mass communication researchedited.docx

1 Mass Communication Research Methods and Data Analytics Student’s Name Institution Instructor’s Name Course Date

2 Mass Communication Research Methods and Data Analytics Introduction In the corporate sector, analyzing data is instrumental for monitoring changing trends, consumer patterns, expenditure behavior, and prevailing market trends. Analyzing data is instrumental for decision-making, as it helps organizations gather information through consumer feedback. The data generated in the form of feedback is instrumental in making sound decisions that affect the company's profitability and popularity and increase customer satisfaction. In the Mass media and other services-related industries, gathering consumer information and retrieving feedback is challenging due to the limited physical interaction between sellers and consumers. However, due to technological advancements, tools like Socialblade and answer the public have become popular among corporate organizations dealing with services to increase customer engagement, which is vital for generating feedback and information crucial for making effective market decisions. This study identifies how technological tools like Socialblade and answer the public have been instrumental for service providers in increasing customer engagement and facilitating feedback retention for effective market decision-making. The brand Selected brand: iPhone/Apple Inc. The iPhone is a telecommunications brand manufactured and marketed by Apple Inc. the company manufactures, sells, and distributes telecommunication gadgets with the Apple Operating system. The first generation of the company's products was released in 2007, and the company has been gaining market popularity worldwide, providing one of the most expensive telecommunication gadgets globally.

3 Media and industry commentary IPhone’s latest release, iPhone 14, is said to be one of the best versions the brand has ever released to the market. The brand's latest version has a dual-lens camera that works best for low- intensity environments and night mode, enabling photography in darkness. It also has a high processor and long-lasting battery life. Holland et al. (2022) say that it is one of the fastest gadgets due to its high processor, has been improved for daily use, and can guarantee the best user experience for at least four years. Dashboard outputs Social blade's dashboard generates social media data for analytics. It tracks and identifies users of a particular brand and monitors their statistics on YouTube, Instagram, Facebook, Twitter, and other social media platforms. It helps users like Samsung and iPhone understand their consumers, consumer behaviors, and other market trends. This information is vital for determining user growth in terms of consumer behavior. It generates information for analyzing content creation and consumption for a brand's products and services. Samsung, can for instance determine how many people have streamed its content on various social media outlets. The brand can determine how many of its videos have reached the targeted audience and what the feedback was. Answer the public's dashboard provides information on what consumers are asking and the trending topics about the particular brand(s) under study. It gives analytics an overview of what the consumers are thinking, looking for, or concerned about. It provides over 3 billion Google searches, which are vital in understanding consumers' wants. Data Analytics

4 Social blade analytics

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