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Strayer University, Washington *

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ECO 550

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Economics

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Feb 20, 2024

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docx

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When considering the sequential-move game between an entrant and an incumbent, it's essential to evaluate the potential strategies and outcomes for both players. In this scenario, the entrant can succeed by carefully analyzing the incumbent's position and implementing a strategic plan that mitigates potential barriers to entry. The goal of the game is for a new entrant to successfully enter an industry and coexist with the incumbent, while increasing the quantity demanded for the industry to allow both firms to profit. The first move for the entrant is to publicly express interest in entering the incumbent's industry. The incumbent can either resist the entrant's entry by reducing prices or threatening to do so, or promise to beat prices to successfully deter entry. However, cutting prices goes against the incumbent's goal of maximizing profits. The entrant will only take the leap into the industry if the threat of the incumbent is low, but not if action looms. Both parties must assess their best choices to get to where they want to go. The incumbent may resist entry through marketing or product enhancements to delay market share gain. The incumbent can also control the game through innovative patents that require licensing fees or royalties, allowing for direct negotiation with the entrant. The Nash Equilibrium occurs when competitors implement strategies that provide the best responses to their counterparts. For example, if the incumbent allows the entrant to enter, the entrant will calculate the maximum quantity demanded to maximize profits. The incumbent will then recalculate their maximum quantity demanded to determine their new profit maximization. The best outcome is to innovate and create industry demand for both parties. If the entrant does not stay, overall industry demand has been raised, which can justify the incumbent's decision to accommodate the entrant to keep prices profitable.
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