priced c. Mid-range d. Premium-priced Answer: c 11. What perception was associated with low-priced vodka according to the case study? a. High quality b. Premium quality c. Average quality d. Low quality Answer: d