SCS 100 Module Four Activity Template

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Southern New Hampshire University *

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100

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Computer Science

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Jan 9, 2024

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SCS 100 Module Four Activity Template Replace the bracketed text below with your responses. Support your responses with specific details and examples from your advertisements. You do not need to conduct outside research, but if you use sources, cite them using APA style. Describe the underlying meanings or socially significant messages each of your advertisements communicates. The underlying meanings and socially significant messages communicated in the first 3 of my ads; Pantene: #SeeBeautyNotGender, Unilever: United We Stand and Stronger Together, is acceptance of diversity, inclusion, unity, and strength. These ads show different cultures and ages, different backgrounds and genders. It shows how through acceptance we can have unity. Differences should be a good thing, not something used to separate people. The socially significant message for the Apple ad is climate control. A promise to future generations that they are and will continue to do better for our world. Write a research question based on a social science perspective and related to at least one of your advertisements. What is the connection between the use of diverse groups in advertising on the audiences perception of unity and inclusion in today’s culture? The importance of advertising in almost all aspects of today’s media driven world is understood. With this research question, the social scientist would be looking for the influence of ideas of acceptance and unity and inclusion on the receiving audiences. 1
Describe how you used a social science perspective to create your research question. For this mod I have focused on 3 of the 4 ads since they follow a similar theme. From a social science perspective, psychology and sociology were my focus. For the psychology focus, have the ads influenced people's thoughts and ideas on unity and acceptance? What type of response was received, was it a positive or negative effect on the product and ultimate message of unity, diversity, and inclusion? In Sociology, how do these ads challenge traditional stereotypes? How are these cultural groups represented and how is their place in today’s society represented? 2
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