Unit Exam # 1 Questions (1)

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Utica College *

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333

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Economics

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Feb 20, 2024

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Student Name: Directions: Provide in-depth responses to each of the questions below. 1) The discussion of the evolution of business strategy suggests that the characteristics of a firm’s strategic plans and its strategic planning process are strongly influenced by the volatility and unpredictability of its external environment. On this basis, what differences would you expect in the strategic plans and strategic planning processes of Coca-Cola Company and Spotify SA, the Swedish-based music streaming service? Explain your answer. 2) With reference to Strategy Capsule 3.1, use the five-forces framework to explain why profitability has been so high in the U.S. market for smokeless tobacco. 3) Among the industries listed in Table 3.1 in chapter 3, which would you consider to be the most “hyper-competitive” (i.e., ones in which competitive and market leadership are frequently overturned)? Provide a brief review of the recent change in market leadership in the industry you selected and what lead to the market leadership changes. 4) In 2017, Amazon made its first major foray into bricks-and-mortar retailing with the acquisition of Whole Foods Market, the up-market supermarket chain. The acquisition followed Amazon’s entry into online food retailing with Amazon Fresh. The shares of Kroger, the biggest supermarket chain in the U.S. fell by 11% on news of the deal. How might Kroger use the competitor analysis framework outline in Figure 4.4 to predict Amazon’s competitive strategy in the U.S. grocery market. 5) Complete a resource-based theory of competitive advantage VRIO (valuable, rare, inimitable, organizable) analysis of Starbuck’s resources and capabilities of Starbuck’s U.S. domestic business.

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