mass communication researchedited

docx

School

Kaplan University *

*We aren’t endorsed by this school

Course

MISC

Subject

Communications

Date

Nov 24, 2024

Type

docx

Pages

Uploaded by AdmiralQuailMaster1067

1 Mass Communication Research Methods and Data Analytics Student’s Name Institution Instructor’s Name Course Date

2 Mass Communication Research Methods and Data Analytics Introduction In the corporate sector, analyzing data is instrumental for monitoring changing trends, consumer patterns, expenditure behavior, and prevailing market trends. Analyzing data is instrumental for decision-making, as it helps organizations gather information through consumer feedback. The data generated in the form of feedback is instrumental in making sound decisions that affect the company's profitability and popularity and increase customer satisfaction. In the Mass media and other services-related industries, gathering consumer information and retrieving feedback is challenging due to the limited physical interaction between sellers and consumers. However, due to technological advancements, tools like Socialblade and answer the public have become popular among corporate organizations dealing with services to increase customer engagement, which is vital for generating feedback and information crucial for making effective market decisions. This study identifies how technological tools like Socialblade and answer the public have been instrumental for service providers in increasing customer engagement and facilitating feedback retention for effective market decision-making. The brand Selected brand: iPhone/Apple Inc. The iPhone is a telecommunications brand manufactured and marketed by Apple Inc. the company manufactures, sells, and distributes telecommunication gadgets with the Apple Operating system. The first generation of the company's products was released in 2007, and the company has been gaining market popularity worldwide, providing one of the most expensive telecommunication gadgets globally.

3 Media and industry commentary IPhone’s latest release, iPhone 14, is said to be one of the best versions the brand has ever released to the market. The brand's latest version has a dual-lens camera that works best for low- intensity environments and night mode, enabling photography in darkness. It also has a high processor and long-lasting battery life. Holland et al. (2022) say that it is one of the fastest gadgets due to its high processor, has been improved for daily use, and can guarantee the best user experience for at least four years. Dashboard outputs Social blade's dashboard generates social media data for analytics. It tracks and identifies users of a particular brand and monitors their statistics on YouTube, Instagram, Facebook, Twitter, and other social media platforms. It helps users like Samsung and iPhone understand their consumers, consumer behaviors, and other market trends. This information is vital for determining user growth in terms of consumer behavior. It generates information for analyzing content creation and consumption for a brand's products and services. Samsung, can for instance determine how many people have streamed its content on various social media outlets. The brand can determine how many of its videos have reached the targeted audience and what the feedback was. Answer the public's dashboard provides information on what consumers are asking and the trending topics about the particular brand(s) under study. It gives analytics an overview of what the consumers are thinking, looking for, or concerned about. It provides over 3 billion Google searches, which are vital in understanding consumers' wants. Data Analytics

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

4 Social blade analytics

5 Answer the Public Analytics

6 Trends From Social Blade's trends, we can identify that the brand barely interacts with its consumers and followers on Twitter, despite the vast fan base. While the brand uploads content on other social media platforms like Instagram, TikTok, and YouTube, it has zero tweets, which shows the brand's limited interaction with consumers and followers. Furthermore, the brand barely utilizes its social media platforms to interact with consumers. While Apple Inc. has over 2.5 million followers on TikTok, it has uploaded only 145 videos, which is minimal compared to the vast number of followers. If the brand used social media platforms more, it would reach more consumers and gather more feedback. From Answer the Public's dashboard, we can identify that visitors use the website for inquiries. From the dashboard, there are many questions as compared to the number of prepositions, comparisons, and related information. This shows that the website is vital for generating data in the form of questions from consumers and clients. The alphabet section provides vast information for customers visiting the website. This section provides the information customers are likely to ask for. It shows customers where to find what they want from the brand or its products. It provides a simplified platform for outsourcing the intended information. From category "H," for instance, users can identify help, Apple Headphones, Homepods, and Home advisor, among other trends. This section has more visits than the other sections of the dashboard. In the related section, there are limited offers because it targets a few consumers. The corresponding section provides services about apple stock, apple federal credit union, the apple

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

7 store near me, and apple watch. Minimal information is provided in this section because it focuses on a smaller niche of the targeted audience. Problems The lack of Twitter activity shows that the brand lacks enough social media engagement. The lack of uploaded content on the brand's Twitter account shows that its consumers that use Twitter have yet to be reached. Social blade shows that YouTube has many subscribers, but limited views on the videos uploaded. The limited viewership of the YouTube videos shows limited consumer engagement, and a lack of consumer analysis. The limited viewership shows that the content uploaded does not interest the viewers, or does not reach the target audience. Lack of other social media platforms like Facebook, which is commonly used globally shows that the brand does not target global consumption. Facebook is one of the oldest social media platforms, and one of the most popular platforms. Lacking a Facebook account limits the brand’s consumption, since a significant audience is left out. Actions/solutions Increase social media mapping to diversify the target audience. The brand (Apple Inc.) must conduct audience analysis research to determine the various social media platforms its consumers use. By uploading content on Twitter, the brand will meet its target consumers who use Twitter, which will increase traffic and popularity. Social blade's dashboard shows few video viewers compared to the number of followers. The brand should work hard to increase viewership by improving the content, focusing more on the consumers, and uploading more content to keep consumers engaged.

8 Conclusion While Apple Inc. is a globally acknowledged and accepted brand, the company has minimal social media activity. As shown in the company's Twitter engagement, reduced customer engagement shows a limited degree of consumer activity. The organization should work hard to engage its social media consumers, increasing the company's popularity and profitability and strengthening the brand globally. Besides, to diversify the consumption of the brand’s products and services, it should also target other social media platforms, like Facebook, which has more users; this will enhance the brand’s popularity, and engagement with consumers. The brand should also increase the number of posts uploaded to the various social media platforms; it helps engage consumers, and increases the feedback gathered. Furthermore, increased customer engagement enhances brand loyalty, which is instrumental for profitability and gaining a competitive advantage in the market.

9 References Holland. P, Blumenthal. E & Sorrentino .M, (2022). Best iPhone in 2022: Which Apple Phone Should You Buy? https://www.cnet.com/tech/mobile/best-iphone/ https://socialblade.com/search/search?query=Apple + https://answerthepublic.com/kpa9aw/reports/f83ba32c-5c9a-4ae6-91cd-fcc15ac51829/edit

Your preview ends here

Eager to read complete document? Join bartleby learn and gain access to the full version

Access to all documents
Unlimited textbook solutions
24/7 expert homework help

mass communication researchedited

Related Documents