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Strayer University, Washington *

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ECO 550

Subject

Economics

Date

Feb 20, 2024

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docx

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1

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In the context of the sequential-move game from the Managerial Economics textbook, where an entrant is considering entering an industry in competition with an incumbent firm, we can draw parallels with the classical Duopoly model pioneered by Antoine-Augustin Cournot. The entrant must carefully consider the actions and reactions of the incumbent firm. Assess potential market reactions to entry, including changes in demand, pricing strategies, and market share. The incumbent, having established a presence in the industry, may have certain advantages. These advantages could include brand loyalty, economies of scale, or established customer relationships. The Nash equilibrium in this sequential-move game occurs when both the entrant and incumbent firms make optimal decisions, considering each other's actions. It is a state where neither firm has an incentive to unilaterally deviate from their chosen strategy, given the strategy of the other. The entrant may succeed by strategically timing their entry into the market. Observing market conditions and the incumbent's reactions, the entrant can choose the most opportune moment to enter and minimize potential retaliation. Implementing product differentiation or innovative strategies can be a successful approach for the entrant. By offering unique features or addressing unmet customer needs, the entrant can carve out a niche and attract customers. Exploring collaborative agreements or strategic alliances with other firms can enhance the entrant's chances of success. Joint ventures or partnerships may provide resources and market access that the entrant lacks. The incumbent can influence the game by implementing defensive strategies. This may involve lowering prices, improving product quality, or increasing advertising to maintain market share. Leveraging an established reputation and customer base, the incumbent can create barriers for new entrants. Customer loyalty and trust can deter potential customers from switching to the new entrant.
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