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Online Public Speaking
Speech Analysis Assignment #4
Tiffany Chritiansen _____________________________________________________________
The following questions are based on the speech Becoming a
Socially Conscious Consumer
found on page 192 of your text:
1. How does the speaker gain-attention? Jacob, the speaker, gains attention in several ways. He gains attention with dramatic storytelling. He begins with a dramatic story about the Rana Plaza garment
factory disaster in Bangladesh. By using vivid language ("a few cracks in the wall," "the worst disaster in the history of the garment industry"), he captures the audience's attention and sets the stage for the rest of his speech (O’Hair p.190). He also gains attention by emphasizing the relevance of the topic to the audience by connecting the tragedy to their everyday lives. He raises the question of whether consumers, including the listeners, bear some responsibility for such disasters through their purchasing choices. His thesis statement is clear and outlines the central message of his speech.
This helps the audience understand the main argument and focus of his talk. Throughout the speech, Jacob keeps the audience engaged by continuing the
story and posing questions that prompt further reflection. This helps maintain interest and keeps the listeners invested in the narrative (O’Hair 191-193).
2. How does the speaker relate to his audience?
Jacob makes a conscious effort to connect the tragic events of the Rana Plaza garment factory collapse in Bangladesh to the everyday lives of his audience. He poses the question of whether consumers, including the listeners, may bear some responsibility for such incidents through their purchasing decisions. This connection helps make the issue personally relevant to the audience. By
suggesting that consumers and companies share a responsibility to ensure safer conditions for factory workers, Jacob creates a sense of shared accountability. He frames the issue as something that concerns both the audience and the broader society, fostering a collective responsibility for positive change. He frequently uses inclusive language such as "you and I" and "all of us as consumers." This inclusive approach suggests that the speaker is not placing himself above the audience but is rather part of the collective effort to address the issue at hand. It fosters a sense of unity and shared purpose (O’Hair p. 190-193).
3. Does the speaker establish a need? Overall, Jacob Hahn successfully establishes a compelling need for his audience to become
socially conscious consumers and actively contribute to improving working conditions in the garment industry. This sets the stage for the subsequent steps in his persuasive speech, where he proposes solutions and calls for specific actions from the audience (O’Hair 192).
4. How is the need satisfied? Jacob Hahn satisfies the identified need by proposing concrete actions, introducing the concept of cause-related marketing, providing evidence of consumer willingness to support ethical practices, and offering examples of successful initiatives in other industries. These elements collectively contribute to a persuasive argument for addressing the ethical challenges in the garment industry (O’Hair 190-193).
5. Does the speaker visualize effectively? Overall, Jacob Hahn effectively uses visualization to make his message more compelling, memorable, and actionable for the audience. The combination of concrete examples, positive visions for the future, success stories, and practical steps creates a persuasive narrative that resonates with the audience. Jacob provides concrete examples to help the audience visualize the impact of their actions. For instance, he talks about the tragic collapse of the Rana Plaza garment factory in Bangladesh, creating a vivid mental image of the disastrous consequences of unsafe working conditions. This example serves as a powerful visual aid to underscore the urgency of the issue (O’Hair p. 190). The speaker encourages the audience to imagine a different future by becoming socially conscious consumers. He presents a vision where consumers, through their informed choices, can contribute to ethical manufacturing practices. This positive vision provides a contrast to the negative consequences outlined earlier and inspires the audience to visualize
a better world (O’Hair p. 193). The speaker also shares success stories, such as the influence of Fair Trade USA on major companies like Starbucks and Whole Foods. These examples serve as real-world visualizations of the positive outcomes that can result from consumer activism and ethical choices. They paint a picture of a transformed industry where companies prioritize ethical practices in response to consumer demands (O’hair p.193).
6. What was the speaker’s actions step? Jacob encourages the audience to take two specific actions to contribute to ethical labor practices within the clothing industry. These actions are outlined clearly, providing the audience with tangible steps they can follow. The first action step is for the audience to become informed about the products they purchase. Jacob recommends visiting websites such as fairtradeusa.org, thirdworldtraveler.com, and tenthousandvillages.com. These websites list and sell products from clothing manufacturers who have worked to meet Fair Trade conditions. By becoming informed, consumers can make conscious
choices that align with ethical standards. The second action step involves asking questions before making clothing purchases. Jacob advises the audience to inquire about the origin of products, request
proof of Fair-Trade practices, and seek information before finalizing a purchase. Asking these questions helps define the socially conscious consumer and ensures that individuals are not contributing to unsafe and unfair labor practices. By providing these specific actions, Jacob empowers the audience to take control of their consumer choices and actively participate in creating positive change. The call to action is a direct request for listeners to apply the information presented in the speech and make choices that support ethical labor practices (O’hair p. 191-193)
7. On a scale of 1-10 (10 being the highest), did the speaker use Monroe’s Motivated
Sequence effectively? He follows the sequence's steps, including attention, need, satisfaction, visualization, and action, to structure and present his arguments. The speech is well-organized, with a clear introduction, a compelling problem statement, viable solutions, visualization of positive outcomes, and a concrete call to action. Without the opportunity to assess the actual delivery, visual aids, or audience response, it's challenging to provide a precise rating. However, based on the information presented, it appears that Jacob Hahn has effectively utilized the components of Monroe's Motivated Sequence to engage, inform, and persuade his audience. On a hypothetical scale from one to ten, it seems reasonable to assign a score of 8 or higher. This evaluation is based solely on
the information provided about the speech's structure and content.
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