MIS QUIZ 2

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Dec 6, 2023

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CIS 385 QUIZ 2 Name: ___Hassan Aftab____________________________________________ True/False – Circle T or F that MOST reflects the correct answer (3 pts each; 30 pts total). 1) ___T__ T F Information Silos should never be allowed to exist in an Enterprise. 2) __F___ T F Salesforce.com is an example of an ERP application. 3) __T___ T F SQL Server is an example of a DBMS. 4) __T___ T F Enterprise processes span an organization and support activities in multiple departments. 5) ___T__ T F If an organization cannot integrate the data into a single database, they can allow the information silo isolation, but manage it to avoid the problems. 6) ___F__ T F Social Media firms generally make most of their revenue from subscription services. 7) ___T__ T F Targeted Ads are one way that business can advertise on Social Media Platforms. 8) __T___ T F Relational Databases are the most widely used type of DB used in the world today. 9) ___T__ T F Human Psychology is an aspect of social media. 10) ___F__ T F The target audience is not a factor when deciding which Social Media application to advertise on.

Multiple Choice – Please select the letter that MOST reflects the correct answer (4 pts each; 20 pts total). 1) A primary metric for social media companies is _____B___. A. political discussion B. the number of monthly active users C. the number of ads shown to users D. the total number of users E. how much it costs the company to maintain social media connections 2) Which of the following deals primarily with Sales & Marketing _____A____. A. ERP B. EAI C. CRM D. CPU E. All of the Above 3) Which of the following deals primarily with the Information Silo issue ____B_____. A. ERP B. EAI C. CRM D. CPU E. All of the Above 4) SQL or Structured Query Language is a _____A____. A. Programming Language B. Programming Sub-Language C. CRM D. Tool only for Data Analytic and Computer Information Systems Personnel. E. None of the Above 5) Which of the following are parts of a Relational Database ____E_____. A) Tables B) Rows/Records C) Data Elements/Fields D) All of the Above E) None of the Above

Each Question is Worth 25 Points Please Only Answer BOTH Questions 1) TWITTER? a. List and describe the possible Pros and Cons of Elon Musk’s recent purchase of Twitter. b. If you owned a business or were in charge of Advertising of a corporation, would you choose to advertise on Twitter? Why or Why Not? a. Pros:  Making twitter as close to an open free speech platform as possible.  Allow an inside look at the algorithms and inputs from its consumers for a improvements.  Breaking down walls between big companies and marketing stooges and allowing influencers to be as important as a big corporation. Cons  Defamation of the company’s reputation due to Musk’s acts or opinions.  People losing their jobs, but this is not as important because the ones with valuable skills will find new jobs.  Users spreading hate speech and slurs just because everyone is allowed to say anything without any repercussions. b.  Yes, I do not see anything wrong with twitter and how it is being operated as long as the consumers are able to utilize the platform for the right cause. If I am in charge of a company that has a huge target audience on Twitter and mainly attracts the adults, I would advertise our products on Twitter just like any other social media platform.

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2) Enterprise Systems, Customer Relationship Management (CRM), and Enterprise Resource Planning (ERP) a. Describe the similarities and differences between an ERP and CRM system. Provide the name of a real world company that provides one of each. b. You were the CIO of a company. You only have enough money in the budget to purchase and implement an ERP or a CRM. Which one would you choose and why? What factors about your company’s current strategy and financial position would most likely go into the decision? a. Customer relationship management (CRM) is a software that manages all the ways a customer interacts with a business. Enterprise resource planning evolved out of material requirements planning which was another way for the manufacturers to understand and manage all the resources needed to operate a business successfully. The main difference between ERP and CRM is that ERP is primarily for financial data and the finance department, while CRM is customer data used by the sales and customer service departments. Both ERP and CRM are similar in a way because both business applications that store and analyze data in a relational database. They are delivered through the software as service model of the traditional om-premises model. b. Even though both ERP and CRM are very important to any business, CRM has a slightly higher role because it relates to the consumers. it can help you to gain new customers and retain existing ones which is very important factor for a successful business to remain functioning. High satisfaction level and happy customers result in more revenue and profit which is why for my company I would get a CRM over ERP.

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