2.2 Social Science Assignment
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Southern New Hampshire University *
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100-X2118
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Communications
Date
Feb 20, 2024
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docx
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Uploaded by ProfNarwhalMaster898
2.2 Activity: Individual Representation in Advertisements
Describe how individuals are presented in all of your advertisements.
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[Google: BodyType.]
o
People dancing, young kids, teens and adults, smiling in groups or dancing alone they were in stores, in hallways, in the back of an ambulance, in the streets
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[Mini Cooper: created in a Countryman.]
o
Two people swimming in water, the two people both have shorts on, a big fish swimming with them, little fish swimming around them in a heart shape, the big fish saying hey
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[Groundhog Day Super Bowl 2020]
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The time starts over every morning at 6am, there are pink roses by the clock the guy in the brown coat speaks to Bill Murray while standing in the snow, the radio says it’s Groundhog Day every time he wakes up, he takes the groundhog for a ride in the jeep
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[Canon:Truthmark.]
o
Three men standing along the wall with no shirts on, People being rescued with life jackets on, Men talking with dark hair, people in photos wearing head wraps with someone standing behind them, a man carrying a child in another photo
Describe the actions being taken by the individuals in all of your advertisements.
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[Google: BodyType.]
o
[Everyone in the advertisement was dancing around]
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[Mini Cooper: created in a Countryman]
o
[Two people in the water swimming, the two people swim to the bottom then look
up and around them, little fish swim around the two people creating a heart shape,
the two people see something coming and they swim behind a rock, a bigger fish swims up to them and greets them]
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[Groundhog Day Super Bowl 2020.]
o
[Bill Murray is woken up by his alarm at 6am with it being said it’s Groundhog Day. Bill Murray walks in the snow and greeted by a man with his coat and hat. Bill Murray takes the groundhog from another man and gets into the jeep.]
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[Canon: Truthmark.]
o
[The people speaking in the ad are the men who take the photos with truth and meaning behind their photos]
Explain whether social scientists can be truly objective when conducting research.
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[
Researchers need to reflect sustained interest and perseverance in pursuing a topic, and this requires that they have some degree of anticipation as to what an outcome of an investigation might disclose. This is the established way for crafting hypotheses that anticipate what the data might
show. Researchers work to ensure that their research protocol and the interpretations they make about data uncovers objective truth.
Discuss how consumer biases may impact the interpretation of your advertisements.
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Google: BodyType individuals who have positive body image and fitness may take away already installed beliefs from the advertisement. Some with a negative image may see it as unrealistic or hurtful.
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Mini Cooper: created in a Countryman a bias could be negative opinions about small cars
they may feel if the car is small, it might not be safe, and some see having a larger car as a status symbol
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Groundhog Day Super Bowl 2020 consumers may be more likely to remember and give greater with celebrities in the ad which can overshadow the ad itself. If consumers have a positive perception of a particular brand or celebrity endorser, they may extend this positive evaluation to the ad featuring them.
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Canon: Truthmark consumer biases can influence how people interpret their ad, whether it be positive or negative. They talk about the importance of expressing meanings and truths behind images. It can also have a positive impact on consumer attitudes towards photos and the media, encouraging the consideration of ethics and how images are created and put out to the public.
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