HW1

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Feb 20, 2024

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Homework Assignment 1 1. For each of the following supply chain decisions, please identify an example where a supply chain has focused on this decision to deal with uncertainty. In each case, please briefly explain reason(s) why you think it is or is not an appropriate choice. (40 points) a. Capacity i. Dell laptops have a flexible capacity to deal with uncertainty by taking just the parts needed to assemble a laptop when it gets ordered by a customer. It is appropriate because this allows Dell to assemble the laptops to order while causing no waste. b. Inventory i. Costco deals with uncertainty by having mass inventory to deal with any of the customer’s needs. It is appropriate because with the mass amount of demand, Costco needs a mass amount of inventory to reduce the uncertainty of not having the item the customer wants. c. Information i. Amazon deals with uncertainty by using their information on each shopper from their machine learning to target specific products they might want. To further increase the chance of purchasing, they hold the item in a warehouse near the customer so it will be delivered very fast. This is appropriate because using machine learning can reduce the uncertainty of what the customer wants. d. Price i. Hotels deal with uncertainty by increasing their prices during busy seasons due to their limited supply and mass increase in demand. This is appropriate because there is no other way to fight against the mass demand during busy seasons since there is no way to increase their supply.

2. Two main supply chains strategic goals are cost efficiency and responsiveness. Provide an example of a supply chain for each strategic goal. For each example, explain how the firm is moving towards achieving its strategic goal. (30 points) a) Cost efficiency i. Walmart – By purchasing a mass amount of inventory in bulk at a low cost, Walmart can supply demand at the lowest cost. b) Responsiveness i. Amazon – To respond quickly to demand, Amazon has warehouses everywhere to ensure that their wide variety of items deliver fast and most times within 2 business days. Please specify the correct statements: (10 points each) 3. The objective of every supply chain is to a. minimize the overall cost generated. b. maximize the net value generated. c. minimize the cost to the manufacturer. d. maximize the profit of the manufacturer. 4. Supply chain responsiveness includes the ability to do which of the following? a. Report financial results with a high degree of accuracy b. Meet a very high service level or a shorter lead-time c. Ship product in larger quantities than your competitors d. Substitute similar products to fill orders when the desired products are unavailable 5. Zara sources basic products such as white t-shirts from low-cost countries because demand is predictable. For trendy products for which demand is unpredictable, Zara sources from company-owned higher cost factories in Europe. For the predictable demand, Zara aims for ________ and for the unpredictable demand, Zara aims to achieve ________. a. social responsibility, quality b. flexibility, social responsibility c. efficiency, flexibility d. quality, efficiency

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