SUCCESS Worksheet-2
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School
The University of Tennessee, Knoxville *
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Course
FYS-402
Subject
Communications
Date
Apr 3, 2024
Type
Pages
3
Uploaded by hal.ee_
Student N
ame: ____________________ Date: ______________ SUCCESS Strategies 1)
In your own words, write a brief definition for each of the six SUCCESS strategies for effective communication and an example of how this strategy might be used in a PSA. For more information on the SUCCESS strategies, visit pages 65-66 in the Public Health 101 textbook. Strategy
Definition
Example
Simplicity easy to do or understand
a person appreciating the little things in life
Unexpectedness not expected, random
it randomly started raining
Concreteness
specific, valid, vivid
a specific date
Credibility something that is believable going to the library to find a credible source
Emotions
how you feel about something
sadness, anger, happiness, etc.
1
2)
Choose a health topic you are interested in – this can be the topic you would like to do your PSA video on. Find a recent PSA (within the last five years) that uses
at least three
of the SUCCESS strategies. The PSA can be intended for print, social media, radio, or TV, but must be created by a credible organization. List each SUCCESS strategy presented in the PSA and a short explanation as to how the strategy contributes to the overall goal and message of the PSA. Unsure of where to find PSA’s? Check out some of the following organizations: CDC, SAMHSA, Tennessee Department of Health, or the Department of Transportation. Stories
narratives told about the events
books, like “goodnight moon”
PSA Information
Fill in your example below:
Title
2019 community health assesment
Organization
knox county tennessee health department Overall Goal
strategically addresses health issues requiring reliable data to try to improve or understand a community’s health issues
Link
https://www.knoxcounty.org/health/pdfs/
CHA_12_20.pdf
SUCCESS Strategies
List and
explain at least three communication strategies you notice in the PSA you found.
Strategy #1
unexpectedness-they present unexpected facts and stats all throughout the PSA
Strategy #2
concreteness- they use graphs along with the stats to show readers a visual
2
3)
Respond to the following short answer questions about the PSA you chose for step two. a.
Who do you think is the intended audience and why? The intended audience is the community of knox county and surrounding areas because it shows data that needs to be improved and surrounding areas can see this and try to help or learn from these problems. b.
How did the communication strategies appeal to the intended audience? They help the audience by using stats and visual graphs so they can see the incline/decline. c.
What could the creators of the PSA have done better to appeal to the audience? They could have used more of the SUCCESS strategies because we felt like they only focused on those three so they could’ve done a better job by answering the others better.
Strategy #3
credibility- all of these stats come from health experts and reliable data sources
Strategy #4
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3
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