Economic5

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University of Nairobi *

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DBA 101

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Economics

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Nov 24, 2024

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docx

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Uploaded by LieutenantSheep3697

Economics Section 1 of Chapter 10 covers the monopolistic competitor; one tool that firms have in this market structure is advertising. For this discussion, your task is to (answer all of the following): 1. Think about and describe a real-world advertising campaign that you have witnessed. If available, please share the campaign ad in your post (YouTube link, Image, etc.). Make sure ad complies with student code of conduct. 2. Describe the types of media this campaign used. 3. Describe how this campaign meant to differentiate the firm’s product from others? In your opinion, was it effective? Why or why not? As a listener of satellite radio, I find myself constantly listening to a certain jingle: 1877-Kars4Kids. The advertisement, heard not only on the radio but in tv stations, specifically in the northeast part of the country, is in itself quite a phenomenon. The jingle used throughout is very catchy and memorable thanks to the repetition of the phone number and the organization’s name. By using such tactic, the commercial ensures the listener or viewer has a long-lasting impression and more likely to be remembered. The simple melody and lyrics are easier to recall and encourages people to sing along. During the viewing experience, the advertisement is filled with visuals of children and happy scenes, creating a positive and emotional attachment with the organization. The advertisement is effective, as it provides a clear and straightforward call to action for people to donate their vehicles to the organization. The commercial does a fantastic job of combining the elements of psychology, simplicity, and emotional appeal to entertain various end users.

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